MSPs looking to acquire other MSPs are everywhere. MSP buyers have always existed and will always exist. Having seen what works and what doesn't, I thought it would be helpful to discuss a few commonly employed buyer tactics I believe a) don't work, and b) actually may work contrary to your organization's best interests.  

Highlights: 

What are MSP buyers looking for?  

Buyer outreach tactics currently used 

Randomized outreach 

No personalization 

Commodity approach to M&A 

Advice for how to reach  

Make it personal 

Develop relationships 

Communicate, don't solicit 

Sell your yourself, not the other MSP