Lulu Cheng Meservey is the founder of Rostra, advocate of going direct, and writer of Flack.

In this week’s conversation, Yascha Mounk and Lulu Meservey explore why the traditional communications playbook is no longer effective, why so many politicians come across badly on TV, and how to be a great leader.

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Podcast production by Mickey Freeland and Leonora Barclay.

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