What if the biggest investment you ever make isn’t in stocks, property or a business - but in yourself?

Hosted by Michelle Martin, this episode explores the journey of Elfaine Tan, Founder of I'M IN, who started selling clothes from a tiny coffee shop display space and went on to build a regional brand without venture capital or outside investors.

Discover why she walked away from the corporate path after the acquisition of Sample Store by Singpost, how she and her husband risked S$100,000 of their own savings to start again.

This is a conversation for anyone who wants to build their dream business.

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