Look Left @ Marketing

Colin Hung is editor and chief marketing officer for Healthcare Scene. He is also co-founder of the healthcare leadership tweetchat – which is one of the most popular and active healthcare social media communities on Twitter.

With host John Moran, Colin shares insightful takes on the impact COVID-19 is having on the news, areas of innovation during the pandemic and why thought leaders should move past theories and share real solutions. He also breaks down his unusual journey from mechanical engineer to healthcare editor and marketer. Here are a few of the topics discussed:

00:33 — COVID-19 is dominating almost every aspect of their editorial output in just six weeks

02:34 — Telehealth taking off as a breakthrough option for both patients and clinicians

07:46 — The unexpected silver lining of COVID-19: rapid technology and logistics innovation

10:17 — The impact of COVID-19 on healthcare IT budgets

11:33 — How the Situation Awareness for Novel Epidemic Response (SANER) Project aims to revolutionize outdated and unreliable data-sharing processes 

13:42 — New ONC rules on interoperability have taken a backseat to COVID-19 coverage, but it’s still important

15:21 — Colin discusses his journey from mechanical engineer to sales to marketing and beyond

17:13 — Social media as a conversational equalizer 

19:07 — Smaller healthcare conference and online events may thrive in coming months

21:27 — Personalized pitches and real solutions increase chances of catching a reporter’s attention

24:00 — Staying sane during quarantine

Colin Hung is one of the most active and influential leaders in healthcare IT. Our thanks to him for sharing his time and insights on the Look Left @ Marketing podcast. 

Allison Schiff is a senior editor at AdExchanger, an award-winning online publication devoted to the digital advertising and marketing space. 

Allison has been covering marketing and advertising for the past decade. There is so much to talk about in martech and adtech – from the impact of data privacy regulations like CCPA and GDPR to ever-growing technology solutions to trends related to consumer habits. And, of course, these days COVID-19 commands everyone’s attention. 

Here are some of the highlights in Allison’s conversation with Look Left’s John Moran:

00:50 – COVID-19 impacts every aspect of business coverage

04:05 – Reduced M&A activity in adtech – even prior to COVID-19

06:10 – Don’t expect CCPA enforcement to be delayed

08:40 – Should Facebook police health-related posts?

10:25 – Personalization efforts beset by lower than expected ROI and consumer privacy concerns

13:28 – Apps Fight COVID Project

15:18 – A reporter’s thoughts on what makes for a great executive interview

Our thanks to AdExchanger’s Allison Schiff for sharing her expertise with us on the Look Left @ Marketing Podcast. 

Sam Whitmore started Media Survey in 1998 - and in the ensuing 22 years, it has become one of the most trusted resources for PR professionals eager to deliver exceptional coverage for clients.

Sam’s tech media research and analysis is outstanding - whether it’s highlighting trends, pitching opportunities, tracking reporter moves or even breaking tech media news via Twitter.

In times of crisis, there’s a lot of scrambling, even for well-prepared organizations. When a real crisis hits — not an “event” or an “incident” — you haven’t seen everything. COVID-19 has had more than its share of “Oh s**t!” moments - situations that simply are not in even the best crisis or continuity plans. Yet, somehow you need to manage.

Bryan Scanlon, founder of Look Left Marketing, lays out a framework for companies to utilize in crisis situations. This framework values the importance of dousing immediate fires and looking ahead to prevent other fires from growing and spreading. It also provides a practical meeting structure and gets everyone focused.

In addition to this podcast, you can view an infographic of the framework. 

COVID-19 has impacted nearly every aspect of our personal and professional lives – and, of course, that includes marketing and public relations. There’s plenty of marketing and communication happening these days – the tricky part is doing it right. These are unprecedented times – so the conventional playbook doesn't always apply. It's important to know evaluate each situation and determine the most appropriate path forward.