In this episode of The Pulse, Mallory speaks with Rebecka Hall, Director of Web Innovation and Strategy at ODUGlobal, live from the eduWeb Summit. Rebecka shares her expertise on creating compelling and effective program pages for higher education institutions. They explore the critical elements of program pages, strategies for SEO optimization, and the importance of cross-campus collaboration.

Key Takeaways

• Critical Components: Essential elements of a successful program page include clear job outcomes, services offered, alumni success stories, and institutional support.
• SEO Strategy: Integrating SEO at the ground level and creating evergreen content are key to making program pages findable.
• Cross-Campus Collaboration: Building strong partnerships with various departments, including provosts, faculty, and marketing teams, is crucial for developing comprehensive program pages.
• ROI Focus: Emphasizing the return on investment for students, such as future job prospects and alumni networks, helps in making the content relatable and authentic.
• Ecosystem Approach: Creating an interconnected ecosystem of program pages, service pages, and authoritative information enhances user experience and supports SEO efforts.
• Use of AI: Leveraging AI-driven technology, like BrightEdge Autopilot, can help recommend additional relevant programs and optimize page content effectively.

Connect with Rebecka on LinkedIn: https://www.linkedin.com/in/rebecka-hall/

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Mallory Willsea 
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