[096] "At the heart of receiving feedback is a clash of two core human needs. We’re wired to enjoy learning and growing [...] but human beings also need to feel accepted, respected, and safe -- just the way we are now. And that’s why feedback is such a conundrum." - Douglas Stone and Sheila Heen, Q&A on Feedback

You might remember Louis Grenier from past Phorest FM episodes "The Art Of Effective Marketing Focus" and "Humanising Your Brand Through Marketing." Back on the show for episode 96, Louis discusses customer feedback: how to get it, use it, but more importantly, what to ask and not to ask. TL;DR, you cannot afford not asking for feedback. The more the feedback, the better the client experience.

Louis Grenier also hosts a podcast of his own, Everyone Hates Marketers, which you can check out here.

Links:

Survey questions 101: the ultimate guide with 50+ survey question examples for you

The beginner’s guide to website feedback with 10 practical use cases

Customer experience guide: trends, strategies and examples for improving your customer experience in 2019

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