How To Start Up by FF&M

Lucy Goff | LYMA: How to find clients & generate loyalty


Listen Later

As any founder needs to conquer their fear of sales I wanted to interview a founder who rapidly grew a new sector. 

After overcoming chronic illness, Founder of LYMA, Lucy Goff, set out to redefine the wellness landscape and share her learnings. Since launching in 2017, LYMA has been at the forefront of science-driven wellness & health optimisation securing listings with Harrods & Harvey Nichols with its truly transformational & effective supplements. 

Keep listening to hear Lucy’s advice on acquiring & retaining clients & what to consider when developing a loyalty programme. 

Lucy’s advice:

  • If you want to stand out, look different
  • Surprise people
  • Remember everything is aiming towards a sale
  • Plan your PR stories in advance of the launch; that way you reduce any risk
  • The product will stand on its own; but the brand storytelling is what will set you apart
  • Think about how your brand will resonate with customers and stand out in the marketplace
  • Listen to your customers and engage with them; their feedback will be crucial 
  • Customers won’t always want what you want to give them
  • Any loyalty scheme should be designed around the product you are selling
  • A loyalty scheme should also repay the length of time your customers have stayed with you
  • On a personal level, eliminate fear and don’t listen to your subconscious!


FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at [email protected] or DM us on instagram @fallowfieldmason. 

FF&M recommends: 

  • LastPass the password-keeping site that syncs between devices.
  • Google Workspace is brilliant for small businesses
  • Buzzsprout podcast 'how to' & hosting directory
  • Canva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence

Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

Support the show

...more
View all episodesView all episodes
Download on the App Store

How To Start Up by FF&MBy Juliet Fallowfield

  • 5
  • 5
  • 5
  • 5
  • 5

5

8 ratings


More shows like How To Start Up by FF&M

View all
Desert Island Discs by BBC Radio 4

Desert Island Discs

2,073 Listeners

The Chris Moyles Show on Radio X Podcast by Radio X

The Chris Moyles Show on Radio X Podcast

162 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,410 Listeners

Table Manners with Jessie and Lennie Ware by Jessie Ware

Table Manners with Jessie and Lennie Ware

1,628 Listeners

How To Fail With Elizabeth Day by Elizabeth Day and Sony Music Entertainment

How To Fail With Elizabeth Day

1,260 Listeners

On Purpose with Jay Shetty by iHeartPodcasts

On Purpose with Jay Shetty

27,963 Listeners

My Therapist Ghosted Me by Global

My Therapist Ghosted Me

811 Listeners

Working Hard with Grace Beverley by Grace Beverley

Working Hard with Grace Beverley

206 Listeners

Dish by Cold Glass Productions

Dish

716 Listeners

NearlyParents by JamPot Productions

NearlyParents

217 Listeners

The Therapy Crouch by Tall or Nothing

The Therapy Crouch

225 Listeners

Ladies Who Launch by Rochelle Humes

Ladies Who Launch

50 Listeners

Aspire with Emma Grede by Emma Grede | Audacy

Aspire with Emma Grede

594 Listeners

Dig It with Jo Whiley and Zoe Ball by Persephonica

Dig It with Jo Whiley and Zoe Ball

263 Listeners

Hotels with History by Perowne International

Hotels with History

6 Listeners