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Lowering payback isn't the problem
The one metric that shouldn't go up and to the right is CAC Payback, and it's doing exactly that.
Rather than trying to fix CAC, there's another solution.
- (00:00) - Introduction
***
This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.
That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.
***
Connect with us
🔔 LinkedIn: Toni / Mikkel
✉️ Newsletter: revenueletter.substack.com
📺 Watch: https://www.youtube.com/@growblocks
💬 Contact: [email protected]
View all episodes
By Toni Hohlbein & Raul Porojan
5
88 ratings
The one metric that shouldn't go up and to the right is CAC Payback, and it's doing exactly that.
Rather than trying to fix CAC, there's another solution.
- (00:00) - Introduction
***
This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.
That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.
***
Connect with us
🔔 LinkedIn: Toni / Mikkel
✉️ Newsletter: revenueletter.substack.com
📺 Watch: https://www.youtube.com/@growblocks
💬 Contact: [email protected]
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