Locked On Cougars - Daily Podcast On BYU Cougars Football & Basketball

BYU Cougars fans have plenty to look forward to as Bear Bachmeier gears up for his sophomore campaign, embracing his growing responsibilities as the likely leader of the offense. Bachmeier details his transformation over the past year, crediting a rigorous offseason for increased strength, flexibility, and confidence in the playbook. Bruce Mitchell, BYU’s veteran center, emphasizes the importance of player chemistry and team leadership, praising Bachmeier’s growth and drive. The conversation also highlights the culture of accountability and high expectations—whether it's about Bachmeier dropping pounds for agility or learning to command the huddle without relying on fellow teammates like LJ Martin, last season’s Big 12 Conference Offensive Player of the Year. Bachmeier shares insight into the player-driven camaraderie, team activities like golfing, and how mental toughness sets BYU's top performers apart on the field.

Veteran journalist Berry Tramel, a respected voice covering the Big 12 as sports columnist for the Tulsa World, brings context and perspective to BYU’s place in the league after Media Days. He discusses Kalani Sitake’s role as the longest-tenured head coach in the conference and his steady, unwavering leadership style that gives BYU a decided edge—from his consistency to his fit within the program’s values. Tramel assesses BYU’s chances, picking them as preseason favorites alongside Texas Tech, and points to the value of Sitake staying in Provo despite offseason rumors linking him to jobs like Penn State. He also weighs in on the Big 12’s need for clear title contenders and the end of perennial parity, making a case for BYU’s steady program-building. The discussion explores the challenges related to Texas Tech’s quarterback situation, the evolving structure of college football playoffs, and whether the sport needs to rethink how it approaches postseason scheduling for fan engagement.

The spotlight also shifts to potential quarterback of the future, American Fork High School’s Jake Matsen—a 2029 recruit already commanding national attention. Matsen opens up about the whirlwind of early recruitment, the foundation provided by his family and membership in the Church of Jesus Christ of Latter-day Saints, and his personal approach to handling big-stage pressure. His longstanding relationship with Kalani Sitake, admiration for Aaron Roderick, and feedback from BYU and Utah camps reveal the priorities shaping his college decision. Observing quarterbacks like Bachmeier factors into his development, as Matsen emphasizes mechanics, mindset, and culture fit as the keys to his future.

This episode offers a comprehensive look at BYU football’s present and future: from Bear Bachmeier’s evolution and locker room dynamics to Barry Trammell’s Big 12 analysis and the early recruiting buzz around Jake Mattson. Don’t miss insider interviews, strategic breakdowns, and a compelling preview of storylines that will define the Cougars’ season ahead.

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Jake Hatch brings you daily coverage of the BYU Cougars with the Locked On Cougars Podcast. Locked On Cougars brings BYU fans the latest news and comprehensive coverage when it comes to the BYU football and basketball programs as well as a look at the other teams in the BYU athletic department. Jake gives you his unique insights and insider information about the Cougs as they continue "on the trail to fame and glory" every weekday, along with interviews with players, coaches, experts, and alumni that you will not find anywhere else.

Support Us By Supporting Our Sponsors!

Odoo: Great organizations win because operations matter. And that’s why you should get Odoo. Try for free today at https://Odoo.com/lockedon. 

Gametime: Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase

FanDuel: Today's episode is brought to you by FanDuel. Join all the action at FANDUEL.COM to play Daily Dingers and make your free pick on who’s hitting a homer this MLB season

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

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Kevin Young’s calculated patience could pay major dividends as BYU Cougars basketball positions itself for a potential blockbuster roster move—Big Ten veteran Jaxon Kohler, a former American Fork High School star, could return to Utah. How will NCAA eligibility reform and a pivotal court injunction shape the Cougars’ offseason? Jake Hatch unpacks the legal drama and reveals why Kohler’s championship pedigree and impressive stats under Tom Izzo could make him BYU’s top target for the center spot. With eligibility waivers and international prospects like David Okwera, Pavle Backo, and Xu Xin also in the mix, is Young orchestrating the most versatile Cougars frontcourt in years as July recruiting heats up?

