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One of the people I had on the show earlier on observed that Coaches are terrible (in general) at valuing what they bring clients and it has a terrible impact on what they do with their pricing. This isn't really their fault.

With good intentions the coaching programs sometimes provide business advice, like what to charge clients. But this isn't their expertise, often the advise is lacking and sometimes even detrimental to the process of building a coaching business that will be there for the long term. I've worked with many coaches over the years and have experienced their struggles. More importantly I've seen the power of what's possible when they understand the value they bring and can confidently charge for it.

In This Episode:

In this episode I share with you 5 Pricing Tips for Coaches to Build a Stronger Business. This is based on what I've learned in my business, from those I've interviewed and from working with my clients.

Podcast Highlights

• 0:00 Intro
• 3:32 You Buy It For What’s Inside
• 7:08 Elevate Yourself into Expert Mode
• 9:41 They just Do What Everybody Else is Doing
• 11:43 Trying to Fill your Bucket with Profits
• 14:16 Discounts Always Come with a Trade off
• 16:48 Wrapping It Up

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Reach Out, Connect or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Send us a text

Most of the time the biggest thing standing in your way is you. Often it's subconscious and so your job is to start recognizing when you're in your own way and figure out how to shift things so you can progress. It's also true when it comes to doing pricing in your business. Your mindset, your understanding of pricing and you're ability to work through the blocks that are in your way are tantamount to you getting where you want to go.

That's been true for me, for nearly any business owner and it's true for you too. Not only that as you and your business evolve you will be faced with new opportunities and challenges that require you to....shift again. That's precisely what my guest in this episode shares with us.

In This Episode:

In This Episode, Heidi Gruss, a licensed Psychotherapist and Transformation Strategist shares with us how her own mindset impacted her pricing. We discuss what happened, how she's been able to shift things and what she still does today to stay on track.

Podcast Highlights:

• 0:00 Intro
• 2:15 Getting to Know Heidi
• 4:25 The Value that Heidi's clients Get
• 7:16 Pricing at the Beginning
• 13:36 Changing Your Perspective
• 16:24 Shifting of Mindset
• 21:01 Pricing and Sales Call
• 25:20 Wrapping It Up

How to Reach Heidi:

Facebook: https://www.facebook.com/heidi.gruss

Instagram: https://www.instagram.com/heidigruss/

LinkedIn: https://www.linkedin.com/in/heidigruss/

Link to How to Eliminate Burnout: https://bit.ly/3bCqOVn

Website: https://www.heidigruss.com/

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

*********

Reach Out, Connect, or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Send us a text

What are the things that businesses do well to improve their pricing? That's a great question. I often speak about the mistakes people make but this time I wanted to focus on what you can and should be doing with pricing to help you. We are in unprecedented times, things are changing so fast around us we can example after example of how those who are most adaptable are the ones who come out on top.

Looking at best practices in pricing can help you make sure you're focusing on the right things and taking the best actions at the right time. These are just a few of the pricing best practices that small businesses can use. They are also in my experience the most important.

That's why in this Solocast episode we are taking a look at the 5 Pricing Best Practices for Your Small Business in 2022 and Beyond. Let's make sure you're getting it right sooner rather than later.

Podcast Highlights:

• 0:00 Intro
• 2:12 Pricing Must be Aligned
• 4:38 Pricing Segmentation is Your Friend
• 7:42 Pricing Must be related to the Value you Deliver
• 10:01 Reality of Value Communication
• 11:22 Pricing Needs to be Fair
• 12:58 Your Prices Need to Change
• 15:30 Wrapping It Up

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Reach Out, Connect or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Send us a text

One of the biggest mistakes small businesses make is not understanding what it is going to take to achieve the profitability they want to make. And yet it is so important to building a successful business. When you don't understand what it will take to achieve your goals (maybe you don't have goals), how could you possibly be doing the right things

...the answer is...

You can't.

That's what my guest on this episode, Maryia Ramanava, shared with us. It was only after having achieved 100 customers that she realized she was not turning a profit. The shock and horror.

In This Episode:

In this episode I sit down with Maryia Ramanava, Founder of No Makeup Marketing. She shares the "dirty laundry" around pricing in the early stages of her business. She's honest about how she was crusing along, totally booked and the moment she realized in spite of all that apparent success she wasn't earning any money. She shares with us what that was like, what she did and how she's used what she learned to shift her business to a more successful track.

You're going to love her story and I'm sure you can learn from her mistakes and successes. Enjoy the episode.

Podcast Highlights:

• 0:00 Intro
• 2:35 Getting to Know Maryia
• 6:42 Pricing at the Beginning
• 10:20 I realized I wasn't Turning a Profit
• 14:53 Wrong Prices can affect your Confidence
• 18:26 What did Maryia do Differently
• 26:05 Pricing will Change over time
• 30:10 Higher Price will never break Anything
• 32:05 Wrapping It Up

How to reach Maryia:

https://www.facebook.com/maryia.ramanava/

https://www.facebook.com/groups/nomakeupmarketing

https://www.instagram.com/maryia.ramanava/

https://www.linkedin.com/in/maryia-ramanava/

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

*********

Reach Out, Connect or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Send us a text

One of the questions I get most often from people is when should I start looking at pricing. Most experts, myself included will tell you as early as possible. Why? Because you need it to understand the profit story of your business. To understand what it will take to be profitable. To explain to investors, partners, banks and others how effective your business model is. You can't do that without having had a real good look at pricing.

But most, way too many businesses leave it to the last minute and then struggle. That's in some ways what happened with my guest in this episode.

In This Episode:

Pauliina Rasi shares with us her pricing journey as she looks back at where she started with pricing. Why she started there. What it meant for her business and how it felt. As well as how her pricing has evolved, what changes she's made and what it's meant to her and her clients.

She start by sharing that at the beginning pricing wasn't even a thought for her. She was focused on other things. I think you'll find a lot in this episode that resonates with you. Enjoy!

Podcast Highlights:

• 0:00 Intro
• 2:46 Getting to know Pauliina
• 4:12 The Value that Pauliina's Clients Get
• 5:57 Pricing at the Beginning
• 7:49 Time based Pricing
• 9:50 Value for Each Client
• 11:11 Clarity in Strategy
• 12:58 Confidence and Experience Aspect
• 14:38 Pauliina's Framework for Pricing
• 16:18 Setting up your Prices is a Process
• 17:08 When to Invest in Yourself
• 19:02 Wrapping Up

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

*********

Reach Out, Connect or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Send us a text

Many businesses use cost plus pricing to determine their prices but what is the role costs in pricing?

Cost-plus pricing is one of the most widely used methods for setting prices, but it also more often to not leads to over- and underpricing. While understanding costs is important to having a successful Pricing Strategy and understanding your profit story, relying on them too heavily puts your business at risk. It begs the questions what is cost-plus pricing. what are the disadvantages, why do people use it and what should you base your prices on instead.

We look at that and more in this episode.

Podcast Highlights:

• 0:00 Intro
• 03:03 Understand What Cost Based Prices are
• 5:00 Limits Flexibility in Your Business
• 06:35 Competition in the Marketplace
• 08:40 Why do People Use It
• 10:16 Costs shouldn't Determine Your Prices
• 12:03 Understanding the Profit Story
• 13:10 Wrapping it Up

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Reach Out, Connect or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Send us a text

"For a long time pricing was this great big mysterious thing. I didn't understand where the numbers came from."

If you feel or felt this was then you're not alone. Pricing is rarely taught, in fact most people don't even know there are people out there who are experts. Your job, one of them, as a business owner is to demystify pricing so that it's not so difficult for you to do. Learn what you need to know and figure out how to make it simple for your business.

As I discussed with this episode's guest understanding value is the key to opening up that mysterious little box you call pricing.

In This Episode

I sit down with Geraldine Carter, Owner of She Thinks Big Coaching where she helps CPAs get out of the accounting rut. Her clients routinely double their margins in 6 months or less while working fewer hours. She shares with us her own pricing journey. How she went from just doing what everyone else was doing and feeling like pricing was a great big mystery to realizing it's a powerful toolset for her and her clients to master. We talk about that and so much more. Enjoy the episode.

