There's a new beauty standard on the block but instead of lip filler and face lifts aimed at women, it's a trend targeting men. The founder of the movement is the 20-year-old influencer, Clavicular, who has been taking steroids since he was 14 years old to achieve a look he thinks is attractive. Looksmaxxers recommend pseudoscientific methods such as 'mewing' and bone smashing to create a chiseled jawline. But where did this harmful trend originate from? YouTuber, Jimmy the Giant, talks about some of the jargon associated with looksmaxxing and its links to inceldom.