Luke Maher, a Tufts grad, discusses the inception and impact of Puma's Project 3, aimed at supporting sub-elite runners.

He shares insights on the marketing strategy behind the project, the community engagement it fostered, and the personal stories of athletes involved.

Luke reflects on his transition from coaching to a corporate role at Puma, the lessons learned from his coaching experience, and the importance of understanding athletes as individuals.

Luke's coaching journey started at Amherst College where took over as Interim Head Coach then moved to Conn College to be the Head Men's XC Coach.

He also emphasizes the significance of racing in the running culture and shares advice for aspiring athletes looking to join Project 3.

If you're running New York in 2025, reach out to Luke to be considered.

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