Live Full Work Fun Podcast

Fran Groesbeck had taken her over 29 year of housewares industry experience and took the leap into becoming her own boss. She pushed through her fears of leaving a steady paycheck to create the business and lifestyle that had been living in her dreams.

She uses her experience that includes product development, sourcing, manufacturing, and retail marketing into her marketing company, Ten Touch Creative Agency. She pairs the best of both worlds–strong technical knowledge and understanding of the housewares industry and applications, with strong creative and problem-solving skills to find the right solution for the challenge at hand for her clients.

Fran has recently been selected as the new Managing Director of the Cookware Manufacturers Association where she is embarking on another dream career adventure.

In this episode, Fran shares her challenges of starting her business and growing at a rate faster than she ever imagined. She also shares great nuggets of marketing wisdom.

Enjoy!

Connect with Fran Groesbeck:

• Website: http://tentouchcreative.com/
• Instagram: https://www.instagram.com/tentouchcreative/
• Facebook: http://facebook.com/Ten-Touch-Creative-Agency
• LinkedIn: https://www.linkedin.com/company/ten-touch-creative-agency/

Additional Resources:

• Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead | Brené Brown
• The Cookware Manufacturers Association
• What's Cooking Podcast

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Content Marketing Resources:

• Scrivener Solutions: https://scrivenersolutions.com/
• YouTube: https://www.youtube.com/channel/UCXn6GdZzFN9Ij9Iqe41heew
• Free Download: 48 Social Media Post Ideas http://scrivenersolutions.com/48ideas

There are many great reasons to start a podcast, five of which are...

1. People are listening.
2. Make a more personal connection with audience.
3. You position yourself as an expert in your niche.
4. Build your network.
5. Potential to make money.

The first and foremost thing you need to do before you start your podcast is to really evaluate your why.

Although the above reasons are valid reasons to start a podcast, you should have a deeper and more personal why.

Producing a podcast is not for everyone and you must come up with your unique and personal reasons. My reasons may be different than yours. Understanding and staying focused on your why will help you get through the tough hurdles that arise and the drudgery of routine.

In this episode, I review the basic set-up procedures in starting your own podcast. Be sure to email [email protected] if you are facing hurdles starting your own podcast.

Additional Resources:

• Podcast Checklist Download
• Libsyn
• 5 Reasons to Start a Podcast

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Content Marketing Resources:

• Scrivener Solutions: https://scrivenersolutions.com/
• YouTube: https://www.youtube.com/channel/UCXn6GdZzFN9Ij9Iqe41heew
• Free Download: Podcast Checklist http://scrivenersolutions.com/podcastchecklist

When it comes to recording and producing a podcast, there is a certain amount of gear you need. In this episode, I bring my sound engineer (and hubby), Robert Scrivener to the show as we talk about the equipment I use to record this show.

The basics are:

• Microphone
• Headphones
• Recording Device
• Editing Software

Below are links to the gear we mention in the episode.

Enjoy!

Go to Gayla Scrivener Blog to see Gear Mentioned

Additional Resources Mentioned:

• Zoom.us
• Adobe Audition
• Podcast Checklist | Complementary Download | Receive the detailed checklist the Scrivener Solutions Team uses to produce each podcast episode

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Content Marketing Resources:

• Scrivener Solutions: https://scrivenersolutions.com/
• YouTube: https://www.youtube.com/channel/UCXn6GdZzFN9Ij9Iqe41heew
• Free Download: Podcast Checklist http://scrivenersolutions.com/podcastchecklist

I remember vividly the day that I made the decision to become a podcaster. It was the day that I was casually talking with Cliff Ravenscraft at a conference and he pushed me over the edge(in a good way).

He motivated me to take the plunge and do it. Was it easy peasy? I'd have to say... no.

Was it worth it? ABSOLUTELY. In this episode, I share my top three growing lessons I've learned by starting this podcast.

Enjoy!

Additional Resources:

• Ray Edwards | Copywriting Academy Live
• Cliff Ravenscraft
• Been There Doing That Podcast
• Penzu | Journaling App
• Podcast Checklist | Download

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/Content

Marketing Resources:

• Scrivener Solutions: https://scrivenersolutions.com/
• YouTube: https://www.youtube.com/channel/UCXn6GdZzFN9Ij9Iqe41heew
• Free Download: Podcast Episode Checklist: https://scrivenersolutions.com/podcastchecklist

We've all heard of S.M.A.R.T. goals. S for Specific. M for measurable. A for attainable. R for relevant. T for Time-based.

