M Path

Ever found yourself wondering how to distil your brand's essence into a few powerful words? That's exactly what we're unwrapping in this episode, diving deep into the art of creating compelling, memorable taglines that not only define who you are and what you offer, but also evoke emotion and differentiate  your brand.

Whether you're running a membership community, a signature course, or simply want to communicate your brand essence, a compelling tagline can be the game-changer in cutting through the noise. I reveal my five tips on how to strike a balance between emotionally charged copy and cold, cliched words, ensuring your tagline stands out in a crowd. Courageous content that conveys the essence of your brand.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Picture this: I'm out shoe shopping. Not exactly where you'd expect a business breakthrough, right?

But it was in that moment I landed a major contract. The secret? My key messages. This anecdote brings us to the heart of this episode, the power of key messages.

In this episode, we explore the process of creating authentic key messages that resonate with who you are at your core. I'm sharing my tried and tested strategies to create, refine and test these messages for maximum impact. But remember, it's not just about ticking boxes; it's about creating an authentic emotional connection.

In this episode I’ll be sharing what key messages are, how to create them, my simple MESSAGE formula and why it’s all about the GAFF.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Ever felt like your business is losing its soul? Like you're constantly putting on a show, instead of showing up as your authentic self? In this episode of M Path, I peel back the layers to uncover the essence and importance of vision and values in business. 

We explore how our values should be seen more than they're heard and how they should serve as our beacon and our signature essence. We'll delve into why creating a business that embodies your lifestyle and passions is essential rather than trying to fit into what you think your audience might desire. You'll discover how what gets under our skin can often reveal what we truly care about.

Whether you’re a business tycoon or just embarking on your entrepreneurial journey, this episode will provide you with a new perspective on vision, values and authenticity in business.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

For many years, I felt isolated on my creative journey, struggling to connect with people who truly understood my passions and ambitions. That all changed when I discovered the power of the coterie, a close-knit group of independent spirits united by common ideals. They say that it takes a village to raise a child, well it’s not too dissimilar with a creative business either. The people around you make all of the difference and that support can be your superpower. 

In this episode, I want to share the transformative power of these amazing communities. We explore the importance of surrounding ourselves with understanding, supportive individuals who not only share our vision but bring their unique strengths and experiences to the table. We also delve into how coteries span across different industries, personally as well as professionally, emphasising the importance of connection for creative entrepreneurs.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Are you ready to unearth the magic of authenticity in your marketing?

In this episode, we look at how the digital world has transformed the way we connect with audiences, shifting from an old-school, dictatorial approach to an authentic, people-focused one. 

I explore the problems with crafting a persona that isn't true to who you are, whilst embracing your imperfections for a more relatable marketing strategy that connects you to your customer.

You will discover the importance of understanding your audience and creating content that resonates with them, as well as cultivating relationships and providing value.

This is an episode full of insights and inspiration on how to stay true to yourself in marketing and in day-to-day life.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

What does it mean to change from head-oriented marketing to heart marketing? How can authenticity, integrity and identity connect us to our audience in a more authentic and meaningful way?

Join me, Jess Collins, in our first M Path episode as I share my personal journey and experiences that led me to embrace the path of heart marketing.

We discuss the importance of intuition, intention, creation, expression and empowerment in creating marketing that resonates from the heart.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Welcome to M Path, the podcast for meaningful marketing for soulful creatives. We are all taught to follow the same route, one of high growth and fast pace. But what if you wanted to take a different path? Or as we call it in my membership community, The Empress Practice.

I have all the badges of societal success, I followed the masses - the blueprint for societal success, but when you strip it all back, it was ego – working from the head space. I decided to do things differently – mindfully, authentically, ethically, intentionally. This is the essence of what I have named heart marketing.

I’m Jess Collins, The Feral Writer and Soulful Marketer. I’m an advocate for authentic entrepreneurs, soulful businesses, slow coaches and sensitive creatives. It is my mission to champion meaningful marketing, courageous content, selling with authenticity and soulful storytelling.

Every Thursday, I’ll be discussing, disrupting and challenging the world of marketing and creating space for the empaths among us. Join me in our quiet corner each week, pour a hot drink and give yourself and your business this time. Join my coterie of creativity and set your intention.

I’ll see you inside.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.