<p>Michelle Lowery and Matt talk about the importance of writing and editing long-form content for growing your online business. And why trying to constantly "go viral" is a fool's errand for long-term success. Enjoy!</p>

Michelle Lowery and Matt talk about the importance of writing and editing long-form content for growing your online business. And why trying to constantly "go viral" is a fool's errand for long-term success. Enjoy!

Long-Form Content For Long-Term Growth

The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.

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Long-Form Content For Long-Term Growth

Long-Form Content For Long-Term Growth

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