Meanwhile, Rob Wright electrifies the state by dropping an unheard-of 101 points—including 19 three-pointers—in the Powder League pro-am, seizing the local and national spotlight. Jake Hatch questions what this offensive explosion might signal for the incoming BYU freshman’s role as the program’s potential star point guard. Can Wright’s standout performance translate against Big 12 defenses, or will it simply raise the expectations and hype for opening night in Provo? With Kevin Young already declaring Wright could be the nation’s best point guard, fans are left to speculate just how high BYU’s ceiling might be this season.

Switching to the gridiron, BYU football plants another flag in local recruiting as Orem High’s Jag Ioane commits, rounding out an elite defensive line group for 2027 alongside Moa Havili, Jeremiah Williams, and Uhila Wolfgramm. Jake Hatch dissects Iwane’s twitchy pass-rushing game and frames him as a future edge menace, potentially following in the footsteps of Tausili Akana and Nusi Taumoepeau. He explores the nuances of BYU’s forward-thinking evaluations, including mission plans and long-term projection, while lauding Kalani Sitake’s staff for hitting on the majority of their high-upside prospects each cycle. Could this defensive pipeline be BYU’s fastest track to Big 12 prominence? Don’t miss this detailed breakdown of Cougars hoops and football, where emerging stars and savvy recruiting strategy promise a new era of BYU athletic success.

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Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub

Jake Hatch brings you daily coverage of the BYU Cougars with the Locked On Cougars Podcast. Locked On Cougars brings BYU fans the latest news and comprehensive coverage when it comes to the BYU football and basketball programs as well as a look at the other teams in the BYU athletic department. Jake gives you his unique insights and insider information about the Cougs as they continue "on the trail to fame and glory" every weekday, along with interviews with players, coaches, experts, and alumni that you will not find anywhere else.

Support Us By Supporting Our Sponsors!

Odoo: Great organizations win because operations matter. And that’s why you should get Odoo. Try for free today at https://Odoo.com/lockedon. 

Gametime: Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase

FanDuel: Today's episode is brought to you by FanDuel. Join all the action at FANDUEL.COM to play Daily Dingers and make your free pick on who’s hitting a homer this MLB season

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show.

If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at [email protected].

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Kalani Sitake’s transparency about nearly leaving BYU for Penn State reveals a new era for Cougar football—one driven by hard questions about commitment and the resources needed for Power 4 success. The conversation focused on Sitake’s candid comments at Big 12 media day, where he emphasized that his contract negotiations were about more than personal gain; they were a direct test of whether BYU’s administration and boosters would invest in football as a top priority. BYU responded with an increased commitment—both in financial support and structural resources—resulting in what’s described as an “ultra long” contract extension that secures Sitake and entices talented assistant coaches and players with improved NIL opportunities.

One concept discussed was the persistence of outdated tropes regarding BYU’s age and so-called “maturity advantage” due to missionary service. Using new analytics from Rotowire, the discussion explored how BYU is currently the 43rd oldest team in college football, far behind teams like UTSA and even rivals like Utah State. Several points were raised, including the reality of mission service for the Church of Jesus Christ of Latter-day Saints—which often limits skill development and weight training—and why coaches and rival fans should move past notions that missionary returns provide a consistent edge.

A key theme that emerged was the excitement around BYU football’s roster depth and young talent. Listeners learned about potential breakout stars such as wide receiver Legend Glasker, who could step into a bigger role following Parker Kingston’s departure, and new tight ends Walker Lyons and Roger Saleapaga, both poised to make an immediate impact similar to previous success stories like Carsen Ryan. The discussion explored defensive continuity under new coordinator Kelly Poppinga, predicting minimal drop-off thanks to a veteran lineup, and examined the depth chart at running back with LJ Martin leading the way.

Mailbag questions injected extra intrigue as topics ranged from the state of BYU basketball under Kevin Young—including the ongoing hunt for a true center and the hype surrounding new recruits AJ Dybantsa, Bruce Branch III, Khadim Mboup, and Keba Keita—to the feasibility of BYU ever building a new, modern football stadium. Additional inquiries prompted examinations of special teams turnover, return missionary impact, and the team’s potential for College Football Playoff contention in a reloaded Big 12.

