Luxe Insider with Anita Khatri

Luxury pens are often an overlooked category in the luxury space. But writing instruments are ubiquitous and always will be, even with the shift to digital. In this episode, we unpack this space, and hear from two people: Kunal Gupta, a luxury pen collector and founder of the Fountain Pens Connoisseur Club, as well as Nikhil Ranjan, the Managing Director of William Penn, a multi-brand retail store of luxury pens. We hope you enjoy this episode! 

NFTs were the trending buzzword of 2021, and we see this continuing into 2022. Luxury brands and artists have also been quick to issue their NFTs through collaborations and new innovation. But what exactly are brands doing in this space? And what’s the value of building their NFTs? Come explore in this week’s episode of Luxe Insider! 

On this week's episode of Luxe Insider, it's all about bespoke luxury experiences! With Valentine's Day round the corner, we have curated our selection of the most exclusive luxury staycations, dining experiences, and more in India (and a few overseas). But before that, Anita adds a few luxury experiences that are on her bucket list for 2022, and after hearing about them, they might be on yours too!

Write to us at [email protected] to tell us what you thought about this episode or if there's any specific luxury category you'd like us to cover on the podcast. We hope you enjoy the episode! 

In this week’s episode of Luxe Insider, we have with us renowned celebrity stylist, Eshaa Amiin. Eshaa’s consultancy – The Style Elevator – has expertise in styling for luxury weddings and Bollywood A-listers. She also runs her own label: The Eshaa Amiin label. We learn more about her journey, how a stylist’s work intersects with luxury brands, and more. We hope you enjoy the episode. 

Roger Federer and Rolex. Longines and Aishwarya Rai Bachchan. George Clooney and Omega. These celebrities have become synonymous with the brands they represent, but what makes these celebrity associations so iconic and long lasting? Anita answers this question in our next episode of Luxe Insider. She shares a few considerations for brands looking to associate with a celebrity as their ambassador, how celebrity brand associations have changed over the years, and the latest trends we’re seeing in this space. 

We hope you enjoy this episode! 

Find Anita:

• On Instagram here

Through Luxe Insider, we’ve discussed luxury watches, chocolates, weddings, and more! This week, it’s all about the luxury auto industry. We’ve been curious about this space, so to learn more, we spoke with Adil Jal Darukhanawala, one of the most well-known names in the Indian automotive industry. Adil has been the founding editor of numerous automotive publications in India such as Car & Bike International, Overdrive, Car India, among others.

In this episode, we speak to Adil about what defines a luxury car, luxury dos and don'ts of luxury car buying, recommended luxury cars for India, and more! 

Find Anita:

• On Instagram here

This week on Luxe Insider, we have with us Olivier Bernheim, the President of luxury Swiss watch brand, Raymond Weil. Olivier has been with Raymond Weil since 1982. His dynamism and visionary entrepreneurial spirit has contributed to Raymond Weil’s impact on the watchmaking world. In this episode, Anita speaks to Olivier about Raymond Weil’s journey, how the brand has stayed independent, and grown over the years. 

We’re beginning the new year on a sweeter note – this episode is all about the world of chocolates. How do you identify a luxury chocolate? What is a luxury chocolate? And what are the trends among homegrown luxury chocolate brands? Anita discusses it all in this next episode, along with insights from Mr. Marc Wirth, Managing Director, Sprüngli Middle East, a luxury chocolate brand, on what has made this brand a pioneer among premium chocolates. 

In the final episode of this year, we have for you a recap of what 2021 looked like for the luxury world. The biggest brand collaborations to the hottest trends – we cover it all in this episode. We hope you enjoy it!  

Until a few years ago, brands resisted reaching out to social media influencers for their marketing and outreach efforts. Today, over 60% of luxury brands are actively using influencer marketing to promote their brand. To understand this shift, we have with us Mitali Sagar of the renowned House of Misu. House of Misu has paved the way for luxury influencer marketing in India, having worked with brands such as Gucci, Christian Louboutin, Louis Vuitton, among others.