How does a manufacturer of computer software and accessories such as webcams, keyboards and mice stand out in an intensely competitive global market? Logitech does it by answering to influencers and creators so they can tell their own story the way they choose. Logitech Global CMO Najoh Tita-Reid explains how the company leads in its space by carefully targeted development, delivery and marketing of products laser-focused on a generation that is brilliant, creative and knows what it wants.