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Title: Innovation X
Subtitle: Why a Company's Toughest Problems Are Its Greatest Advantage
Author: Adam Richardson
Narrator: Rich Tecosky
Format: Unabridged
Length: 7 hrs and 58 mins
Language: English
Release date: 08-13-12
Publisher: Audible Studios
Ratings: 5 of 5 out of 1 votes
Genres: Business, Leadership
Publisher's Summary:
A fresh approach to succeeding with innovation, grounded in insights about rapidly changing customers, competitors and technologies...
Written by a director at the award-winning global innovation firm frog design, this vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate. Richardson shows how business is filled with "X-problems" - tough new challenges that present massive innovation opportunities, but also risks. Thriving in a world of X-problems requires harnessing four specific approaches: Immersion, Convergence, Divergence, and Adaption. Combining frog design's approaches with insightful analysis of companies such as Apple, BMW, Clif Bar, Google, Maxtor, and Salesforce.com, Richardson illustrates how to envision and realize successful new business ventures, products, and services.
Innovation X is an essential guide for companies seeking to create growth and differentiation in increasingly competitive markets.
Members Reviews:
Good read for big corp R&D
I bought this book to help direct and inspire corporate R&D programs and projects. The book lets you learn from a top product innovator (senior Frog design person) while also highlighting a bunch of great cases from top global firms. I have since given the book to a co-worker of mine who also liked it. Great read!
One of the most structured and well written books on creating innovations in a big corp
There are many books about innovation. Most of them simply tell you to listen to the customers and let your marvericks do their jobs. Honestly they dont work at all or you wont find that many books about innovation in a book store. One major blockade, particularly for big corps, is the need to have excellent b-cases supported by detailed action plans to convince various layers of management to approve and endorse "something they had tried before but failed", not to say the effort to organize the resources. In that respect, the author had helped by providing a necessary framework for the aspired innovators to solve the X-problems (for definition, please consider the X-files) through the parallel execution of four methods (Immersion, Convergence, Divergence, Adaption). Even though you had already been exhausted by your previous innovation attempts, the author's insights on ecosystems, customer touchpoints, customer journeys, customer experience and core insights still worths it a quick read. In short, recommended!
p.s. Below please find a few favorite passages of mine for your reference.
The present should be a beta of the future we want to live in. - Fabio Sergio pg147
A way to evaluate your passion and compassion for an innovation is to think about you panic threshold....It takes discipline and nerve to wait out wait out adaption and not prematurely lock down the definition of the X-problem or what your approach to it will be. Doing so risks missing out on the real opportunity. Pg155
Plant seeds, not forests. - Brian Eno pg164
Understanding the changing business context, trends and customer needs is too important to be left to a small group of people, who will by necessity have only a constricted view. The more Jason Bournes you have out there gulping down the world, and the less you have to reply on sucking it through a straw like his government pursuers, the better.
