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Title: The Real Madrid Way
Subtitle: How Values Created the Most Successful Sports Team on the Planet
Author: Steven G. Mandis
Narrator: Charles Constant
Format: Unabridged
Length: 8 hrs and 54 mins
Language: English
Release date: 12-05-17
Publisher: Tantor Audio
Ratings: 4.5 of 5 out of 6 votes
Genres: Business, Commerce & Economy
Publisher's Summary:
Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world.
How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously analyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base.
Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community.
Members Reviews:
A Must-Read for Sports Fans and Business Professionals
As an avid sports fan who is interested in management culture, this book offers everything! I don't follow soccer, yet I was still unable to put it down until the end. I'm not sure what else I can add that hasn't already been said by Billy Beane, David Stern and Sir Alex Ferguson, but this is a really enjoyable read that draws the reader in. This should be mandatory reading for anyone in business as a lesson on how to properly run an organization!
The ultimate guide for creating a successful organizational culture
Steven Mandis has provided the ultimate sports novel for casual sports fans, and especially those interested in working in any sports organization.
What I appreciated most was that the book not only greatly emphasized the importance of a clear mission statement and organizational values, but also dives into more technical aspects (financial information, social media) to provide support and evidence of these claims. The principles and different strategies outlined in this book are not only transferable to sports teams, they can also be applied to maximize the operational efficiency of any business. Mandis also provides numerous comparisons to U.S. sports teams, to help american fans understand his analysis with limited European soccer knowledge. It is no surprise that this book has received praise from some of the top sports leaders and business minds in the world. As a sports fan, I find myself constantly referencing this book and its principles when watching my favorite teams struggle on the field and especially when this leads to a lack of trust and respect with its fan-base.
The importance of culture and values
This is a must read for not only any sports fan, but also anyone who would hold a leadership position in almost any capacity. Having had the opportunity to not only read the book but also listen to Mandis speak about issues regarding culture and values, I find Mandis' message to be extremely important.