In this episode, Marshall Townsend II joins me as we dive into talking about the right way in setting goals. I was a bit surprised at first with his take on the S.M.A.R.T. goal concept. S.M.A.R.T. goals have been drilled into us forever. Marshall takes us onto a different journey when it comes to goal setting.

Marshall Townsend II is a Professional Leadership Coach, Mentor, Speaker, and Retired Lieutenant Colonel (LTC) whose passion for and dedication to empowering others have earned him the reputation as a service-centered leader within his community. Over the course of two decades, he has gained extensive coaching experience (as well as another two decades of leadership expertise in the army), helping thousands of people thrive along the way.

Marshall's affinity for helping people has been lifelong, but the spark for coaching entered his life during his military service. It wasn't long before he discovered his innate talent for positively influencing leaders by inspiring them to think outside of the box and cultivate a deeper sense of comradery between them and their soldiers.

Ultimately, this got him noticed amongst his peers, leading him to be selected by prominent senior leaders to teach organizations and fellow leaders alike. The most pivotal moment in his life arrived when he was asked by the Army to coach leaders in Idaho as a civilian contractor. After 18 rewarding years of coaching, he decided to expand his horizons (and his outreach) by launching his own company.

Today, Marshall proudly serves as the Founder of MT2Leadership, where he imparts his valued clients with the life-altering tools needed to pave the way to personal and professional prosperity. In 2016, he joined the John Maxwell Team and in 2017 he moved up to become an Independent Executive Director with The John Maxwell Team.

Connect with Marshall Townsend II:

• Website: https://www.marshalltownsend.com/
• Instagram: https://www.instagram.com/mt2leadership/
• Facebook: https://www.facebook.com/MT2Leadership
• Twitter: https://twitter.com/MT2Leadership
• LinkedIn: https://www.linkedin.com/in/marshalltownsend/

Additional Resources:

• Owning Leadership Podcast
• The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You | John Maxwell
• The Dip | Seth Godin

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/Content

Marketing Resources:

• Scrivener Solutions: https://scrivenersolutions.com/
• YouTube: https://www.youtube.com/channel/UCXn6GdZzFN9Ij9Iqe41heew
• Free Download: 48 Social Media Post Ideas https://scrivenersolutions.com/48ideas
• Free Download: Podcast Production Checklist: https://scrivenersolutions.com/podcastchecklist

Chances are, you probably already know that you should be growing your email list. If not, then, I'm telling you, you should be growing your email list.

There are many elements when it comes to content marketing but growing your email list should be your top priority. Each contact should be treated like gold.

In this episode, I share practical and very doable ways to grow your email list.

Discover ideas like:

• Downloadable
• Mini-course
• Exclusive Content
• Host a webinar

...And probably the easiest and most overlooked method, but by far effective method. (Listen and find out what it is!)

Collecting emails and growing your list isn't a one-and-done thing. It's a continual process. You'll get better at it over time. You'll develop many methods and opportunities for people to enter your online business ecosystem.

Additional Resources:

• Prospect Research Institute
• Seth Godin | Permission Marketing

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/Content

Marketing Resources:

• Scrivener Solutions: https://scrivenersolutions.com/
• YouTube: https://www.youtube.com/channel/UCXn6GdZzFN9Ij9Iqe41heew
• Free Download: 48 Social Media Post Ideas https://scrivenersolutions.com/48ideas
• Free Download: Podcast Production Checklist: https://scrivenersolutions.com/podcastchecklist

In this episode, I have a conversation with Dr. Sheila Cornea.

Sheila believes that everyone was created to make a unique contribution in this world. With a little bit of guts and a whole lot of tenacity, every dreamer can become a difference-maker. Her practical wisdom has made her a sought-after speaker, online educator, and leadership consultant. In addition to leading her own community, Gutsy Grace Leaders, Sheila has led in education, non-profit, and ministry organizations from start-ups to enterprises.

In our conversation, Sheila shares that there are four things that all leaders must have:

• Community
• Authenticity
• Strategic plan
• Tenacity plan

Listen as she discusses how ACT (Apply–Commitment–Today) should be incorporated into your daily routine.

Connect with Shelia Cornea:

• Website: https://www.drsheilacornea.com/
• Instagram: http://www.instagram.com/drsheilacornea
• Facebook: http://www.facebook.com/drsheilacornea
• Twitter: http://www.twitter.com/drsheilacornea
• LinkedIn: http://www.linkedin.com/in/drsheilacornea

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/Content

Marketing Resources:

• Scrivener Solutions: https://scrivenersolutions.com/
• YouTube: https://www.youtube.com/channel/UCXn6GdZzFN9Ij9Iqe41heew
• Free Download: 48 Social Media Post Ideas https://scrivenersolutions.com/48ideas
• Free Download: Podcast Production Checklist: https://scrivenersolutions.com/podcastchecklist

Company branded email is a detail that shouldn't be overlooked when you are starting your own small business. Yet, it often is!

