In this episode, Maria walks us through the two behavioral economics concepts that perfectly explain the reason why renderings work.

• Loss aversion & perceived ownership - make your client see, feel and anticipate the experience, paint the picture of the end result
• Once the client sees the rendering, they feel ownership before they buy and they don’t want to lose it.
• Print media placements carry higher perceived value than online

Learn more about Maria’s digital sketching software to help your clients feel ownership of the project after the first appointment: https://designappy.com/

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-44-Loss-Aversion-Why-Do-Renderings-Work

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Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY