Yes, I used the term "sexy" when talking about blogging, and in this case video blogging!

Blogging and video blogging may not seem sexy, but Amy Schmittauer makes it so!

Amy is my guest on this episode of the Halftime Mike podcast.  She's the founder and personality behind Savvy Sexy Social and leader of Vlog Boss Studios. We dive in and get gold from Amy on video blogging.

Want to learn how video blogging can help your business and how to do it?  Listen in to this episode of the Halftime Mike Podcast!

Mike Gingerich

MikeGingerich.com/video-blogging-thats-savvy-sexy-and-social

Want ideas on how to grow blog traffic?

Interested in ways to generate revenue from your blog?

All this and more covered in this episode of the Halftime Mike podcast with guest Ricky Shetty, The Daddy Blogger!

Ricky shares his personal story of growing a business online and along the way offers specific tips that can help your business.

This week I am joined by Ricky Shetty, known online as the Daddy Blogger.  Based in Vancouver, British Columbia, Ricky owns and operates Daddyblogger.com where he writes about parenting from a father's perspective and has a load of other "dad friendly resources".  He also runs YVR Media Group which has a number of sites and focus areas for the Vancouver area for blogging, dads, food, and conferences.  Ricky is also most proud of being the father of daughter Rianne and son Ryan, as well as husband to Anne.

Ricky likes to live life large, make a splash and have an impact.  One example of making a splash was his coordination of a "flash mob" in the Vancouver Airport to help him propose marriage to his wife! Check out the full blog post here:

www.mikegingerich.com/blogging-for-business-growing-traffic-and-monetizing-your-blog

What is currently the post type on Facebook that gets the most reach?

Did you know it's video?

Do you know what type of video and how to make those videos?

Did you know YOU can make those videos?

 I review 4 apps that can be used to easily edit and produce your videos on your phone and give you my process for it all!

It's true, Facebook video is getting the most reach by far of any post type for most Facebook Pages.  Facebook Pages should be reviewing their Insights and testing post types to see what works for them.  In my tests on TabSite, Digital Hill, and Mike Gingerich.com, it's been video by far getting the most reach.

Note: Reach is the amount of people on Facebook that see a post.

Here's one example from my tests:

I created two posts on TabSite within 2 minutes of each other.  I used the exact same text and and linked to the same blog post.  I let them run just over 30 minutes and checked the results....The video post had a reach better than 3x the reach of the link post!  More eyeballs is important as it helps drive more clicks and the potential for more engagement.  Thus video is important!

All this and more in this episode of Halftime Mike!

Read all the show notes at https://mikegingerich.com/facebook-videos-how-to-create

How is your Facebook marketing going?

Looking for a source of good Facebook marketing information?

Are you tired of complex answers and want to hear it straight in simple terms?

Then you'll enjoy this show where I interview Jenny Brennan on "What works on Facebook today?"

See the full show details here >>

Everyone wants to grow their business.

In many industries today, what worked the previous two decades is no longer working today.  Are you in that boat?  Has your business climate shifted?

The Digital World, basically the web and social media, has changed that.  Processes are different, customer acquisition and support are different, and new models for doing business are needed.

Enter “The Enchanting Way.”

>> Full POST HERE

What are tips for how to grow your career with social media?  What are pitfalls to avoid?

Is "flash mob law" a real  thing?

If a person sends someone naked pics digitally, can the recipient post them online?

All this and more covered in a great interview with lawyer, author, and speaker Ruth Carter!

Ruth is an out-of-the-box attorney in Phoenix, Arizona, who loves solving problems, particularly in the areas of Internet Law, Social Media Law and Flash Mob Law.  Ruth lives and breathes social media and is co-founder of  Improv AZ, a prank & flash mob troupe in Phoenix.  In addition to her practice, Ruth speaks on how new graduates and law firms can use social media to enhance their career and grow their practice.

Ruth has authored a number of books, including, "The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed".  I had the pleasure of meeting Ruth in the law office of our fellow friend, the Enchanting Lawyer, Jacob Sapochnick in San Diego, earlier this year where she was on a road trip called "The Undeniable Tour".  I was immediately captured by Ruth's enthusiasm, spirit, and non-traditional approach to law.  She's not called "The First Legal Rebel from Arizona" for nothing!

Do you have a frequent flyer card?

How about a credit card with rewards?  We're familiar with those types of loyalty programs, but...

Are you using any loyalty programs in your social media?  Perhaps you should be!

In this episode of the Halftime Mike podcast I go "down under" to interview Antonio Calero in Melbourne, Australia.

Antonio's specialty is behavioral social media and how users respond uniquely to content they see, often based on their culture, background, and related behaviors.  This is critical for the business marketer to understand in order to truly reach well their ideal audience.  We dive into social media loyalty programs and you'd be surprised to find out how simple they can be to setup, and yet how important they can be to making that connection that alters the behavior of a purchaser!