Living The Red Life

How do you find the perfect coach? Where do you get the right consultants to help your business get some major wins with a killer marketing strategy?

Eric and Seth are the leaders of Rudy's marketing and coaching teams, working with all of Rudy's clients from the agency side to the legacy and mastermind programs. Coming live from Rudy's castle, the 'three musketeers' of marketing are giving us some stellar advice as we look ahead to how we can grow our brands in 2024.

There's strategy, which is about your big picture. There's psychology, which is about how you're enticing clients with the right offer, word for word. And then there's the maths, which is the data you need to be analyzing to course correct your strategy as you get to where you want to go. 

We're headed to Wonderland baby, and a future where we understand the basics of good marketing so that we can hire the right people to assist. Learn from Eric, Seth, and Rudy in this impactful and informative episode of Living The Red Life at its very best. 

"You've got to have a strong mechanism or hook because people want to buy into something." ~ Rudy Mawer

In This Episode:

• Understanding split testing as a marketing strategy
• The power of the right marketing mindset
• Building the right marketing system (and then improving it with each iteration)
• How DMs and direct calls are working well right now
• How to structure your email offer so that someone is hooked by it
• What questions should you ask when looking for a coach or marketing mentor?
• Know your numbers! How are you analyzing your data?

Connect with Rudy Mawer:

• LinkedIn - www.linkedin.com/in/rudymawer/
• Instagram - www.instagram.com/rudymawerlife
• Facebook - www.facebook.com/rudymawerlife
• Twitter - www.twitter.com/rudymawer

Have you heard about Rudy's castle? Or better yet, been lucky enough to get invited? Rudy is coming to us live today from the place where he hosts his inner circle and executive retreats. This is where the million-dollar-plus ideas are born, this is where the magic happens.

It took some pretty big 'Big Picture Thinking' for Rudy to get to where he is today, in front of his castle. And, so what better time for the rest of us to learn that skill ourselves? 

The Man in Red is taking us through some of the exercises that he does with his executive team, as well as for clients who'll pay $150K just to be in the right room. Well, today some of those lessons are free!

Learn how to get out of your day-to-day, how to put your Elon hat on, and how to envisage a blueprint for success by imagining yourself as a $100 million dollar company. 

You already have what it takes to get to where you want to go. Now it's time to draw the line between your dreams and your daily hustle so that you can get a castle of your own. It's Wonderland, baby!

"You have the mindset, and the skills, and the knowledge to think way bigger." ~ Rudy Mawer

In This Episode:

• Why you need to get outside of your day-to-day
• Ask yourself: What Would Elon Do?
• You have the mindset, knowledge, and skills to think way bigger
• How to brainstorm new ideas 
• How to narrow down your ideas
• Envisaging your $100M Company

Connect with Rudy Mawer:

• LinkedIn - www.linkedin.com/in/rudymawer/
• Instagram - www.instagram.com/rudymawerlife
• Facebook - www.facebook.com/rudymawerlife
• Twitter - www.twitter.com/rudymawer

How do webinars work, exactly? Rudy is going straight to the top to find out! Please meet the man on the webinar throne, 'The Webinar King', Jason Fladlien.

Today Jason is giving advice that is worth its weight in gold on how to structure your webinar so that you lead with value, show authenticity, and then make those big sales.

Jason Fladlien has recently helped Alex Hormozi, been brought in to train ZOOM employees on their own software, and he's been in the information, coaching, affiliate, and software space since 2008 when he first understood the novelty factor of live on-screen interaction.

From the nuts and bolts of how to price your webinar and target the serious 20% of customers willing to spend money on your offer, to what you do before the webinar airs (and then most importantly what you do after), this is a veritable masterclass on how to engage with your ideal customer, make money, and grow your brand. 

There's a fascinating psychological framework that underpins the success of a good webinar and Rudy is smart to access Jason's thoughts on how best to get your webinar clients to commit to the offer. Learn what you can from 'The Webinar King' - this is Red Life content at its royal best!