Is BYU ready to shed the underdog label and compete year-in and year-out at college football’s highest level? The discussion answered with optimism, fueled by Sitake’s leadership, a recalibrated administration, and a new generation of talent positioning the Cougars for national relevance.

Support Locked On Cougars:

Follow & Subscribe on all Podcast platforms and on YouTube!

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If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. 

Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub

Jake Hatch brings you daily coverage of the BYU Cougars with the Locked On Cougars Podcast. Locked On Cougars brings BYU fans the latest news and comprehensive coverage when it comes to the BYU football and basketball programs as well as a look at the other teams in the BYU athletic department. Jake gives you his unique insights and insider information about the Cougs as they continue "on the trail to fame and glory" every weekday, along with interviews with players, coaches, experts, and alumni that you will not find anywhere else.

Support Us By Supporting Our Sponsors!

Odoo: Great organizations win because operations matter. And that’s why you should get Odoo. Try for free today at https://Odoo.com/lockedon. 

Rugiet: Get 15% off your treatment → https://rugiet.com/lockedonnhl Rugiet. Performance medicine for men

Indeed: Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast  

FanDuel: Today's episode is brought to you by FanDuel. Right now new customers can bet just five dollars and get one-hundred and fifty dollars in bonus bets if your first bet wins. Visit https://FANDUEL.COM to get started — Play Your Game

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show.

If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at [email protected].

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Texas Tech faces swirling ACC rumors and backlash, but is all the hate misplaced? The conversation focused on Big 12 Media Days fallout, Texas Tech’s public perception, and Joey McGuire’s standing after recent controversies. A key theme that emerged was the disconnect between fan uproar on social media and the reality inside the conference, with sources close to Texas Tech firmly denying any serious move to the ACC.

The animosity currently directed at Texas Tech by the broader Big 12 fan base is a byproduct of a singular, explosive flashpoint: the Brendan Sorsby gambling saga. While rivalries are a staple of the conference, the intensity of the current backlash against Lubbock has transcended traditional "fan-to-fan" banter, evolving into a fundamental dispute over the integrity of collegiate athletics. 

For many Big 12 fans, the contention is not merely about a player betting on games, but about how Texas Tech navigated the aftermath. When Sorsby was ruled ineligible by the NCAA, Texas Tech’s decision to assist him in securing a court-ordered injunction—which effectively bypassed NCAA authority—was perceived as a "scorched earth" tactic that prioritized competitive gain over the moral consensus of the conference. To the outside observer, this signaled that Texas Tech was willing to challenge the very rules that maintain the playing field’s stability, leading to accusations that the university had prioritized its own survival over the collective good of the Big 12. 

Conversely, the "Red Raider" perspective is one of siege. Supporters argue that the outrage from other fan bases is rooted in rank hypocrisy, pointing to rampant NIL-based roster tampering and unregulated collective activity that other schools engage in without consequence. To many Tech fans, the boycott rhetoric from rival athletic directors—and the subsequent vitriol from their fan bases—feels like a coordinated campaign to isolate a program that simply utilized the legal system available to it. 

The discussion explored Brett Yormark’s leadership, the much-criticized Monster Energy deal, and the experiment with LED courts, while comparing Big 12 stability to the chaos seen in the Pac-12. Several points were raised, including quarterback battles across the conference, Oklahoma State’s high-powered offense under Eric Morris, and whether Texas Tech’s fanbase can repair its relationship with the league. Will Texas Tech prove doubters wrong, or do deeper challenges remain for McGuire’s program in the evolving Big 12 landscape?

Support Locked On Cougars:

Follow & Subscribe on all Podcast platforms and on YouTube!

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If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. 

Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub

Jake Hatch brings you daily coverage of the BYU Cougars with the Locked On Cougars Podcast. Locked On Cougars brings BYU fans the latest news and comprehensive coverage when it comes to the BYU football and basketball programs as well as a look at the other teams in the BYU athletic department. Jake gives you his unique insights and insider information about the Cougs as they continue "on the trail to fame and glory" every weekday, along with interviews with players, coaches, experts, and alumni that you will not find anywhere else.

Support Us By Supporting Our Sponsors!

Odoo: Great organizations win because operations matter. And that’s why you should get Odoo. Try for free today at https://Odoo.com/lockedon. 

Rugiet: Get 15% off your treatment → https://rugiet.com/lockedonnhl Rugiet. Performance medicine for men

Indeed: Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast  

FanDuel: Today's episode is brought to you by FanDuel. Right now new customers can bet just five dollars and get one-hundred and fifty dollars in bonus bets if your first bet wins. Visit https://FANDUEL.COM to get started — Play Your Game

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show.

If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at [email protected].

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The BYU football program is drawing national attention as Kalani Sitake and his staff continue to earn a reputation for elite player development. The conversation focused on how BYU’s program consistently transforms two- and three-star recruits into NFL draft picks and All-Conference talents, surpassing expectations given their recruiting rankings. One concept discussed was BYU’s knack for extracting four- and five-star-level performance from overlooked prospects, a feat backed up by recent data showing twelve NFL draft picks produced since 2021 despite operating with some of the lowest average recruiting ranks among Power 4 programs. As high-profile recruits like Ryder Lyons and Brock Harris join the team, questions arise: just how high is the ceiling for the BYU Cougars as the program integrates more blue-chip talent? Kalani Sitake and his assistants' coaching, strength staff leaders like Ryan Phillis, and strategic investments in player performance are credited as key drivers behind the team’s rise.

The discussion explored BYU’s enviable financial standing within college athletics. Several points were raised, including a reported $500 million athletic department valuation and a football program now valued at $366 million. BYU reportedly generated over $153 million in revenue during its second season in the Big 12, despite only partial shares of conference payouts. This strong financial position is attributed to years of fiscal responsibility, a globally connected and passionate Church of Jesus Christ of Latter-day Saints-affiliated fan base, and a strategic independent run that built a national brand with ESPN before joining the Big 12. Unlike many peer institutions—such as Utah, recently documented for rapidly depleting reserve funds—BYU maintains a self-sufficient athletics department, funding major projects up front and establishing endowments to sustain facilities long term.

A key theme that emerged was fan engagement and branding power, highlighted through Cosmo the Cougar’s campaign for Mascot Hall of Fame induction. BYU’s in-game presentation, under David Kaulana’s leadership, keeps fans energized from kickoff to final whistle. Anecdotes underline Cosmo’s viral stunts and the department’s innovative approach to game-day experiences, further strengthening the Cougars’ reputation as leaders in college sports entertainment. The Cougars’ unique blend of financial prudence, relentless player development, and a devoted global following position the program for sustained success as a rising powerhouse in the Big 12. Is this the beginning of a new era for BYU athletics, both on and off the field?

VOTE FOR COSMO: https://mascothalloffame.com/2026-mascot-hall-of-fame-candidates-voting-open-now/

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Follow & Subscribe on all Podcast platforms and on YouTube!

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If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. 

Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub

Jake Hatch brings you daily coverage of the BYU Cougars with the Locked On Cougars Podcast. Locked On Cougars brings BYU fans the latest news and comprehensive coverage when it comes to the BYU football and basketball programs as well as a look at the other teams in the BYU athletic department. Jake gives you his unique insights and insider information about the Cougs as they continue "on the trail to fame and glory" every weekday, along with interviews with players, coaches, experts, and alumni that you will not find anywhere else.

Support Us By Supporting Our Sponsors!

Odoo: Great organizations win because operations matter. And that’s why you should get Odoo. Try for free today at https://Odoo.com/lockedon. 

Rugiet: Get 15% off your treatment → https://rugiet.com/lockedonnhl Rugiet. Performance medicine for men

Indeed: Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast  

FanDuel: Today's episode is brought to you by FanDuel. Right now new customers can bet just five dollars and get one-hundred and fifty dollars in bonus bets if your first bet wins. Visit https://FANDUEL.COM to get started — Play Your Game

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show.

