M Path

Continuing on from our previous episode, I share the next 5 strategic ways you can attract new customers. We explore the world of advertising, from the significance of investing in quality adverts that make an impact, to the importance of giving your adverts a clear job description.

I also talk candidly about potential pitfalls and benefits of advertising on various platforms including Google, Facebook, Instagram, print media and even podcasts.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

MPath is produced and managed by Urban Podcasts.

Discover a world of business growth as I unlock 5 strategic ways to attract new customers. In this episode, I venture into the realm of content marketing, emphasising its cost-effectiveness, evolution and the significance of tuning it to your business needs.

Together, we explore the power clash of video and blogging while uncovering the art of relationship building within your industry. I also share the importance of crafting a compelling freebie and how you can authentically reach out to potential customers.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

MPath is produced and managed by Urban Podcasts.

When I first became a mother, I felt as though I was walking a high wire, juggling my creative business in one hand and my new role as a mother in the other. So, in this episode, I'm offering a candid look at my own journey, shedding light on how motherhood encouraged me to reevaluate my business and ultimately, reconnect with my creativity.

We'll navigate together through the myth of perfect balance and share strategies for carving out mental space to tap into our creative energy.

In the chaos of running a business and raising children, it's crucial to have a survival guide.. Drawing from my own experiences and lessons learned, I'm sharing ten practical tips that have helped me juggle this dual role, from remembering the story of Mr. Rose and making time for the children to embracing flexibility, adaptability, self-care and compassion.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Mastering the art of passive income is a game-changer for creative entrepreneurs. It allows a way to grow sustainably and have the freedom to create a life that isn’t limited by the amount of hours you have in a day.

Through my journey from blending active and passive income streams to offering diverse products and courses, I've found a rhythm that creates the harmony between passion and profit. With the right balance of fully passive and part passive income streams, you too have the potential to unlock a revenue flow that works in sync with your creative endeavours.

The building blocks of passive income are all about planning and understanding your customer base. So, in this episode, I offer my tips on how you too can carve your path, plan ahead, research and find freedom with passive income.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

What if the universe was your secret ally, waiting to co-create your reality? What if you could harness the power of your feelings and intentions to manifest your dreams?

In this episode of M Path, we journey through the magic of manifestation, a tool that has transformed my life and business over the past 20 years. I reveal how I've used manifestation to attract the right people to my community, the clients I love working with and even manifesting my own creative coterie, such as attracting my brand photographer and designer, according to the frequency that I’m emitting.

I will share with you the exact steps and tools you can use to manifest your dreams into reality. We'll explore my personal experience with manifestation, I will guide you through visualisation techniques, intention setting, affirmationsand the importance of nurturing a gratitude practice. How to use manifestation in your marketing practice, in your business and in your day-to-day life. M Path listeners can also purchase my ebook on manifestation at a special price using the code MPATH.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

How often have we seen marketing efforts that seem more focused on creating a mirage rather than genuinely connecting with the audience?

Authenticity is the cornerstone of my discussion on this episode of M Path, as we spotlight the concept of Copywriting Cazimi - an astrological term that signifies writing from the soul.

We explore how we can create copy that resonates with who you truly are, expressing your soul essence, rather than a fabricated identity. We also address the common pitfalls of projection and imitation in marketing, highlighting how such tactics may attract but not necessarily engage your audience. Ultimately, this episode is about expressing rather than impressing, coming as you are when it comes to your copy, communicating your identity and shining authentically through all that you say.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Are you genuinely engaging or just stealing the spotlight on social media? In this episode, I explore the fine line between authentic connection and 'comment cocking'.

We also navigate the path of building trust and connection in relationships, highlighting the role of content as a tool to nurture these bonds. It's not always about sales, but about creating an atmosphere for your followers to truly understand your ethos.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

It’s often a daunting task writing a marketing plan. But in this episode, I’m taking you on a 7-day journey explaining how by dedicating just 10 minutes each day, you can craft a soulful yet strategic roadmap for your business.

We’ll look at your current position, setting measurable goals and explore how you can examine the competition. By the end of the week, you'll have a clear and concise marketing plan that can help guide your business activities.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Unlock the power of authentic, courage-filled marketing that radiates from a place of truth and integrity. In this episode, I explore the seven crucial ways you can attract customers in a way that aligns seamlessly with your values, allowing you to harness your brand's uniqueness and connect courageously. 

I also look at why you should never underestimate the power of your existing customers, their potential to grow your business and how nurturing customer relationships is essential to your success.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

We’ve all heard of ChatGPT and its potential, but have you wondered if AI could replace human copywriters? Can AI capture the essence, emotion and authenticity that comes from a human heart?

In this episode, I explore the world of AI and share the results of an intriguing experiment I set pitting AI-generated copy against human-written content.

It’s worth noting, I'm not an expert on AI and this is very much an episode sharing my opinion and perspective on ChatGPT as a copywriter and soulful marketer.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.