You’ve got a podcast but is it working? What does a successful podcast mean anyway? Do you go solo? Have interviews? How do you keep up and stay consistent? Or just repurpose what you already have? That’s exactly where brand strategist and host of Beyond the Brand Podcast, Rod Brinson, was stuck when he came to me. A podcast that’s supposed to grow your business shouldn’t feel like a part-time job with no payoff.

In this live coaching session, you’ll hear Rod and I work through the practical questions every podcaster wrestles with. We talk about how to find clarity in your format, the 4 P’s that shape every show, why shorter episodes may be smarter, and how to set your podcast up as a business asset instead of a time drain.

What You’ll Learn in This Episode:

• How to set a clear podcast purpose
• The 4 P’s framework for podcast strategy
• Why talking to one person changes everything
• When to choose solo vs guest episodes
• How short podcast episodes can build authority
• Why consistency matters more than perfection
• The role of seasons and batch recording
• How to turn listeners into paying clients

Rod walked away with a plan - and so will you. Which piece hits you hardest: purpose, person, premise, or promise? DM me on Instagram and let’s compare notes. 

Want clarity for your own show? Book a free call with me at allisonhare.com/freecall.

Follow me on Instagram, LinkedIn, or my site.

Links & Resources:

Connect with Rod Brinson: rodbrinson.com | IG: @rod.brinson

Book a free clarity call: go.allisonhare.com/45-min-call

Weekly newsletter: allisonhare.com/email

• “I don’t have a podcast strategy. I just repurpose content—and it’s not working.” (05:20)
• “People try to do it on their own, but you need someone to pull you back on course.” (25:35)
• “Five or ten minutes can be more powerful than 45.” (45:36)
• “You don’t need to shapeshift into someone else. Be yourself on the mic.” (19:57)
• “Your podcast has to have a purpose—or it’ll always feel scattered.” (52:19)

00:00 – Welcome + intro
02:30 – Rod’s backstory and podcast struggles
06:20 – The 4 P’s of podcast strategy
14:00 – Identifying your podcast listener
19:50 – Building belief into your brand
23:40 – Corporate escape + branding story
28:20 – Focus vs being multi-passionate
35:30 – Structuring benefit-first podcast intros
41:30 – Solo vs guest episode debate
45:30 – Why short episodes can win
50:40 – Seasons, batching, and sustainability
52:10 – Key takeaways + next steps

Anchor every show in purpose.

Talk to one listener, not a crowd.

Consistency > perfection.

Short, focused episodes build trust.

Batch and season your show for sustainability.

Your podcast is most powerful when it sounds like you.

Watch on YouTube: https://youtu.be/M_d4lerQptI

Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.

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