Loans Elevated

What does it actually take to build something that lasts in real estate?

In this live episode of the Loans Elevated Podcast, recorded at the Hale Centre Theatre, we sit down with Steve Maddox — the founder of Edge Homes — to talk about his journey from real estate agent to building one of the largest homebuilding companies in Utah.

This conversation goes far beyond tactics.

Steve shares what shaped his approach to business, the lessons he learned along the way, and how shifting from thinking like an agent to thinking like a business owner changed everything.

We get into:

•  The difference between building a career vs building a business 
•  Why focus and discipline matter more than doing everything 
•  Lessons from scaling a real estate company over decades 
•  The role agents play in helping families create meaningful lives through homeownership 
•  What it really means to build something bigger than yourself 

This episode is for anyone in real estate who wants to think long-term, operate at a higher level, and build something that actually lasts.

Send us Fan Mail

🎙 Loans Elevated Podcast

Clear, strategic conversations on mortgages, real estate, and home financing — designed to help you make confident, informed decisions without the hype.

Hosted by Loans Elevated, presented by The Lassig Team at CrossCountry Mortgage.

🔗 Resources & links: https://lassigteam.com
📲 Follow us on Instagram & Facebook: @loanselevated

Hosts:
Broch Lassig - Branch Manager | NMLS 340314  
TJ Heidenreich - Sales Manager | NMLS 1802412  
Ryan King - Loan Officer | NMLS 1870771  
Branch NMLS 2048956

Equal Housing Opportunity.
All loans subject to underwriting approval. Certain restrictions may apply.

CrossCountry Mortgage, LLC | NMLS 3029  
www.nmlsconsumeraccess.org

This podcast is for educational purposes only and does not constitute financial, legal, or tax advice. Consult a qualified professional regarding your individual situation.

Most buyers are chasing the same move-in ready homes and losing.

But what if the best opportunity in today’s market is the one that needs work?

In this episode, we break down how renovation loans are helping buyers get into better homes, better locations, and create equity from day one… while giving agents a way to unlock inventory and create deals that wouldn’t exist otherwise.

If you’re feeling stuck in this market, this is a strategy worth understanding.

What You’ll Learn

•  Why overlooked homes are becoming the best opportunities in today’s market 
•  How renovation loans allow buyers to finance upgrades into the purchase 
•  How to turn “fixer-uppers” into move-in-ready homes 
•  Why agents are using this strategy to create deals instead of chasing them 
•  How renovation loans can improve affordability and long-term value

Send us Fan Mail

🎙 Loans Elevated Podcast

Clear, strategic conversations on mortgages, real estate, and home financing — designed to help you make confident, informed decisions without the hype.

Hosted by Loans Elevated, presented by The Lassig Team at CrossCountry Mortgage.

🔗 Resources & links: https://lassigteam.com
📲 Follow us on Instagram & Facebook: @loanselevated

Hosts:
Broch Lassig - Branch Manager | NMLS 340314  
TJ Heidenreich - Sales Manager | NMLS 1802412  
Ryan King - Loan Officer | NMLS 1870771  
Branch NMLS 2048956

Equal Housing Opportunity.
All loans subject to underwriting approval. Certain restrictions may apply.

CrossCountry Mortgage, LLC | NMLS 3029  
www.nmlsconsumeraccess.org

This podcast is for educational purposes only and does not constitute financial, legal, or tax advice. Consult a qualified professional regarding your individual situation.

Mortgage rates were expected to fall… but instead, they spiked.

In this episode, we break down what’s really happening behind the scenes — and why this market could actually create opportunity for buyers who know how to play it right.

We dig into:

•  Why mortgage rates are rising (even during global conflict) 
•  How oil prices are impacting inflation — and your payment 
•  What this means for buyers, sellers, and refinances 
•  The mistake most people make trying to “time the market” 
•  Best case vs worst case scenarios moving forward 

The reality? Most people are reacting emotionally right now — but the ones who stay strategic are the ones who win long term.

If you’re thinking about buying, refinancing, or just trying to understand what’s going on… this episode will give you clarity.

