Mad Marketing Mums

As a busy parent running a business, there are some routines that we have ingrained in our household that just make sense. For example, that delicious Sunday roast can be remade into some pretty darn good dinners throughout the week. We all have those tried and true recipes that take that Sunday roast and turn it into a completely different and equally delicious dish.

Repurposing content is just like turning that roast into a few more quick dishes we rely on to keep our bellies full and save us a bit of time in the evening. You take one idea and show it in many different ways, and in turn, your posting calendar fills up and you are spending less time creating new content. 

In this episode, we're discussing repurposing content and why it needs to be part of your marketing process. 

This episode covers:

• What repurposing content means
• Reasons why it's crucial to repurpose content
• What types of content can you repurpose
• Easy and efficient ways to repurpose various forms of content
• Our favourite quick tips

Read the full show notes at https://www.madmarketingmums.com/episode21

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Unless you've been living under rock, you've probably heard of ChatGPT - the AI chatbot taking the world by storm for its ability to create content for social media, your website, blog, videos... you name it! ChatGPT can generate virtually anything in a matter of seconds.

In fact GPT is so valuable that Microsoft are investing 10 billion dollars into open.ai - the business behind ChatGPT - with plans to incorporate AI into their Microsoft Office Suite, Bing and other tools and platforms. 

But with great power comes great responsibility 😉 and the potential for a veritable Tsunami of digital AI-generated garbage flooding the internet!

In this episode we are joined by digital marketing expert, speaker and agency builder, Dennis Yu, to discuss the powers of AI for digital marketing and how to use ChatGPT as a tool, rather than a crutch.

Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults.

He is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads and has spent a billion dollars on Facebook ads across his agencies and agencies he advises.

Yu is known for his Dollar A Day strategy and is commonly known as the “million jobs” guy - on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.

He’s been featured on  CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. He has worked with Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos – down to local service businesses like real estate agents and dentists.

This episode covers:

• What exactly ChatGPT is and the future of AI;
• How to avoid adding to the explosion of AI-generated garbage online;
• Best practices for integrating ChatGPT into your digital marketing strategy;
• How businesses can leverage ChatGPT for their Facebook ads and/or with the Dollar A Day strategy; and
• To boost or not to boost (Facebook ads) - the answer may surprise you!
  
  

Read the full show notes and find out more about Dennis at https://www.madmarketingmums.com/episode20

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Does the thought of going live on social media fill you with a sense of impending doom? If so, listen up. Going live can boost your engagement, grow your following and get you more leads and sales but, while simple, going live is not always easy.

In this episode we are joined by Live Video Strategist, Janine Cummings from Video For Bosses, who will be sharing her wisdom and advice to show up on camera with confidence.

Janine helps female business owners master their mindset to overcome their fear of live video, confidently show up on camera and monetise their live video content.

This episode covers:

• The benefits of live video
• Janine's top tips for communicating effectively on live video
• How to extend the life of your live videos to keep leveraging that content
• The pros and cons of multi-stream video

Read the full show notes and find out more about Janine at https://www.madmarketingmums.com/episodes/episode19⁠

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Do you work in a super-niche, sensitive, or highly regulated industry? If so, you know how hard it can be to connect with new clients on social media due to restrictive community guidelines and/or the unique (and sometimes stigmatised) nature of your specialty.

While you may have established your business and grown it through word-of-mouth, you know you could help so many more clients if you could only reach them on online!

In this episode, we chat with Ontario-based Marketing Consultant, Michelle Lange, who specialises in content marketing for super-niche industries.

Michelle helps business owners in highly-regulated (and sometimes stigmatised) industries to market their business online and connect with clients seeking help with sensitive issues such as bereavement, mental health or intimacy issues.

This episode covers:

• Marketing issues experienced by those working in a super-niche industry
• The mindset shift required to succeed online when marketing your niche business
• How to talk about specialities that have stigma attached and/or users may be embarrassed to publicly engage with
• Tactics to get more eyes on your niche or highly-regulated business.

Read the full show notes and learn more about Michelle at
https://www.madmarketingmums.com/episode18 

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

As a small business owner, it can often feel like there are not enough hours in the day to juggle everything on your to-do list. 