If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at [email protected].

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What if Tom Brady had become the BYU football program’s starting quarterback under LaVell Edwards? The conversation focused on that tantalizing hypothetical after reports surfaced that BYU passed on the future NFL legend, who sent his tapes to Provo in 1994–95 only to be overlooked amid a crowded quarterback room that included Steve Sarkisian and Paul Shoemaker, among others. One concept discussed was BYU’s long legacy at “QBU,” where tough decisions have led to both college and professional greatness—and a few what-if stories like Brady and Detroit Tigers Cy Young winner Tarik Skubal, another standout BYU missed. Listeners are prompted to consider other athletes who nearly joined the Cougars and their parallel paths to stardom.

A key theme that emerged was the ongoing saga of BYU Basketball’s search for a big man under head coach Kevin Young. The discussion explored BYU’s runner-up finishes for top frontcourt recruits, with Caleb Ourigou’s commitment to Arkansas prompting questions about how long BYU can afford to wait for the right fit at center. Several points were raised, including Young’s apparent willingness to exercise patience until fall or even October if necessary, the complex NCAA eligibility for prospective transfers like David Okwera, Shawn Phillips Jr., and Caden Powell, as well as international targets such as Xu Xin and Pavle Backo. The effects of ongoing lawsuits and recent courts granting extra eligibility to college hoops players add further uncertainty to roster construction.

Offensively, optimism remains high. The conversation highlighted the arrival of impact players like Rob Wright, Bruce Branch III, Collin Chandler, and sharpshooter Tyler Betsey, all poised to elevate BYU’s attack. Joe Lunardi’s latest bracketology was addressed, projecting BYU as a 6-seed in Omaha—reminiscent of last season—bolstering the perception that this revamped roster could be as strong, or stronger, than the one that took the court last year. This leads to the question: will offensive firepower outweigh concerns about size and defense in a stacked Big 12?

Rounding out the episode, the discussion covered BYU’s upcoming exhibition schedule, including high-profile clashes at the Delta Center against Nebraska and a regional showdown with UNLV at the Thomas & Mack Center. Fan engagement, regional rivalries, and strong local support promise electric preseason matchups—will these tests set the tone for BYU’s campaign?

Don’t miss this deep dive into BYU’s near-mythical recruiting stories, critical basketball roster questions, and the high expectations facing Cougar athletics.

Support Locked On Cougars:

Follow & Subscribe on all Podcast platforms and on YouTube!

Join the NEW Locked On Cougars Everydayer Club by clicking here!

If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. 

Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub

Jake Hatch brings you daily coverage of the BYU Cougars with the Locked On Cougars Podcast. Locked On Cougars brings BYU fans the latest news and comprehensive coverage when it comes to the BYU football and basketball programs as well as a look at the other teams in the BYU athletic department. Jake gives you his unique insights and insider information about the Cougs as they continue "on the trail to fame and glory" every weekday, along with interviews with players, coaches, experts, and alumni that you will not find anywhere else.

Support Us By Supporting Our Sponsors!

Odoo: Great organizations win because operations matter. And that’s why you should get Odoo. Try for free today at https://Odoo.com/lockedon. 

Rugiet: Get 15% off your treatment → https://rugiet.com/lockedonnhl Rugiet. Performance medicine for men

Indeed: Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast  

FanDuel: Today's episode is brought to you by FanDuel. Right now new customers can bet just five dollars and get one-hundred and fifty dollars in bonus bets if your first bet wins. Visit https://FANDUEL.COM to get started — Play Your Game

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show.

If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at [email protected].

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The BYU Cougars turn heads in college athletics with a landmark, multi-year jersey sponsorship from Entrata, a Utah-born tech unicorn estimated to be worth over $4 billion. With Adam Edmunds, a BYU alum and Entrata CEO, stepping up to invest potentially up to $5 million annually, BYU signals its emergence as a financial juggernaut in the Big 12. While Utah fans tout a potential $500 million private equity deal with Otro Capital Partners and scramble to organize grassroots “UteCoin” pledges, the Cougars quietly leverage a deep network of tech-savvy boosters, fueling the athletic department’s ambitions without relying on campus subsidies. Jake Hatch breaks down this new era of college athletics financing, examining how BYU and Texas Tech are pulling away as the Big 12’s fiscal leaders and why Utah’s approach faces new challenges in the NIL and private equity arenas.