Send us Fan Mail

🎙 Loans Elevated Podcast

Clear, strategic conversations on mortgages, real estate, and home financing — designed to help you make confident, informed decisions without the hype.

Hosted by Loans Elevated, presented by The Lassig Team at CrossCountry Mortgage.

🔗 Resources & links: https://lassigteam.com
📲 Follow us on Instagram & Facebook: @loanselevated

Hosts:
Broch Lassig - Branch Manager | NMLS 340314  
TJ Heidenreich - Sales Manager | NMLS 1802412  
Ryan King - Loan Officer | NMLS 1870771  
Branch NMLS 2048956

Equal Housing Opportunity.
All loans subject to underwriting approval. Certain restrictions may apply.

CrossCountry Mortgage, LLC | NMLS 3029  
www.nmlsconsumeraccess.org

This podcast is for educational purposes only and does not constitute financial, legal, or tax advice. Consult a qualified professional regarding your individual situation.

Most agents are still building their business by chasing the next deal.

Cold calls.
Open houses.
Buying leads.

It works… until it doesn’t.

In this episode, Dustin Brohm breaks down the shift from chasing business to building a system that attracts clients instead.

No gimmicks.
No shortcuts.
Just what’s actually working right now.

Send us Fan Mail

🎙 Loans Elevated Podcast

Clear, strategic conversations on mortgages, real estate, and home financing — designed to help you make confident, informed decisions without the hype.

Hosted by Loans Elevated, presented by The Lassig Team at CrossCountry Mortgage.

🔗 Resources & links: https://lassigteam.com
📲 Follow us on Instagram & Facebook: @loanselevated

Hosts:
Broch Lassig - Branch Manager | NMLS 340314  
TJ Heidenreich - Sales Manager | NMLS 1802412  
Ryan King - Loan Officer | NMLS 1870771  
Branch NMLS 2048956

Equal Housing Opportunity.
All loans subject to underwriting approval. Certain restrictions may apply.

CrossCountry Mortgage, LLC | NMLS 3029  
www.nmlsconsumeraccess.org

This podcast is for educational purposes only and does not constitute financial, legal, or tax advice. Consult a qualified professional regarding your individual situation.

Most people think the Great Salt Lake is just an environmental issue.

It’s not.

This is a public health risk, an economic risk, and a real estate risk for the entire state of Utah.

In this episode, we sit down with Josh Romney to break down what’s actually happening — and what it means for homeowners, investors, and the future of Utah.

We cover:

•  The real risks most people aren’t aware of 
•  How this could impact where people choose to live 
•  Why the next few years are critical 
•  What solutions are actually on the table 
•  How individuals and businesses can make a meaningful impact 

If you want to learn more or get involved, you can visit gslrising.org, the initiative leading efforts to restore the Great Salt Lake and drive real solutions.

If you live in Utah or have any stake in real estate here, this conversation is one you need to understand.

To Review Your Mortgage Strategy Visit: loanselevated.com/mortgage-audit

Send us Fan Mail

🎙 Loans Elevated Podcast

Clear, strategic conversations on mortgages, real estate, and home financing — designed to help you make confident, informed decisions without the hype.

Hosted by Loans Elevated, presented by The Lassig Team at CrossCountry Mortgage.

🔗 Resources & links: https://lassigteam.com
📲 Follow us on Instagram & Facebook: @loanselevated

Hosts:
Broch Lassig - Branch Manager | NMLS 340314  
TJ Heidenreich - Sales Manager | NMLS 1802412  
Ryan King - Loan Officer | NMLS 1870771  
Branch NMLS 2048956

Equal Housing Opportunity.
All loans subject to underwriting approval. Certain restrictions may apply.

CrossCountry Mortgage, LLC | NMLS 3029  
www.nmlsconsumeraccess.org

This podcast is for educational purposes only and does not constitute financial, legal, or tax advice. Consult a qualified professional regarding your individual situation.

If you had enough cash to buy a house outright… would you?

Most people say yes.
But the wealthy do the opposite.

