M Path

Do you know the power a name wields?

This episode of M Path is an exquisite blend of wisdom, tips and insights for entrepreneurs stuck in the maze of naming their business. I share my expertise in choosing the right name that reflects your brand's personality, meaning, and promise to your customers.

Remember, the name is not just a name; it's your first step towards creating a memorable brand identity.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Get ready to take your Instagram bio from bland to grand! In this episode, I spill the beans on six essential strategies to make your bio survive and thrive. Prepare to learn how to effectively communicate your core message and brand essence, making your audience feel something beyond a simple listing of services.

This episode also challenges you to scrutinize your existing Instagram bio. Does it echo your broader business goals? Can it be more customer-focused? I'm offering tips on aligning your bio with your business roadmap and optimising your messaging.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Having been on the receiving end of plagiarism more times than I care to recall, I've got a bone to pick with the copycats in the entrepreneurial world.

In this episode, I unpack the adverse effects of copying on credibility and how it can quash authentic leadership. I'll tell you about instances where my work was blatantly imitated and how it threatened the distinct identity of my business. But it’s not all doom and gloom. I'll also explore the merits of collaboration over copying and how to gracefully handle accusations of copying without resorting to defensiveness.

Authentic leadership is about carving your path rather than tracing someone else’s.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

I invite you all into my lounge transformation journey. Discover how every design choice parallels running a business, from colours to furniture placement.

In this episode, I share lessons on taking your time, breaking down mammoth tasks into digestible chunks, and maintaining authenticity throughout. I'll unravel why telling your unique story should precede style and how it's okay, even necessary, to stumble and learn on this voyage.

It's completely acceptable to mix and match elements - Metallica with McFly or Scandinavian with opulence - in both the living room and your business venture. I'll guide you on creating a personal and reflective space showcasing your essence, whether your home or your own business.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Ah, that time of year again – Black Friday. This episode is all about maintaining your sanity and approaching the promotion commotion with strategy. As a marketer who has survived and coached many creative entrepreneurs through the roller coaster of Black Friday sales, I share the history of this crazy shopping frenzy, why it's a battlefield for small businesses and, most importantly, what you can do about it.

The competitive nature of Black Friday can be detrimental, but fear not, I've got your back! In this episode, I share my 5 survival strategies that will help keep your business afloat without sacrificing your sanity or resorting to damaging discounting tactics.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Blogging is a brilliant way to attract people to your business. It can help those customers on your website to dig a little deeper into your brand and your expertise and give those who have never heard of you the opportunity to find you. 

In this episode of M Path, I share some practical tips and strategies that can help you gain visibility, establish yourself as an expert, and build loyalty among your audience through blogging.

Whether you are new to blogging or have been doing it for a while, I'll guide you in creating a successful blog. This includes crafting a clear strategy, producing relevant content, and using keywords effectively.

We will delve into the concept of meaningful marketing for creatives, emphasising the benefits of having a definitive blogging strategy. I'll also touch on the world of SEO, from using keywords and link-building to optimising visibility, to joining online communities to boost your blog's engagement. All done with authenticity and integrity and most importantly, consistency as that is the key when it comes to your blog.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Pause with me for a much-needed journey of self-discovery and soul success, which I've fondly termed the "August of Unravel". In this episode of M Path, we step back from the frantic pace of life and productivity and instead focus on understanding ourselves and our true purpose.

This episode is a treasure trove of self-reflection and enlightenment, allowing you to reconnect with your dream business and, more importantly, with yourself. You'll discover the profound power of creating intentional space and how, by unlocking the unique signature that sets you apart, you can explore your shadow and soul sides.

Think of this episode as a moment to release and to be more in tune with yourself and your unique path in the world. As we surrender and remove our attachments, we open ourselves to a world of new potential and soul success.

So, join me as together we embrace your authentic self and embark on a journey of self-discovery.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Seemingly mundane activities like swimming, running or dog-walking can unlock a universe of creativity within you. In this episode of M Path, I wanted to share my creative experience, revealing how I coax my imagination into the spotlight.

My inspiration is often found in the most unexpected corners, whether immersed in the ocean or sweating it out in the sauna. These aren't simply pastimes but sacred moments where inspiration comes alive. Running, journaling, dog-walking, or even astrology can serve as channels to tap into your inner wisdom. Each activity can become a wellspring of ideas, a way to be present, absorb the world around you, and unleash the creative energy that lies within you intrinsically.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

For nearly a decade, the pages of my journal have been privy to my most profound thoughts and emotions. This episode of M Path is an invitation into my world, where I share the immense power of journaling as a tool for self-reflection, emotional regulation and evoking creativity.

Depending on whether you choose freestyle writing or a prompt, journaling could be your gateway to that realm of possibilities. It's your safe space, a sanctuary where you can express yourself without fear or judgement. We will also explore how journaling can help you reconnect with your inner self, navigate life's highs and lows, and discover your true desires.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Get ready to unlock the magic of a membership community and craft an experience that resonates with your audience.

Your journey starts with identifying the reason for your membership, its objectives, and the potential benefits for your members.

In this episode, we'll explore strategies to design a unique membership format, free from the cliches and cookie cutter existing models. We will also explore the fascinating world of membership marketing, where authenticity, sincerity and emotional connection are the order of the day. I'll also share my personal experience in creating my membership, Empress, giving you a first-hand account of what it's like to build a membership community and the lessons I've learned along the way.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.