Series Two

This episode of #TheNewAbnormal podcast features Lore Oxford, Global Head of Cultural Insights at We Are Social, where she combines academic research methods with a digital-first approach to understand and track culture on a global scale. 

Her work is designed to unearth cutting edge insights that drive cultural impact for multinational brands inc Guinness, Bumble, adidas and Instagram. 

When she’s not busy analysing her fellow humans, she can be found defending TikTokers and the art of the selfie from contemporary culture snobs. 

In this episode, we discuss the above, and the latest annual trend report from the agency 'Think Forward' which explains how we're stepping into #BraveNewWorlds. 

(It’s based on a series of trends identified by their Cultural Insights team, a network of 50 analysts and strategists globally, and supported by a survey of 3,000 people aged 18+ who use social media daily from the US, UK, France, Italy, China and Australia).

As she says "we’re on the brink of a renaissance in creativity on social, in which brands and creators alike are going to have to work harder and better to make us laugh, move us, and connect us".