This episode of the 'Risky Benefits' podcast features an in-depth conversation with Lindsay Sheets, Vice President of Branding at Lucky Goat Coffee. Lindsay discusses the growth and evolution of Lucky Goat, a beloved local coffee shop that has expanded into a regional brand known for its exceptional coffee and people-first culture. The discussion covers Lucky Goat's journey from wholesale to retail, the challenges and strategies of maintaining culture and quality during expansion, and the importance of robust employee benefits and career growth opportunities. Lindsay also shares insights on the brand's franchising efforts, the impact of documented processes on scaling operations, and the future plans for Lucky Goat. The conversation highlights the company's commitment to both customer and employee experiences, making it a unique and thriving business.

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