In this episode, we break down why high-net-worth individuals and billionaires still choose to finance real estate—and what that reveals about leverage, liquidity, and long-term wealth strategy.

We cover:

•  Why paying cash isn’t always the smartest move 
•  The real difference between good debt and bad debt 
•  How liquidity creates opportunity (and reduces risk) 
•  Why equity alone doesn’t build wealth 
•  A simple mindset shift that changes how you view mortgages forever 

If you’ve ever thought “I just want to be debt-free,” this conversation will challenge that belief—and show you a smarter way to think about money.

Send us Fan Mail

🎙 Loans Elevated Podcast

Clear, strategic conversations on mortgages, real estate, and home financing — designed to help you make confident, informed decisions without the hype.

Hosted by Loans Elevated, presented by The Lassig Team at CrossCountry Mortgage.

🔗 Resources & links: https://lassigteam.com
📲 Follow us on Instagram & Facebook: @loanselevated

Hosts:
Broch Lassig - Branch Manager | NMLS 340314  
TJ Heidenreich - Sales Manager | NMLS 1802412  
Ryan King - Loan Officer | NMLS 1870771  
Branch NMLS 2048956

Equal Housing Opportunity.
All loans subject to underwriting approval. Certain restrictions may apply.

CrossCountry Mortgage, LLC | NMLS 3029  
www.nmlsconsumeraccess.org

This podcast is for educational purposes only and does not constitute financial, legal, or tax advice. Consult a qualified professional regarding your individual situation.

Most people don’t have a content problem.
They have a communication problem.

And it’s costing them attention, trust, and real business.

In this episode of the Loans Elevated Podcast, we sit down with Neel Dhingra to break down why most content gets ignored—and what actually makes people pay attention in today’s market.

We go beyond surface-level tactics and into what really drives results: framing, positioning, and intentional communication.

If you’re a realtor, loan officer, or business owner trying to grow your brand, this episode will challenge how you think about content—and show you how to stand out in a crowded market.

Send us Fan Mail

🎙 Loans Elevated Podcast

Clear, strategic conversations on mortgages, real estate, and home financing — designed to help you make confident, informed decisions without the hype.

Hosted by Loans Elevated, presented by The Lassig Team at CrossCountry Mortgage.

🔗 Resources & links: https://lassigteam.com
📲 Follow us on Instagram & Facebook: @loanselevated

Hosts:
Broch Lassig - Branch Manager | NMLS 340314  
TJ Heidenreich - Sales Manager | NMLS 1802412  
Ryan King - Loan Officer | NMLS 1870771  
Branch NMLS 2048956

Equal Housing Opportunity.
All loans subject to underwriting approval. Certain restrictions may apply.

CrossCountry Mortgage, LLC | NMLS 3029  
www.nmlsconsumeraccess.org

This podcast is for educational purposes only and does not constitute financial, legal, or tax advice. Consult a qualified professional regarding your individual situation.

For years, people have been predicting a housing crash.

But when you actually look at the data, the story is very different.

In this episode of the Loans Elevated Podcast, we break down why a 2008-style housing crash is extremely unlikely in Utah and what the numbers are really showing about the housing market today.

We cover:

• What actually causes real estate crashes
• Why the 2022–2025 housing market was the ultimate stress test
• The real story behind inventory and demand in Utah
• Why foreclosure headlines can be misleading
• The one potential “gray swan” risk that could affect housing supply

If you’ve been waiting on the sidelines for a crash before buying real estate, this episode will challenge that thinking.

For more market insights, tools, and mortgage strategies, visit:
LoansElevated.com

Send us Fan Mail

🎙 Loans Elevated Podcast

Clear, strategic conversations on mortgages, real estate, and home financing — designed to help you make confident, informed decisions without the hype.

Hosted by Loans Elevated, presented by The Lassig Team at CrossCountry Mortgage.