No matter what stage you are in your business, if you are using a free email account (like gmail, yahoo, msn, etc.) it's time to STOP!

This detail matters.

In this episode, I share an experience I had that really left a negative impression on me from a business who should have known better. Their lack of using a company branded email placed a black mark on their professionalism and longevity.

Are you subconsciously leaving a bad impression on prospects because you aren't using a company branded email?

Listen and find out.

Additional Resources

• Bluehost
• Scrivener Solutions Content Management Services

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/Content

Marketing Resources:

• Scrivener Solutions: https://scrivenersolutions.com/
• YouTube: https://www.youtube.com/channel/UCXn6GdZzFN9Ij9Iqe41heew
• Free Download: 48 Social Media Post Ideas https://scrivenersolutions.com/48ideas
• Free Download: Podcast Production Checklist: https://scrivenersolutions.com/podcastchecklist

Pricing expert, Paul Klein of the Pricing is Positioning Podcast joins me this week to discuss how knowledge-based businesses should be pricing their services.

If you struggle with being stuck in the antiquated hourly rate modeland feeling like you're never getting ahead, then this is most definitely the episode for you.

Paul is a business consultant and entrepreneur. From his days as 1980s hair band guitarist, he has been a lifelong entrepreneur. He has experience starting and scaling a successful SAAS company as well as consulting some of the biggest brands including Target, Neiman Marcus, Starbucks, Holiday Inn, and other global brands,

Paul helps consultants, freelancers, and solopreneurs price their services and stop under charging so they can build their 7-plus figure businesses. Paul is the host of the Pricing Is Positioning Podcast and The Rock Your Pricing Online Course and Community.

Often, we take our expertise for granted and commoditize ourselves in the marketplace. Paul shares the pricing models he teaches:

• Hourly Rate (highly discourages this model)
• Daily Rate
• Retainer for Access (probably not the retainer method you're thinking)
• Project
• Outcome (or Value) Based Model

Paul indicates that the first price you see or hear anchors the entire prospecting conversation. Learn what an anchor bomb is and how to use it.

Enjoy!

Connect with Paul Klein:

• Website: https://www.paulklein.net/
• Instagram: https://www.instagram.com/paulkleinTV/
• Facebook: https://www.facebook.com/paulklein.net/
• Twitter: https://twitter.com/PaulKleinTV

Resources Mentioned in this Episode:

• Pricing is Positioning Podcast
• Free Pricing Quiz
• Rock Your Pricing Online Course
• Pricing Creativity: A Guide to Profit Beyond the Billable Hour | Blair Enns
• Implementing Value Pricing: A Radical Business Model for Professional Firms | Ronald Baker
• Thou Shall Prosper: Ten Commandments for Making Money | Rabbi Daniel Lapin
• The Magic of Thinking Big |David J. Schwartz, Ph.D

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/Content

Marketing Resources:

• Scrivener Solutions: https://scrivenersolutions.com/
• YouTube: https://www.youtube.com/channel/UCXn6GdZzFN9Ij9Iqe41heew
• Free Download: 48 Social Media Post Ideas https://scrivenersolutions.com/48ideas
• Free Download: Podcast Production Checklist: https://scrivenersolutions.com/podcastchecklist

Let's face it. Consistently creating content is not easy.

It takes commitment. It takes time. It takes work. And sometimes it can be an uncomfortable process. Uncomfortable because there seems to be that looming deadline over your head and you're busy and unsure what to write or record.

Listen as I share why sometimes it may be necessary to take a pause for the cause, so to speak. I gained a lot of insight from fellow podcaster, Paul Klein as I listened to his December 17, 2020 episode titled Why Pausing This Podcast Was Dumb...But Necessary and Paul was kind enough to allow me to verbalize my thoughts on this week's episode.

Enjoy!

Additional Resources:

• Why Pausing This Podcast Was Dumb...But Necessary | Paul Klein | Pricing is Positioning Podcast

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/Content

Marketing Resources:

• Scrivener Solutions: https://scrivenersolutions.com/
• YouTube: https://www.youtube.com/channel/UCXn6GdZzFN9Ij9Iqe41heew
• Free Download: 48 Social Media Post Ideas https://scrivenersolutions.com/48ideas
• Free Download: Podcast Production Checklist: https://scrivenersolutions.com/podcastchecklist