Quote taken from my 2007 book The Evolutionary Bases of Consumption (pp. 52-53).

Article in question: https://www.sciencedirect.com/science/article/pii/S0191886923000193

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This clip was posted earlier today (May 8, 2023) on my YouTube channel as THE SAAD TRUTH_1555: https://youtu.be/X5wsSbQ_tIU

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My forthcoming book The Saad Truth about Happiness: 8 Secrets for Leading the Good Life is now available for pre-order: https://www.amazon.com/Saad-Truth-about-Happiness-Secrets/dp/1684512603

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Dr. Gad Saad is a professor, evolutionary behavioral scientist, and author who pioneered the use of evolutionary psychology in marketing and consumer behavior. In addition to his scientific work, Dr. Saad is a leading public intellectual who often writes and speaks about idea pathogens that are destroying logic, science, reason, and common sense.

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