Hatch spotlights the advantages of BYU’s financial model—boosted by influential alumni like Jason McGowan of Crumbl and potentially Ryan Smith—while questioning the sustainability and transparency of Utah’s fledgling alternative routes. From Kalani Sitake’s top-10 national salary to the hiring of NBA-talent Kevin Young as men’s basketball coach, BYU’s resources are sparking tangible success on the field and the court. The discussion explores whether the Cougars can keep extending this advantage and how NCAA rules, now allowing up to two jersey patch sponsors, should create even more opportunity before the football season kicks off. Will BYU continue to raise the bar or will rivals narrow the financial gap?

Beyond the numbers, fans get to celebrate BYU legend Danny Ainge’s overdue enshrinement into the National Collegiate Basketball Hall of Fame. Hatch relives Ainge’s iconic “dash to glory” to the Elite Eight, considers future Hall contenders like Jimmer Fredette and Krešimir Ćosić, and reflects on how each generation of BYU greats has built on the last—from Stan Watts to Dave Rose, and now Kevin Young. Are the Cougars on the cusp of cementing their national legacy in both football and basketball? Don’t miss insights on upcoming player interviews, season previews, and a look at how BYU’s booster power could shape the NCAA landscape for years to come.

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Jake Hatch brings you daily coverage of the BYU Cougars with the Locked On Cougars Podcast. Locked On Cougars brings BYU fans the latest news and comprehensive coverage when it comes to the BYU football and basketball programs as well as a look at the other teams in the BYU athletic department. Jake gives you his unique insights and insider information about the Cougs as they continue "on the trail to fame and glory" every weekday, along with interviews with players, coaches, experts, and alumni that you will not find anywhere else.

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FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

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The BYU Cougars set their sights on exceeding expectations, as ESPN’s FPI and major sportsbooks continue to project Kalani Sitake’s program at a modest 8.5 wins—even as the analytics favor BYU in 11 out of 12 games. Is this finally the season where Klalani Sitake and the BYU football program transitions from surprise contender to undeniable College Football Playoff threat? The conversation focused on the apparent disconnect between national analytics and the high hopes around Provo, underscoring the need for BYU to “leave no doubt” by dominating Big 12 competition and potentially securing a spot in the CFP.

A key theme that emerged was whether anything less than 10 wins would now be a disappointment for BYU, given their roster depth, experience, and favorable schedule. Discussion explored how the Cougars face no FPI Top 25 opponents outside of Notre Dame, raising the stakes for a season that demands both consistent victories and statement performances. Several points were raised, including the need for BYU to avoid pitfalls like injuries, and how the program’s past ability to outperform projections sets a higher bar for the current campaign. The debate centered on whether persistent “downgrades” from national pundits are justified, or if another overachieving season lies ahead.

The discussion shifted to one of BYU’s pivotal challenges: generating a disruptive pass rush. One concept discussed was the difference between raw sack totals and the overall effect of applied pressure, with the defensive scheme designed not just for sacks but to force quarterbacks into hurried, inaccurate throws. Names like Keanu Tanuvasa, Nusi Taumoepeau, and Tausili Akana surfaced as potential breakout stars, especially with the addition of coach Chad Kauha’aha’a, whose track record inspires new optimism along the edge. The group explored how recruiting, player development, and creative personnel packages could finally deliver BYU’s second double-digit sack artist in as many years and elevate Kelly Poppinga’s defense to a new level.

On the basketball front, the conversation examined four-star recruit Caleb Ourigou’s impressions after visiting Provo. The discussion explored the wider narrative around Utah as a recruiting destination, with Origu’s positive experience challenging outdated stereotypes. Insights were offered on Kevin Young’s pitch for BYU as a springboard to the NBA, the absence of a starting big man, and opportunities for immediate impact. The episode closes by looking ahead to a packed week, featuring interviews with Brigham Young University athletes and Big 12 insiders, as the excitement builds toward the start of football season. Will BYU’s production finally match its growing ambitions—and silence the national skeptics once and for all?

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Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub

Jake Hatch brings you daily coverage of the BYU Cougars with the Locked On Cougars Podcast. Locked On Cougars brings BYU fans the latest news and comprehensive coverage when it comes to the BYU football and basketball programs as well as a look at the other teams in the BYU athletic department. Jake gives you his unique insights and insider information about the Cougs as they continue "on the trail to fame and glory" every weekday, along with interviews with players, coaches, experts, and alumni that you will not find anywhere else.

Support Us By Supporting Our Sponsors!

Odoo: Great organizations win because operations matter. And that’s why you should get Odoo. Try for free today at https://Odoo.com/lockedon. 

Rugiet: Get 15% off your treatment → https://rugiet.com/lockedonnhl Rugiet. Performance medicine for men

Indeed: Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast  

FanDuel: Today's episode is brought to you by FanDuel. Right now new customers can bet just five dollars and get one-hundred and fifty dollars in bonus bets if your first bet wins. Visit https://FANDUEL.COM to get started — Play Your Game

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show.

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The BYU Cougars capture the spotlight as the presumptive Big 12 favorite, but can the program and its leaders avoid the pitfalls of early hype and truly ascend to perennial powerhouse status? The conversation focused on an informal coaches’ poll naming BYU as the top team in the Big 12, underscoring how Bear Bachmeier, the reigning Offensive Player of the Year, LJ Martin, and a seasoned lineup of upperclassmen have set the stage for high expectations. A key theme that emerged was the importance of resisting “rat poison”—the complacency that comes from widespread praise—echoing coaching legend Nick Saban’s adage. The discussion explored BYU’s desire to avoid resting on past success, with insights into Evan Johnson’s relentless work ethic and the overall locker room culture fostered by Kalani Sitake. Several points were raised, including whether the Cougars have the right mentality to translate recent 23-4 records into tangible postseason success, such as a Big 12 title or a College Football Playoff berth.

One concept discussed was BYU’s rise as a national and international brand, reaching beyond Texas Tech and other conference rivals. The discussion referenced Stewart Mandel’s assertion that BYU stands as the most recognizable brand in the Big 12, rooted in the program’s affiliation with the Church of Jesus Christ of Latter-day Saints, the legacy of the 1984 National Championship, Ty Detmer’s Heisman triumph, and quarterback legends from the LaVell Edwards era. The conversation highlighted BYU’s continued appeal to TV networks, recurring late-night national games, and strong booster support—crucial elements as the Cougars aim for the next level of national acclaim. Further, the discussion explored what it would take for BYU to become wholly undisputed in Big 12 branding, from winning a College Football Playoff game to capturing the first league title of the new era.

On the basketball front, the episode broke down a disruptive court ruling in Ohio granting 15 Division I players—including post players Caden Powell and Shawn Phillips Jr.—temporary eligibility and a surprise return to the transfer market. With BYU holding three open roster spots and an urgent need for a true center, the conversation analyzed the fit of both big men: Powell’s Big 12 experience and rebounding prowess, and Phillips’ SEC credentials as a shot-blocking rim protector. The urgency for Kevin Young to finalize his roster was emphasized, with attention to additional potential big men if further injunctions follow. What moves will BYU make before the clock runs out, and will this unprecedented free-agent wave turn the Cougars into a true hoops contender?

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Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub

Jake Hatch brings you daily coverage of the BYU Cougars with the Locked On Cougars Podcast. Locked On Cougars brings BYU fans the latest news and comprehensive coverage when it comes to the BYU football and basketball programs as well as a look at the other teams in the BYU athletic department. Jake gives you his unique insights and insider information about the Cougs as they continue "on the trail to fame and glory" every weekday, along with interviews with players, coaches, experts, and alumni that you will not find anywhere else.

Support Us By Supporting Our Sponsors!

