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Title: Creative Change
Subtitle: Why We Resist It...How We Can Embrace It
Author: Jennifer Mueller
Narrator: Nicol Zanzarella
Format: Unabridged
Length: 7 hrs and 9 mins
Language: English
Release date: 01-17-17
Publisher: Brilliance Audio
Ratings: 4.5 of 5 out of 9 votes
Genres: Business, Leadership
Publisher's Summary:
One of the nation's leading psychologists asks why today's corporate leaders desire but reject creative solutions - and finds some surprising conclusions.
All corporate CEOs, top executives, and other business leaders say they want creativity and need real innovation in order to thrive in a competitive world. But according to startling research from former Wharton management professor Jennifer Mueller, the truth is that many business leaders chronically reject creative solutions and often embrace the familiar, even as they profess commitment to innovation.
Mueller's research also reveals that it's not just CEOs, but educators, scientists, and many, many others who often struggle to accept new and creative ideas even when desired. Mueller parses the tough questions that these findings raise. Could people love but also hate creative ideas? Could the mindset we use to evaluate ideas turn this love or hate on or off - in an instant? Do experts struggle even more than novices with this bias? And even more startling, could the "best practices" that organizations employ to manage innovation activate this bias, and inadvertently, kill innovation?
Mueller diagnoses this hidden innovation barrier, and provides solutions, including:
Based on the latest psychological studies in the field, along with numerous illustrative examples, Creative Change is the kind of provocative creative leadership book that will be discussed for years to come.
Members Reviews:
For the ruckus makers
Absolute fantastic book to read for ruckus makers. I'm guilty of pretty much every wrong approach she describes but would have never really known without reading the book. I should mention I'm only hallway in, but am enjoying the read very much.
Mind opening
For everyone at management positions a fantastic book, it Will help you look ay ideas innovadoras a different way and hopefully implementing them
Shows that there really are no shortcuts, not even fast and easy techniques
The further I got in this book, the more I reflected on the improbability that great ideas about change ever get fully implemented. Here are some of the salient points put in my own words for succinctness:
(1.) People in positions of authority are not eagerly waiting for the rank and file to generate beneficial ideas despite what they say. They're already overwhelmed - aren't we all?
(2.) Stakeholders will want to change any ideas presented to them about change. That's just natural, to be expected. Therefore great new ideas have to go through a process. Because of this, it's not not usually healthy for any of us to front load our investment in ideas that involve change.
(3.) The "selling" of an idea about change requires a whole lot because it's a complex sale; each set of stakeholders has to be sold based on benefits to them. No one sales presentation will do this.
(4.) Making ideas about change happen requires top-level support. So don't push the issue if that's not there.
(5.) Even when organizations support teams that evaluate ideas about change and then use their resources to implement them, there is an incredible amount of work to be done to make the change happen - no free lunch.
"Most people won't admit that they hate creativity."
That's because most people don't.