What research problems can analytics help you to solve? How can you avoid biasing quantitative data? And, is there any reason to return to moderated in-person testing when COVID-19 is over? Luke Hay shares with us his perspectives on those questions.

 

Luke is the User Research Director at Fresh Egg, in Brighton (UK). He also consults privately. As someone with a keen appreciation for analytics in UX research, Luke provides highly regarded training on the subject. He’s even written a book about it, “Researching UX: Analytics”, that was published in 2017. Luke’s mission is to help UXers to make a significant and measurable impact through their work.

 

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Check Luke out here:

 

Website: http://www.lukehay.co.uk/

Twitter: https://twitter.com/hayluke

LinkedIn: https://www.linkedin.com/in/hayluke/

Medium: https://medium.com/@hayluke

 

Researching UX: Analytics

 

Learn more at: http://www.lukehay.co.uk/the-book/

 

Available for purchase from:

 

 

Related organisations:

 

 

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Host: Brendan Jarvis

https://www.linkedin.com/in/brendanjarvis/