Odoo: Great organizations win because operations matter. And that’s why you should get Odoo. Try for free today at https://Odoo.com/lockedon. 

Rugiet: Get 15% off your treatment → https://rugiet.com/lockedonnhl Rugiet. Performance medicine for men

Indeed: Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast  

FanDuel: Today's episode is brought to you by FanDuel. Right now new customers can bet just five dollars and get one-hundred and fifty dollars in bonus bets if your first bet wins. Visit https://FANDUEL.COM to get started — Play Your Game

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show.

If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at [email protected].

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Big 12 Media Days delivered fireworks as Texas Tech took center stage in a heated conference showdown. Brett Yormark’s pointed exchange with media personality Sean Dillon over claims of favoritism and patchwork league rules grabbed headlines, injecting fresh fuel into ongoing debates about realignment, Big 12 leadership, and the Red Raiders’ role in the league’s future. Can Texas Tech parlay its newfound swagger and financial backing into a seat at the SEC or Big Ten table, or is talk of a dramatic departure just posturing from frustrated fans?

Drake Toll leads the discussion with Parker Ainsworth, Jake Hatch, Cody Stovall, and more, breaking down Texas Tech’s evolution from Big 12 underdog to potential “heel turn” villain. Panelists question whether the Red Raiders’ perception of being slighted is justified or if it’s a result of championship droughts and shifting power dynamics. With key figures like Joey McGuire and Cody Campbell navigating public feuds and media speculation, the group examines whether internal leadership is quietly more stable than fan and social media narratives suggest, and what it would take for Texas Tech to make a true jump in stature that would warrant poaching by the major conferences—think the leap Clemson made over the last decade.

The podcast also zeroes in on the Big 12’s new sponsorship deal with Monster Energy, sparking hot debate over the value of the $1.25 million-per-school jersey patch. Is the conference underselling its brand, especially given Learfield’s estimates that some schools could pull in up to $12 million for jersey sponsorships? The hosts raise concerns about saturation, potential conflicts with existing sponsors like Pepsi, and whether the “mature startup” label Brett Yormark assigns to the Big 12 accurately reflects its trajectory and value. Listeners get insight into the broader significance of global brand exposure versus direct financial impact, and whether the Monster deal risks lowering the perceived value for future corporate partnerships.

The show rounds out with a look at upcoming federal legislation that might freeze conference alignments for revenue thresholds, potentially locking Texas Tech—and other restless programs—in place. Panelists highlight the mood at media days, NIL implications, and which programs are best positioned to capitalize on the Big 12’s evolving landscape, with special mention to West Virginia and the rising value of unique school traditions.

Don’t miss this energetic, candid deep dive into the Big 12’s biggest questions—are the Red Raiders destined for glory or spinning their wheels, and is the Monster deal a bold play or a bargain bin move? Tap in for sharp insights and behind-the-scenes scoop from the heart of college football’s most unpredictable conference.

Support Locked On Cougars:

Follow & Subscribe on all Podcast platforms and on YouTube!

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If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. 

Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub

Jake Hatch brings you daily coverage of the BYU Cougars with the Locked On Cougars Podcast. Locked On Cougars brings BYU fans the latest news and comprehensive coverage when it comes to the BYU football and basketball programs as well as a look at the other teams in the BYU athletic department. Jake gives you his unique insights and insider information about the Cougs as they continue "on the trail to fame and glory" every weekday, along with interviews with players, coaches, experts, and alumni that you will not find anywhere else.

Support Us By Supporting Our Sponsors!

Odoo: Great organizations win because operations matter. And that’s why you should get Odoo. Try for free today at https://Odoo.com/lockedon. 

Rugiet: Get 15% off your treatment → https://rugiet.com/lockedonnhl Rugiet. Performance medicine for men

Indeed: Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast  

FanDuel: Today's episode is brought to you by FanDuel. Right now new customers can bet just five dollars and get one-hundred and fifty dollars in bonus bets if your first bet wins. Visit https://FANDUEL.COM to get started — Play Your Game

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show.

If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at [email protected].

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.