While you understand the benefits of creating an online presence on multiple channels, you may not be sure how to do so with your busy schedule.

In this episode we are joined by Clare Wood, a numbers nerd, ex-CPA accountant, host of the Clare Wood Podcast, drinker of wine and wrangler of two boys.

Clare shares how she supercharged her business growth by adopting an omnichannel approach to her marketing - using her podcast, Instagram, and email list together to create a seamless experience for her clients.

This episode covers:

• What omnichannel marketing is
• How omnichannel marketing can save you time and energy
• How Clare has used each of her 3x main channels (her podcast, Instagram and email marketing) to explode her business growth
• How to get started creating your own omnichannel marketing plan for your business - even if you have zero budget.

Read the full show notes and learn more about Clare at
https://www.madmarketingmums.com/episode17 

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Is the clock ticking on TikTok Australia?

Clem and Kryshla chew the ‘phat’ on the current situation in the US regarding TikTok. With the Senate poised to pass a bill that enables them to restrict or ban the platform - and other technologies that pose a risk to national security - what does this mean for Australia? 

Will US policy trickle down to our sandy shores?

And are other Chinese apps such as WeChat and Weibo also on the chopping block?

According to The Guardian, Democratic senator Mark Warner stated that the proposed bill would also apply to foreign technologies from China, Russia, North Korea, Iran, Venezuela and Cuba. 

Closer to home "The Government is not currently considering a ban on TikTok," Minister for Home Affairs and Minister for Cyber Security, Clare O'Neil told 7.30 last week - ABC News.

But with 25 government departments and agencies banning the app, is it simply a matter of time before #ForYou becomes #Farewell?

 ------

We would love to hear your opinion on this hot topic.

Read the full show notes and share your thoughts in the comments section at  https://www.madmarketingmums.com/episode16 

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Today we're going back to (content marketing) basics to talk about content pillars - and why you need them to market your business on ANY platform.

This episode is step 2 of our content marketing foundations series - outlining the essential steps you need to take to market your business online. Step 1 was covered in episode 1 where we spoke about selecting and understanding your target market. 

To enlighten you on all things "pillar", we are joined by special guest, Holly Cardamone - writer, author and communications specialist from Blue 51 Communications.

Sit back, relax and have a pen and notepad handy for this value-packed session where you'll discover what content pillars are (spoiler alert: they are NOT "educate, entertain, inspire"!) and how to choose your own.

Read the full show notes and find out more about Holly at  https://www.madmarketingmums.com/episode15 

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Have you been thinking about a rebrand for your business? Today we are joined by Kelly Mevel from Jam Creatives who has some useful questions to help you identify whether you’re ready for a brand transformation. 

Kelly is a colour-loving social butterfly, Brand Designer & founder of Jam Creatives based here in Melbourne, Australia - creating standout brands for women who are ready to showcase their unique vibe.

This episode covers:

• What a brand is (and what it is not)
• Common mistakes business owners make when it comes to their brand
• 3 signs your brand is no longer serving you and it's time for a rebrand
• How defining your brand can save you time; and
• Whether rebranding should be a full team activity, or best left to a select few.

Read the full show notes and find out more about Kelly at  https://www.madmarketingmums.com/episode14 

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Bite-sized bonus session answering a question from a listener, @ampman.travels about what matters more when it comes to the performance of your Instagram Reels; Hashtags or topics?

Do you have a question for the Mad Marketing Mums,  send us an email or slide into our DMs - we would love to help you!

Mentioned in this episode was our new Instagram and TikTok mini audit service. Find out more and book your audit here

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

In this interview we spoke with the founder of the Freelance Jungle, Rebekah Lambert, about inclusivity and accessibility and how businesses need to go beyond simply adding alt-text to their images.

This interview was intended to be a podcast episode, however Clem’s sound was a dog’s breakfast!

To salvage this insightful interview, we created a new word and a new way to present this to you; introducing “blog-casting” - a hybrid blog with video snippets so you can enjoy listening to Bek's incredible insights without the sound issues.

Read/listen/watch now at https://madmarketingmums.com/episode12

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au