🔗 Resources & links: https://lassigteam.com
📲 Follow us on Instagram & Facebook: @loanselevated

Hosts:
Broch Lassig - Branch Manager | NMLS 340314  
TJ Heidenreich - Sales Manager | NMLS 1802412  
Ryan King - Loan Officer | NMLS 1870771  
Branch NMLS 2048956

Equal Housing Opportunity.
All loans subject to underwriting approval. Certain restrictions may apply.

CrossCountry Mortgage, LLC | NMLS 3029  
www.nmlsconsumeraccess.org

This podcast is for educational purposes only and does not constitute financial, legal, or tax advice. Consult a qualified professional regarding your individual situation.

Reverse mortgages might be the most misunderstood financial tool in housing and retirement planning. In this episode, we break down what they actually are, where the bad reputation came from, and how sophisticated investors and financial planners are starting to use them strategically.

We cover why reverse mortgages create flexibility in retirement, how they can unlock liquidity without forcing homeowners to sell assets, and why wealthy individuals often prefer debt over spending their own cash.

Instead of viewing mortgages in isolation, we dive into the concept of Holistic Mortgage Planning™️, looking at your entire portfolio to optimize wealth, lifestyle, and long-term financial outcomes.

If you’ve ever heard that reverse mortgages are dangerous, confusing, or only a last-resort option, this conversation will challenge that assumption and give you a clear framework for understanding how they actually work.

Send us Fan Mail

🎙 Loans Elevated Podcast

Clear, strategic conversations on mortgages, real estate, and home financing — designed to help you make confident, informed decisions without the hype.

Hosted by Loans Elevated, presented by The Lassig Team at CrossCountry Mortgage.

🔗 Resources & links: https://lassigteam.com
📲 Follow us on Instagram & Facebook: @loanselevated

Hosts:
Broch Lassig - Branch Manager | NMLS 340314  
TJ Heidenreich - Sales Manager | NMLS 1802412  
Ryan King - Loan Officer | NMLS 1870771  
Branch NMLS 2048956

Equal Housing Opportunity.
All loans subject to underwriting approval. Certain restrictions may apply.

CrossCountry Mortgage, LLC | NMLS 3029  
www.nmlsconsumeraccess.org

This podcast is for educational purposes only and does not constitute financial, legal, or tax advice. Consult a qualified professional regarding your individual situation.

We received a comment that said:

So we decided to address it head-on.

In this episode of Loans Elevated, the three of us break down:

• Are mortgage lenders and real estate agents actually overpaid?
• The real problem with low-barrier-to-entry industries
• Why “drive-through mortgages” create bad experiences
• How AI will eliminate paper pushers
• Why strategy is what truly matters
• The difference between order takers and real consultants
• How the wrong advice can cost you $50,000+ in just two years

We explain why most of the frustration people feel isn’t wrong, but it’s misdirected.

There are hobbyists in this industry.
There are basement brokers.
There are paper pushers.

But there’s also a massive difference between transaction coordinators and strategic advisors.

If you’re buying a home, investing, or building long-term wealth, this episode will change how you evaluate professionals and potentially save you hundreds of thousands over time.

—

📩 Want to work with a real strategic advisor?
 Request a Strategic Mortgage Audit at: LoansElevated.com

Send us Fan Mail

🎙 Loans Elevated Podcast

Clear, strategic conversations on mortgages, real estate, and home financing — designed to help you make confident, informed decisions without the hype.

Hosted by Loans Elevated, presented by The Lassig Team at CrossCountry Mortgage.

🔗 Resources & links: https://lassigteam.com
📲 Follow us on Instagram & Facebook: @loanselevated

Hosts:
Broch Lassig - Branch Manager | NMLS 340314  
TJ Heidenreich - Sales Manager | NMLS 1802412  
Ryan King - Loan Officer | NMLS 1870771  
Branch NMLS 2048956

Equal Housing Opportunity.
All loans subject to underwriting approval. Certain restrictions may apply.

CrossCountry Mortgage, LLC | NMLS 3029  
www.nmlsconsumeraccess.org

This podcast is for educational purposes only and does not constitute financial, legal, or tax advice. Consult a qualified professional regarding your individual situation.