In this episode of the Loyalty Leaders Podcast, Tom Peace sits down with Peter Gerstle at the Loyalty & Retail Media Summit in Berlin, for a deep dive into how retail media is rapidly moving into the travel sector.
Peter explains why airlines still hold the world's most valuable loyalty datasets - and why they struggle to use them effectively. Together, Tom and Peter explore the huge, untapped retail media opportunities hidden in airport lounges, the booking journey, in‑flight experiences, and more.
They discuss the challenges of fragmented travel ecosystems, compare travel's progress to grocery retail's maturity, and paint a vivid picture of what a fully connected, personalized airport journey could look like soon.