Capital-raising is an absolutely core-skill for entrepreneurs and their growing businesses – and every tech business de facto needs to grow (margins low and intense competition).
Peter Keenan, CEO and co-founder of merchants-payments provider Apexx Global, has raised capital in a total of five companies and thus talks to us from a position of considerable personal experience.
Most capital raisings most of the time for most companies are challenging processes. Thus all can benefit from hearing experiences and case studies – whether one has never done it, or whether one has done it many times.
Topics discussed include:
Arsenal football clubIrish school ball gamesPeter’s career journey and breadth of business experiencePeter’s experience of many differently-funded businessesthere is not one route of raising funds – it varies between different types of businesshow it works from day 1 – sweat equity and dividing the company ownership between foundersthe perversity of employee equity schemes in fast-growing companiesCase Study re founding Apexx and how it worked out in the early days including initial raiseearly market feedback before raising from initial investorsinitial investors are backing the people as well as a initially market-validated planthe importance of key milestones in getting to the next raise and creating confidencesuper-important – how on earth to approach the question of what price to sell x% of the company in such early days??Case Study thereof“naughty Angels” – caveat founderthe importance to experienced Angels and VCs of the founders having enough skin in the game – even in later roundsthis is vital especially in times of pain and difficulty – need founders lashed to the masthow to avoid being fleeced in early days – how Peter solves that challengehow to value your company when it’s super-youngthe importance in NewCos and also the biggest Cos in the world of “valuation” meets “marketplace” – this process keythe importance of “leading” the market to a valuationhow many potential funders does Peter approach in an early raise?having got the initial marker you look for at least 100% growth in the valuation p.a. every year after that“going in cold to Angels is very hard” the importance of using one’s network and warm introductionsthe importance of finding Angels/funders who understand your sector – “get an Angel who really understands your sector and [if they are on-side] then you are off to the races”lead Angels kicking tyres and their networksthe value of someone on your Board with capital-raising experiencethe importance of employee share-schemes in retaining and incentivising key staffhow this relates to easing internal management/team decisions – “does it make the boat go faster?”where to go as a noob if you have no idea about employee share schemesnon-tech businesses and their very different funding profiles/approachesVC’s are only relevant to certain types of businessVC’s modus operendi and how that affects their investing strategystrategic partners and the many complexities they bring – pros and consthe law of unintended consequenceskeeping the partner interestedgetting traction can be fart harder within your mega partner – internal dynamics in MegaCo and how they generally operateexpectations/outcomesgovernments as a source of funds – increasingly due to the huge increase in the State seen in 2020pros and cons of State grantsEU grantstimescales can be very long“Apexx Global – a payment gateway that connects large global e-commerce businesses [in 5 markets or more] into multiple payment acquirers”independent of any acquirer, connected to over 100 acquirers around the world, route payments to the best acquirer thus reducing fees and increasing acceptance rates“we can improve conversion rates by about 5% and lower your costs by about 20%”how their service works in practicefounded in 2016 and have 75 staff split between London and India