In this episode, we dive deep into the world of logo design with the renowned Bill Gardner, owner and president of Gardner Design, and founder of LogoLounge.com. Bill has been at the forefront of logo trend analysis for over 15 years, meticulously researching thousands of logos from designers worldwide to produce the highly anticipated annual Logo Trend Report. Join us as we explore the latest trends from the 2024 report and gain insights into the evolving landscape of logo design.

Bill shares his expertise on how the role of logos is shifting within brand ecosystems, moving from centerpieces to complementary elements within a broader visual strategy. We discuss the rise of inventive wordmarks, the impact of digital media on logo design, and the increasing influence of AI in creating dynamic, multi-dimensional logos. From gradients and animations to the playful adoption of human characteristics in logos, Bill provides a comprehensive overview of the trends that are shaping the future of branding.

Trend Report