"That's how I always look at my webinars Rudy: my goal is to help you make the decision that is best for you." ~ Jason Fladlien

In This Episode:

• Welcome to The Webinar King's Journey to Success
• The power of webinars to engage with your customer (and build your brand)
• How webinars work (and where you can make your money)
• Using the webinar replay to lure and lock in your new client
• Who do webinars work for?
• How should you price your webinar?
• Why 'done is better than better'

Connect with Jason Fladlien:

• Buy Jason’s book - One to Many: The Secret to Webinar Success: Fladlien, Jason: 9781544500621: Amazon.com: Books
• Website - Jason Fladlien
• YouTube - Jason Fladlien - YouTube

Connect with Rudy Mawer:

• LinkedIn - www.linkedin.com/in/rudymawer/
• Instagram - www.instagram.com/rudymawerlife
• Facebook - www.facebook.com/rudymawerlife
• Twitter - www.twitter.com/rudymawer

How do you get into live events? Bill Hauser is a brilliant marketer himself (all dressed in blue!) who built his company to over $30 million in recurring revenue, with a $70 million plus valuation! 

He started making sales for Yellow Pages online (before it went bankrupt) and was quick to learn the value of an irresistible offer in the right niche. He's been able to transform legal businesses with his law firm coaching and marketing company, SMB Team.

Bill Hauser clearly has Rudy's respect and in this back-and-forth interview, it's clear to see why. Even though Rudy is living the Red Life, there are lessons to be learned from Blue as Bill shows us how he goes about creating culture in his company and how he prioritizes setting his company vision above all else. 

There's advice on where to start if you're looking to get into live events, the power of paid advertising, and how to create urgency with your webinar. Learning how to sell and then learning how to scale starts here. Join us in Wonderland - once you've taken the Red Pill!

"Most of the success we've seen is because this is a business transformation offer." ~ Bill Hauser

In This Episode:

• The importance of learning how to sell + having a great offer
• How Bill got good at selling to lawyers with a business transformation offer
• The power of live events with the right celebrity speakers
• Are in-person or virtual events a better way to go? 
• How to get into live events with a multi-day webinar
• Creating urgency around your live event
• How do you create and measure event anticipation? 
• The power of paid advertising 
• Team building lessons (why talent is a risk)
• Why your culture is your biggest asset 

Connect with Bill Hauser:

• Instagram - Bill Hauser (@billhauserbiz) • Instagram photos and videos
• YouTube - Bill Hauser - YouTube

Connect with Rudy Mawer:

• LinkedIn - www.linkedin.com/in/rudymawer/
• Instagram - www.instagram.com/rudymawerlife
• Facebook - www.facebook.com/rudymawerlife
• Twitter - www.twitter.com/rudymawer

What does the future of money look like? We don't need to look into a magic crystal ball when we have someone as financially astute as Gary Cardone in studio! 

Today Gary is sharing his wealth of wisdom with Rudy and the rest of us lucky to be living the Red Life! Look around and you'll see that the brightest young business minds are forging careers in biogen, crypto, and AI.

And with a BlackRock Bitcoin ETF (exchange-traded fund) likely to soon be approved, if you are holding on to crypto, Gary is asking you to consider how you are protecting it.

The advice for the entrepreneur out there is that it's not just about earning in digital currency, it's about investing wisely too. Remembering to focus on the "boring stuff" as you scale in a shifting market is advice that is worth its weight in gold. Or rather, worth its weight in crypto! 

Please join us on an exhilarating look into the future functionality of money with a man with a vision and understanding of how financial systems work he may as well have a crystal ball.  

There's a lot of money and, more importantly, intellectual capital, moving into the (crypto) space." ~ Gary Cardone

In This Episode:

• Where are the smartest minds and money all going?
• Are we still too early for Bitcoin?
• Unpacking BlackRock's allocation of Bitcoin
• What's next for Gary Cardone?
• How do you leave $1 million in Bitcoin in inheritance without the tax man taking it all?
• The importance of getting a good report on your crypto position (how Gary can help you)

Resources:

• Contact Gary (if you’re holding lots of crypto) - [email protected]

Connect with Gary Cardone:

• X - Gary Cardone (@GaryCardone) / X
• Instagram - https://www.instagram.com/thegarycardone/

Connect with Rudy Mawer:

• LinkedIn - www.linkedin.com/in/rudymawer/
• Instagram - www.instagram.com/rudymawerlife
• Facebook - www.facebook.com/rudymawerlife
• Twitter - www.twitter.com/rudymawer

How can you 10X your sales game? Whether you're selling online, over the phone, or even door-to-door, you need to understand the psychology of marketing to empower you as a salesperson. 

And today our man in red is offering us 6 Hidden Psychological Triggers To Sell ANYTHING!

How do you understand your customer's pains and desires so that you can ease their pain and fuel their desire? How much thought have you given to understanding their belief system before hitting them with the hard sell?

