Trade shows can be an exciting way to get your organization in front of a new audience. Knowing how to plan and take notes from other successful stands can go a long way towards making your experience a success.

In this episode,  Carina Bauer (https://www.linkedin.com/in/carina-bauer17/?originalSubdomain=uk), CEO of IMEX Group (https://www.imexexhibitions.com/) and Jamie Vaughan (https://www.linkedin.com/in/jamiemvaughan/?originalSubdomain=uk), Vice President of European Sales at Cvent (https://www.cvent.com/), join host Felicia Asiedu (https://uk.linkedin.com/in/feliciaasiedu) live on the IMEX Frankfurt show floor to dive into their experiences with the event. The show is back in full force this year after the pandemic, and the creativity and inspiration in this year’s stands reflect that. Hear how AI could affect the future of events like IMEX, and how the efficiency boost it offers will help take events to the next level.

In this episode, you’ll learn:

The importance of giving your event staff rest days

What Cvent has brought to the table for IMEX Frankfurt

The importance behind IMEX’s rebranding