This week on the Boxoffice podcast, presented by Lumma and HeyLED, co-hosts Rebecca Pahle and Chad Kennerk review the latest industry news and preview the opening weekend of Universal Pictures’ How to Train Your Dragon. In the feature segment, Daniel Loria speaks to Rolando Rodriguez about Lumma’s premium immersive seating concepts, Magnify 8 and 4D E-Motion.

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What to Listen For

00:00 Intro

00:23 Overview of Today’s Episode – Featuring Rolando Rodriguez and LUMMA

01:01 Box Office Report: Lilo and Stitch and Ballerina Performance

02:48 Review: Ballerina and Audience Reaction

03:30 Upcoming Release Preview: How to Train Your Dragon Live-Action

04:10 Forecast and Franchise Future for How to Train Your Dragon

04:55 Release Date Changes – Ready or Not 2, Animal Friends, Legend of Zelda

06:00 Anticipation for Fantastic Four: First Steps and Fandango Ticket Sales

07:00 Industry News: Warner Bros. and Discovery Split, HBO Max Name Change

07:30 Executive News: New Hires at Regal and D-Box

09:00 Intro to LUMMA and Magnify 8 Overview

10:00 Rolando Rodriguez on Joining LUMMA and the Company’s Background

11:30 4D E-Motion Product History and Reliability

13:00 Differentiating 4D E-Motion from Other Cinema Upgrades

14:20 Introducing Magnify 8: Concept and Features

15:50 Benefits of Magnify 8 – Cost, Compatibility, and Immersion

17:10 Seat Integration Flexibility and Customization Options

18:45 ROI Discussion – Comparing 4D E-Motion vs Magnify 8

20:00 Minimal Downtime and Installation Ease

21:40 Covers as a Seat Refurbishment Strategy

22:30 Marketing Immersive Formats – “Feel the Difference”

24:10 Aligning with Filmmaker Intent and Studio Feedback

25:40 Technical Sync with Films and Studio Approvals

27:10 Content Availability – Over 70 Films Supported

28:00 Global Adoption – LUMMA Presence in 15+ Countries

29:00 Catering to All Demographics with Multiple Formats

30:10 U.S. Market Entry and Early Reception

31:00 CineEurope 2025 Presence and Booth Information