There's a lot of work to do to understand your customer if you want to 10X your sales and services. From creating influence to understanding where they are in their buyer's journey, Rudy is laying it down for us with his 6 pillars that are absolute genius in establishing a strong foundation from which you can start marketing. The hard work has already been done. 

Ethical persuasion and increased sales are yours to be had. It all starts here, this side of Wonderland, where the pillars are made of marble granite and we are winning with marketing industry secrets that we're giving away for our Red Life rockstars. Please join us. 

"First thing is understanding where the people are at." ~ Rudy Mawer

In This Episode:

• What is the belief system of your customer?
• What is your customer's intent? Where are they in their buyer's journey?
• What is your customer's mindset around making a purchasing decision?
• How are you influencing a buyer's behavior?
• How are you creating an identity that they want to fall into to sell your products easier?
• How well do you understand your customer's pains and desires?

Connect with Rudy Mawer:

• LinkedIn - www.linkedin.com/in/rudymawer/
• Instagram - www.instagram.com/rudymawerlife
• Facebook - www.facebook.com/rudymawerlife
• Twitter - www.twitter.com/rudymawer

Extreme Ownership! What does it look like and mean to you? Or rather, in what ways do you still consider yourself to be a victim?

Rudy Mawer is red hot today, pointing out the pitfalls of the victim mentality that has crept into our modern society, imploring us to overcome our limiting beliefs as we take extreme ownership of our lives. 

This starts with a philosophical appreciation that life is happening FOR us, not TO us, and that there is always opportunity in crisis. Learn how the sharpest entrepreneurial minds have been able to train their staff to take extreme ownership of their tasks as your company moves towards a common goal.

If it's good for the Navy Seals, chances are that it's good for you and your business too. The world needs positive thinking. Ditch the victims around you and surround yourself with the people who will push you to greatness. 

Learn how you can up your game in this inspiring episode of Living The Red Life, this side of Wonderland. Please join us. 

"Understanding and training your staff to have this extreme ownership is gonna be one of the best core traits and core values you can have in your company." ~ Rudy Mawer

In This Episode:

• What is extreme ownership?
• How can I spot the victim mentality that pervades our modern society?
• How to embrace extreme ownership for increased success (for you and your staff)
• Getting your team to understand (and then own) the mission
• Learning that Life is happening FOR you, not TO you
• Appreciating that things are never quite as bad as they seem

Resources:

• Book - Amazon.com: Extreme Ownership: How U.S. Navy SEALs Lead and Win

Connect with Rudy Mawer:

• LinkedIn - www.linkedin.com/in/rudymawer/
• Instagram - www.instagram.com/rudymawerlife
• Facebook - www.facebook.com/rudymawerlife
• Twitter - www.twitter.com/rudymawer

"If you don't make the pitch, you don't get the shark!" These are the inspirational words of entrepreneur Kevin Harrington as he dares you to play outside of your comfort zone as a hustler yourself. 

Kevin was one of the original panel members and investors ("Sharks") on the hit TV show Shark Tank and so he knows a thing or two about spotting a good opportunity and then grabbing it with both hands!

Kevin has teamed up with Rudy today and an audience of Red Life's inner circle to share his insights on how he was able to build a business empire with only $25K to begin with. 

This is the American Dream writ large as he becomes the "As Seen on TV" guy when he spots an opportunity to own 8 hours of dead airtime on the Discovery Channel and start producing infomercials.

Rudy is drawing parallels with the early days of TV marketing and now, where the LifeTime Value of a customer is more important than ever! Having an online following on your social media account is something that you too can leverage as you test new products and services and grow your own empire!

Discover what Kevin looks for in a partner, what mistakes he's made as a young entrepreneur, and share in the approach that he takes to bringing together his 'dream team' that will leave you inspired and ready for money-making action. Entrepreneurial enlightenment awaits! Please join us. 

