Mad Marketing Mums

We read The Sprout Social Index™ so you don’t have to!

What is the Index? It’s an annual report created on behalf of Sprout Social (a social media management software provider) that outlines key social media trends and data that you can use to inform your marketing strategy and business decisions. 

The 2023 report is a compilation of survey responses from 1800 consumers and 900 marketers to determine how consumers feel and where marketers can make the most impact on social media.

In this episode we summarise the key takeaways and what they mean for your small business marketing.

This episode covers:

• How the pandemic changed the way we socialise, research, browse and shop;
• Why consumers follow brands online (and what type of content they want to see);
• What makes a brand memorable and how you can improve your customer experience online;
• What consumers really think of AI; plus
• Other ways you can utilise social media - not only as a communication channel

Read the full shownotes and access links and resources mentioned in this episode at https://www.madmarketingmums.com/episode41

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

With the rise of Meta platforms like Instagram and Facebook, scammers are becoming increasingly sophisticated. Recently Clem received a scam message that looked incredibly legitimate and we spent almost an hour discussing whether or not the message was real. 

Likewise, Kryshla received an email with a prompt to finish updating her password - which she nearly clicked on before double checking its legitimacy.

This may have happened to you too?

If so, you're not alone. According to the latest Targeting Scams report, Australians lost a staggering $3.1 billion to scams in 2022. That's an 80% increase compared to the previous year. 

And it's not just individuals; businesses are being heavily targeted too. In 2021, Australian businesses lost $227 million to just one type of scam—payment redirection scams—which is a 77% increase compared to 2020.

So, in this episode, we're going to delve into how you can spot these scammers and share some tips on keeping your accounts safe from hackers.

This episode covers:

• What scammers are doing
• How to spot a fake 
• What to do if you think you've received a fake DM or email
• How to verify the legitimacy of a Meta email
• How to avoid scammers

Visit the shownotes for this episode for examples of common scams we've seen and step-by-step instructions to check whether an email from Meta is legit or not.

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Do you ever feel like getting people to click on your well-crafted call-to-action or watch the Reel you spend hours creating is as tough as getting your toddler to eat their veggies? If so, this episode is tailor-made for you! 

Today we’re diving into the 7 unexpected similarities between marketing your business and parenting a toddler.

From constantly repeating yourself to managing temper tantrums, this tongue-in-cheek episode is sure to tickle your parental funny bone.

This episode covers:

• The benefits of repetition and consistency in your marketing
• How to create simplicity in your messaging and build credibility with your audience; and
• How to prevent and manage pushback

Links and resources:

• We mentioned episode 1 when we spoke about speaking to your customer in their own language.  Listen here and get your free Ideal Customer Avatar Worksheet here
• Also mentioned was episode 15 with Holly Cardamone 

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

PLEASE NOTE:  We had a number of technical issues with this recording and it is a little jumbled in parts. Ella does share a lot of great tips so it's worth a listen.

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LinkedIn - you either love it or hate it, it seems. Regardless of personal preference, there’s no denying the potential this powerhouse platform has to offer small businesses.

According to the annual Digital Trust Report by Business Insider Intelligence, LinkedIn was the most trusted social media platform for 5 years running, up until 2022 when Pinterest took the top spot (we all can figure out why. Where were we? At home, not networking). 

The report states that people feel LinkedIn is the place that shows the least amount of fake news and spammy content, it’s the platform where we feel the safest to share, post and comment, and where we feel our personal data is most secure.

LinkedIn is now 20 years old - which is no mean feat in terms of social media staying power and, while you might think LinkedIn is the Boomer Dad of social platforms, it’s safe to say you could be missing out on creating genuine connections with potential clients if you’re not considering it in your social media mix.

So if you’ve been wondering if LinkedIn is the right platform for your service-based business, stick around. 

Joining us today to explore this platform’s possibilities and pitfalls is personal branding coach, social media trainer, and LinkedIn expert, Ella Orr from @muchmoresocial. And you really want to stick around, because has an exclusive offer for anyone who listens through the interview. You just have to catch the secret password.

About Ella

Ella Orr is a personal branding coach and social media trainer based in the UK. She runs her own business, Much More Social, working with business owners and individuals from corporate on how to become known, remembered and preferred by their ideal clients.

Before retraining in social media marketing in 2017, Ella was a teacher for many years.

She admits she knew pretty much nothing about social media for business back then but she gradually developed her marketing knowledge and understanding of what is required to grow a business. She believes this now helps her to understand her clients' social media challenges.

She has also transitioned to helping them build their personal brand so they can become known and seen online. Her experiences and learnings from her previous teaching career have given her a wealth of transferable skills which she uses in her work with her clients now.

Ella runs individual and group training as well as consultancy on personal branding, social media strategy and content creation. She delivers masterclasses to memberships and is a speaker, both in person and virtually, at events and has been a guest on podcasts and live stream interviews.

LinkedIn is her go-to platform but she is active on other main social media spaces including Instagram and Threads as well as TikTok where she first came across the Mad Marketing Mums podcast.

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

This one’s for the ladies… As a small business owner you know that growing a business goes beyond creating funnels, creating content, or running ads. It's also about consistently showing up to your desk with energy, a clear mind, and focused thinking. Yet, as a woman, your cycle can put your productivity through the ringer! 

Your health and brain are your greatest assets and can deliver the best ROI for your business. Understanding how your biological and energy cycle works can lead to enhanced productivity and efficiency.

However many entrepreneurs overlook their health and mental clarity while pursuing business growth. 