Podcast Highlights

• 0:00 Introduction
• 02:07 Getting to Know Geraldine
• 06:30 What Value Clients get from Geraldine
• 08:26 Pricing at the Beginning
• 15:49 Most Businesses and Services Lack and Understanding of the Value
• 18:55 Is Pricing more Art than Science
• 24:55 I can't do that in my Industry is not (a fact) it's a Thought
• 26:51 Pricing is Something that I can Learn
• 28:05 Wrap Up Questions

How to Reach Geraldine:

LinkedIn: https://www.linkedin.com/in/geraldine-carter/

Website: https://www.shethinksbigcoaching.com/

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

*********

Reach Out, Connect or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Send us a text

Avoiding everyone-itis is a better path for most small business owners. Certainly better than being a generalist.

"Who's your target customer?" I asked.

" Well, anyone." They responded with proud smiles.

"Oh no...here we go." I thought to myself.

When it comes to starting or running a business nearly every program, coach or consultant will ask you who are you targeting. There's a really good reason for that (hint: it's not to annoy you). It's because the answers to most of the questions you have around your business, depend on who you're targeting. 

Most things can be done in a much more targeted and efficient way when you're clear about who your offer (product, service, software or other) best serves. 

Everyone-itis is what I refer to as the disease of creating an offer targeted to towards everyone. Most businesses that suffer from it are at best struggling and sluggish. I've had many guests on the show share how when the made the decision to be more focused it shifted their business in the right direction. 

In this Episode I'll share 3 problems that casting too wide a net for your target customer can cause in your business. Enjoy!

Highlights:

• 0:00 Introduction
• 1:14 Casting a wide net
• 3:12 Aligning your communication
• 5:05 Becoming the generalist
• 6:30 Less than average
• 8:39 Can it be too narrow?
• 10:13 An example
• 13:58 Wrapping it up 

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Reach Out, Connect or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Send us a text

Commonly businesses believe they have to set their prices low to entice customers. However more often than not it can be counterproductive to - in fact it might be what's keeping people from buying. They just don't believe they'll get the value, because the price is so darn low. That's what my guest learned and shared with us during this episode.

She was advised to raise her prices and when she did her conversion rate shifted. Maybe the price was better aligned with expectations. Maybe it was that she herself believed more in the price she was asking for. Maybe it was both and more. The fact is things changed for her business for the better.

In This Episode:

In this episode, I sit down and talk with Maggie Bergin. Maggie is a brand strategist on a mission to eliminate brand vagueness. She helps businesses build a distinct, compelling brand strategy so they can deeply connect with their ideal clients. She quite candidly shares with us her own Pricing journey. The mistakes she's made and how she's been able to learn from them and continue building her business. It didn't come easy she confesses and she feels her own pricing development will continue to grow. 

All of that and so much more. Enjoy!

Highlights:

• 0:00 Introduction
• 02:10 Getting to know Maggie
• 04:00 The Value clients get from Maggie
• 05:25 How she started
• 07:43 Pricing discussions at the beginning
• 11:18 Pricing mistakes
• 16:32 Are there generalizations in work
• 19:12 Wrap Up Questions

How to Reach Maggie:

Instagram: https://www.instagram.com/beunderstoodbranding/ 

LinkedIn: https://www.linkedin.com/in/berginmaggie/ 

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

*********

Reach Out, Connect or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

Send us a text

There are three types of discounts effective, ineffective and unnecessary. Most small business could benefit from being more careful about the discounts they offer and when. In fact, when it comes to "leaking" profits, poor discounting habits are often the biggest drain on your profits. It makes sense to put more rigor and thought behind what you're doing.

Preparing in advance for what you will do and when, and having a clear internal policy for your team (if you have one) will help you eliminate unnecessary discounting. It can also help you improve the effectiveness of the discounts you do offer. 

In this episode:

We take a look at 6 questions you should be asking yourself before you decide to grant that discount or even before you decide to lower the price. These questions will help you be more clear about why your offering them and help you be more clear about the business purpose behind the decision.

Highlights:

• 0:00 Introduction
• 02:45 Business Purpose of Discount
• 07:02 Impact needed for Success
• 08:01 Impact on Perception
• 09:04 Who am I really targeting
• 10:18 How can I monitor how this is going
• 12:19 Do I still want to offer a discount
• 14:07 Wrap Up

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Reach Out, Connect or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)