"This is what I love to do. Get in on the ground floor, exercise my opportunities and relationships, and bring what I call a 'dream team' to the table." ~ Kevin Harrington

In This Episode:

• How Kevin got started in ‘deal flow’ with small businesses as a young entrepreneur
• How to test your products in the market without overextending yourself 
• What mistakes did Kevin learn as a young entrepreneur?
• “If you don't make the pitch, you don't get the shark!”: how to get in the room
• How does Kevin prioritize his focus as an investor and partner?
• Advice on if you're just starting out as an entrepreneur

Connect with Kevin Harrington:

• Website - https://kevinharrington.tv/

Connect with Rudy Mawer:

• LinkedIn - www.linkedin.com/in/rudymawer/
• Instagram - www.instagram.com/rudymawerlife
• Facebook - www.facebook.com/rudymawerlife
• Twitter - www.twitter.com/rudymawer

Why does money love speed? And why do we need to move faster? Rudy is a fast-moving entrepreneur – he thinks about something and then takes action. And while it may sometimes drive his team crazy, it is a big formula for his success. 

Many billionaires share the common traits of decisiveness followed by swift action. And today Rudy is reminding us that our greatest competitor isn’t necessarily other entrepreneurs — it’s Father Time. We’re all on a countdown, all on a clock. 

So join the Man in Red as he dares you to take a big-picture look at your life and what you want to achieve with your time on Earth – and set some personal challenges accordingly! 

This starts with asking someone ‘Why not?’ when you ask for something to be done quickly and they’re not willing to push themselves to get you what you want instantly. And it continues with how you encourage your team to keep up with you as you create business alignment with your network.  

Hurry, hurry, hurry! Hustle, hustle, hustle! Learn from one of the fastest moving, sharpest marketing and entrepreneurial minds around as Rudy Mawer teaches us how to train the reflex of acting fast and decisively as if it were a muscle we need to train. 

Collapse time, make money fast, and leave a lasting legacy. It’s all achievable, just this side of Wonderland. Red life living at full throttle! Come and get it. 

“Our greatest competitor isn’t the other brands in our space. It’s death, it’s time. We’re all on a clock.” ~ Rudy Mawer

In This Episode:

• Appreciating the skillset of moving with speed
• Learning to ask “Why Not?”
• Why having a hustle mentality will help you to collapse time
• Beware the ‘anti-hustle’!
• Realizing that you can have everything you want, faster
• 10Xing your productivity with a ‘can do’ attitude
• How to set some personal challenges for yourself to move faster

Connect with Rudy Mawer:

• LinkedIn - www.linkedin.com/in/rudymawer/
• Instagram - www.instagram.com/rudymawerlife
• Facebook - www.facebook.com/rudymawerlife
• Twitter - www.twitter.com/rudymawer

Stop whatever you're doing right now and listen to a massive mindset hack from the man who helped Kobe Bryant develop his Black Mamba persona! Today Rudy is chatting alter-egos with "Mr. Alter Ego" himself, Todd Herman. 

Todd Herman is an award-winning performance expert and author of 'The Alter Ego Effect: The Power of Secret Identities to Transform Your Life". Todd has helped Rudy as part of his inspiration behind his Red Life branding and also happens to be one of his oldest American entrepreneur buddies from when he first moved to the US from England.

So, why do you need an alter ego? Well, for Kobe Bryant it was a tool that could help him separate his on-life persona (where everybody feared him) from his off-field life. 

An alter ego is like a superhero outfit or Ironman suit that everyday entrepreneurs can put on and then, after a while, the suit starts blending into your skin.

Learn all about the advantages of developing your own alter ego as you set your goals and work towards meeting a future version of yourself that is good at all the things that you perhaps now struggle with. 

Todd's expertise and psychological insights into the power of being curious about the work you do, the congruency between your work life and the person who goes home to a more private life, and the success that adopting a radical mindset shift is an absolute game-changer. 

If it worked for Kobe on the basketball court (may he Rest In Peace), then it can surely work for you on the frontlines of business too. Red life living just went into overtime, baby. Beat the buzzer and download this episode now!

"Would it ever cost you anything to be a powerful communicator?" ~ Todd Herman

In This Episode:

• What is an alter ego?
• Why should you develop an alter ego?
• Why do naturally gifted athletes even need to develop an alter ego?
• What happens when your alter ego takes over completely?
• Did you create your own persona or have you allowed your identity to be shaped by others?
• How to close the feedback loop and create a better mindset for yourself

Connect with Todd Herman:

• Website - https://alteregoeffect.com/
• Book - Amazon.com: The Alter Ego Effect: The Power of Secret Identities to Transform Your Life eBook

Connect with Rudy Mawer:

• LinkedIn - www.linkedin.com/in/rudymawer/
• Instagram - www.instagram.com/rudymawerlife
• Facebook - www.facebook.com/rudymawerlife
• Twitter - www.twitter.com/rudymawer