This week we discuss the holy grail of loyalty programs - how to engage with less frequent customers. With Joanna Ward, David Canty, David Feldman, Alan Lias and Iain Pringle

This time we look at how to build a career in loyalty - how to get started, how has the industry evolved, where is it going and how to get ahead? Featuring David Canty, Phil Gunter, Alan Lias and Iain Pringle.

In our first podcast the team explores when loyalty is right or wrong for a brand, where have we seen loyalty work best and if programs are so great why do they close?

Trailer for a brand new podcast from New World Loyalty featuring Iain Pringle, Phil Gunter, David Canty and Alan Lias where we discuss loyalty programmes and how they can work best for customers and operators and have laugh along the way.