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Title: Unrelenting Innovation
Subtitle: How to Create a Culture for Market Dominance
Author: Gerard J. Tellis
Narrator: Mark Whitten
Format: Unabridged
Length: 8 hrs and 18 mins
Language: English
Release date: 06-24-13
Publisher: Audible Studios
Ratings: 3.5 of 5 out of 3 votes
Genres: Business, Leadership
Publisher's Summary:
The hands-on guide for fostering relentless innovation within your company
Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets.
Spelling out the critical role of culture, the author provides illustrative examples of organizations with winning cultures and explores the theory and evidence for each of the six components of culture. The book concludes with a discussion of why culture is superior to alternate theories for fostering innovation.
This must-have resource clearly shows the role of culture in driving relentless innovation and how to foster it within any organization.
Members Reviews:
The most important book since Christensen's Innovator's Dilemma
This book is case based, insightful, and actionable.
Tellis' scientific, research focused approach identifies the systemic elements that impact an organization's culture and innovation potential. He has created a model and framework for implementing innovation.
Tellis provides something to those of us that advocate for innovation: hope.
Books that are based on one person's consulting experience or conjecture proliferate on the topic. I've ready MANY of them, and ultimately been disappointed.
Tellis' model, "Dynamics of Components of Culture of Innovation," provides a platform for focus and implementation. He spends a minimal amount of time discussing why innovation is needed, while addressing common biases and challenges in his case based narrative.
I bought the book on Friday, read it this weekend (an approachable, non-repetitive read), and am sending a copy to my boss today. It will live on my bookshelf as a favored reference tool for many years.
great easy read
this book really helped me understand trends that I wasn't familiar with. I am usually not a kindle reader but have enjoyed reading it on my ipad using kindle app.
Insightful but very academic
I found Mr. Tellis' book to have a number of good insights into what makes one company innovative and another much less so. He provides straight-forward information with just enough real world examples to drive home his points. The only down-side was that the book read more like an academic dissertation and less of a compelling page turner than I would have liked. So, ultimately, it was a valuable resource. Just don't expect to fly through it in a single setting. Approach it as you would an assignment in grad school.
How to avoid or overcome "the incumbent's curse" to achieve market dominance
By nature, books about innovation should contribute something new and/or something better to our understanding of what innovation is and isn't as well as how to develop a mindset and skills that will enable us to (yes) contribute something new and/or something better. Gerard Tellis makes such a contribution as he explain how to build and then sustain a culture for market dominance.
