As any founder needs to conquer their fear of sales I wanted to interview a founder who rapidly grew a new sector. 

After overcoming chronic illness, Founder of LYMA, Lucy Goff, set out to redefine the wellness landscape and share her learnings. Since launching in 2017, LYMA has been at the forefront of science-driven wellness & health optimisation securing listings with Harrods & Harvey Nichols with its truly transformational & effective supplements. 

Keep listening to hear Lucy’s advice on acquiring & retaining clients & what to consider when developing a loyalty programme. 

Lucy’s advice:

• If you want to stand out, look different
• Surprise people
• Remember everything is aiming towards a sale
• Plan your PR stories in advance of the launch; that way you reduce any risk
• The product will stand on its own; but the brand storytelling is what will set you apart
• Think about how your brand will resonate with customers and stand out in the marketplace
• Listen to your customers and engage with them; their feedback will be crucial 
• Customers won’t always want what you want to give them
• Any loyalty scheme should be designed around the product you are selling
• A loyalty scheme should also repay the length of time your customers have stayed with you
• On a personal level, eliminate fear and don’t listen to your subconscious!

FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at [email protected] or DM us on instagram @fallowfieldmason. 

FF&M recommends: 

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence

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