This is where our guest, Tanessa Shears, comes in. Tanessa is a Kinesiologist, Certified Sleep Science Coach, and health consultant who helps entrepreneurs double their energy and focus so they can make more money in their business with her 12 Becoming Limitless Protocols. 

She works closely with business owners to eliminate brain fog and wake up well rested so they can get more done in less time, maintain consistent, stable energy throughout the day and feel better than they have in years. Tanessa is also the host of The Becoming Limitless Podcast, sharing her expertise on optimizing health and focus for business success.

This episode covers:

• Scheduling work according to your menstrual cycle;
• How understanding your biological cycle can enhance productivity;
• What happens if you don't have a menstrual cycle? Can you still biohack your productivity?;
• How men can benefit from understanding women's cycles; and 
• How ChatGPT can help you with meal planning!

Read the full shownotes and get Tanessa's free guide at https://www.madmarketingmums.com/episode37

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

If you've been hanging with us for a bit, you'd know we always harp on having a game plan before diving headfirst into the content sea for your business. 

But there comes a time where you have to start thinking about the tools that you want to use to implement that killer strategy that you've been working so hard on. That's another hurdle so many small business owning parents face. 

How do you decide which too to use to streamline your content creation and posting? How are you going to do this while also making sure that the kiddies are fed, showered and snuggled up in bed? Most of us would rather have a sip of yesterday’s stale coffee than spend hours creating scripts, designing posts and editing video on repeat.

This step in your marketing journey can be fun and creative, but it can also be draining and monotonous.

It’s also where AI can play a huge role and do much of the heavy lifting for you. Here to talk about AI and the tools that you as a business owner parent probably can't live without is AI expert, and TikTok legend, Austin Armstrong.

This episode covers:

• AI's buzz: How's it really changing our day-to-day?
• So. Many. AI. Tools. Where the heck to start?
• Are there spots in content marketing where AI just can’t kick out humans?
• Where’s AI heading in the future.

About Austin Armstrong

Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. 

Austin has posted over 2500 videos on TikTok, tripling his own business's revenue and thousands more across his clients' accounts. Austin has leveraged his success on TikTok to gain millions of followers across every social media platform. He loves sharing the strategies that have worked for him to empower you.

Read the full shownotes and find out more about Austin at https://www.madmarketingmums.com/episode36

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

School holidays are upon us and the silly season is fast approaching! Yup. Already! 

You know what that means. That time of year when we don’t know which way is up, and on top of business and daily life, there’s parties, presents and tempers to handle before the after-Christmas lull.

As the hustle and bustle ramps up before holiday breaks or big events, let's make sure your marketing is one less hat you have to wear. This way, you can catch a breather and focus on the other million things on your plate without a hitch.

Today we’re talking about creating a content stockpile - for those days when you just can’t (or don’t want to) think of creating something to share but still want to show up.

This episode covers:

• What is a content stockpile;
• What to include in your content stockpile;
• Ways to create your own content stockpile.

Read the full shownotes at https://www.madmarketingmums.com/episode35

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Marketing is a non negotiable in your business at the best of times however, when times are tough, it is often the first thing to get slashed from business budgets.

As we record this episode, there's a lot of talk in the media and on socials about the economy - including cost of living pressures, inflation, and interest rate hikes that are putting pressure on families and businesses alike.

It's hard to avoid the doom and gloom right now.

If you’re feeling the pinch in your business, you may feel tempted to wrap yourself in a blanket and hide yourself away from the world.

However, as our special guest, Fiona Johnston from Peach Business Management, explains, it's time to lean into your marketing now, more than ever. 

This episode covers:

• Why it's short-sighted to reduce marketing spend when times are tough;
• How your business strategy (and business model) impact marketing decisions;
• Revenue streams - is it better to diversify or double down?;
• Business silver linings to come out of a troubled economy.

Find out more about Fi and read the full shownotes at https://www.madmarketingmums.com/episode34

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

You know the importance of SEO - Search Engine Optimisation - for your small business, but how much time and attention have you been giving it?

In this episode we are joined by website and SEO expert, Karlie Plowman (AKA Techno Bird)  to discuss what SEO looks like in 2023 - moving into 2024 - what you need to focus on.

This episode covers:

• Common SEO mistakes you may be making (and how to fix them)
• How SEO has changed in recent years
• How AI is stirring the SEO pot
• The 'must-have' SEO elements you need
• One thing you can do today to improve your SEO in minutes!

Whether you're a seasoned SEO enthusiast looking for the latest strategies or a small business owner ready to take your first practical steps, this episode is for you.

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Read the full shownotes, learn more about Karlie and her incredible SEO Planner at https://www.madmarketingmums.com/episode32

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Is there a way to create a successful business and never feel like the worst parent in the world ever again? Yes, there is!

Most parents don’t want to build a global empire or make a gazillion dollars a year. They just want to earn a decent income and have time to read their kids a bedtime story without having a meltdown in the process.

Yes, we know running a business can be rewarding. However, it can also seep into every life crack, eat up your energy and leave you exhausted, stressed and snapping at your small humans.

But there is another way.

Joining us on this episode to talk about growing a business, without guilt, is none other than award-winning digital marketing coach and business mentor Kate Toon. 

This episode covers:

• The pathway to a profitable business when you’re a parent
• How your parenting style can fit into your business
• What is parenting guilt and how it can impact your growth
• How to get the most value out of your time

Read the full episode show notes and grab tickets to the Digital Marketing Collective Conference at https/www.madmarketingmums.com//episode33

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au