In the last few years we’ve seen Bitcoin go to the moon, and then come back down to Earth. That said, it is still up over 340% over the last 5 years and has climbed around 60-70% year to date, so it’s not all doom and gloom.

When you think about the Malaysian crypto market, or at least the regulated side of it, it’s hard to miss one key name - Luno - a regulated digital asset exchange that allows users to trade digital assets, like bitcoin. July marked Luno’s 10th year in business.

10 years ago, Luno was known as BitX and started its journey in South Africa. 4 years later, in 2017, the Luno brand was born, 2 years later you entered Europe, and in April 2022 hit a milestone of 10 million customers globally. In 2023 the number is now over 12 million. In the midst of all that, Luno was acquired by Digital Currency Group in 2020, while a key moment for the company, DCG hasn’t had the smoothest of paths since.

Today we explore Luno’s 10 year journey and what lies ahead with James Lanigan, CEO of Luno.

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