Mad Marketing Mums

How can you stay up-to-date with the ever-changing world that is marketing and social media? In this bite-sized episode we're sharing our favourite "must read" newsletters that will actually make you look forward to opening your inbox!

Packed with tips, tools, psychological insights, plus a good ol' dose of social media gossip, these emails are your go-to reads for all things marketing and social media.

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Today's episode takes us on a bit of a detour from our usual guests who are within the  marketing and business world.

We're thrilled to welcome Chace Barber from Edison Motors to the show. If you’ve been following the Mad Marketing Mums or Clem, this name might ring a bell. Clem has mentioned how Chace and Edison Motors are prime examples of what to do on social media a few times on the podcast and on TikTok.

Chace is at the helm of Edison Motors, an innovative company that's not only pioneering in the electric haulage vehicle sector but also mastering the art of social media in an industry often overlooked for its excitement factor. But, Edison Motors is making waves online, showing us all that no industry is too "boring" for social media stardom.

In today's chat, we'll explore how a simple TikTok video can ignite a business idea, the impact of social media on business decisions, and the strategic balance between online engagement and real-life demands. Chace will share insights on the importance of authenticity, educational content, and the power of transparency in crafting a social media presence that resonates.

So, whether you're a parent balancing the demands of family and entrepreneurship, or simply curious about the intersection of innovation and social media, this conversation is for you. Join us as we step into a different sphere of the business world, learning from a guest who's breaking the mould and electrifying their industry, one post at a time.

Read the full shownotes at https://madmarketingmums.com/episode50

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Have you ever thought about starting a podcast? Perhaps you've been put off by the tech or worrying about the sound of your own voice.

In this episode, we delve into the world of podcasting and discuss why it is such a useful marketing tool to grow your small businesses - by providing a platform to showcase expertise, connect with a broader audience, and establish meaningful relationships with potential clients (without the need to email them!).

Joining us for this chat is Laura McRae from Podcast Support Services, a Podcast Manager who helps small business owners with "all the things" - from ideation to editing to guest management.

Covered in this episode:

• How a podcast can support your business? And is it just for service-based businesses?
• The first thing you should do when considering podcasting
• Laura's tech stack and what you need to get started
• Podcasting "must dos" and don'ts
• Ideas to monetise your podcast; plus
• Why Laura doesn't believe in reading out your guest bio!

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To read the full show notes for this episode and access Laura's free training, visit the Mad Marketing Mums website.

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

"Hello. Welcome. We all know why you're here."
 
Now if you've heard these words and immediately know who we are talking about, then we know which side of TikTok you're on.  

On this snack box episode of the Mad Marketing Mum's podcast we're going to check out the TikTok phenomenon that is ReesaTeesa. 

ReesaTeesa started a series on TikTok that she's called "Who the F*** Did I Marry?" It's catapulted her from a few thousand followers to over a million in a matter of days. 

You read that right. In a matter of days she's surpassed 1 million followers.

Three weeks after her first post of the series she has over 3 million followers, and endorsements from Delta AIrlines, Hilton Hotels and has also received a new car from BMW. 

Her content is ticking all of the boxes on the TikTok trends report that we highlighted in episode 46. 

We don't believe ReesaTeesa has read the report (probably doesn't know it even exists), but her series just perfectly aligns with the trends that TikTok is predicting are going to really take off in 2024. 

So we thought that today for our Snackbox recording that we would  walk through how she's understood the assignment when it comes to TikTok and what TikTok is looking for in 2024.

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Welcome to the first episode of our new Marketing Snack Box - a series of short episodes where we'll discussing hot topics and giving you quick tips and ideas that don’t necessarily warrant a full podcast episode but are worth chatting about anyway.

Today's bite-sized insights are regarding two new features that Instagram is testing (or believed to be testing) - notably, Instagram implementing a 5-hashtag limit for posts and the introduction of carousel-style posts in the Instagram Reels feed.

Referenced in this episode are 2 articles from Social Media Today:

• Instagram's Testing New Limits on How Many Hashtags You Can Add To Posts
• Instagram's Testing Carousel Posts Within The Reels Stream

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Did you enjoy this episode?
Let us know if you enjoyed this new episode format and if you want more bite-size insights. We would also be eternally grateful if you would take a minute to leave us a rating and review. This will help the podcast reach more time-pressured parents in business.

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

TikTok has come a long way since its heyday as the dancing app favoured by teens. In this episode we explore how TikTok has evolved since it burst onto the social media scene, new features you need to know about, and recommendations for leveraging TikTok for your business marketing in 2024.

This episode covers:

• What TikTok was like in the early days (circa 2019);
• New features and major changes to the TikTok landscape - including Universal Music pulling their catalogue and landscape orientation videos(!);
• The TikTok What's Next 2024 Trend Report;
• Recommendations for small business owners marketing their business on TikTok in 2024.
  
  

Pssst. Did you know the Mad Marketing Mums are also on TikTok? Follow us here

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Did you enjoy this episode?
If you enjoyed this episode, or the podcast in general, we would love you to subscribe and give us a rating and review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. This will help the podcast reach more time-pressured parents in business.

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

ChatGPT was released in November 2022. What a roller coaster ride it has been for businesses of all sizes since its release.

When it first burst onto the scene, ChatGPT was hailed as “the tool that can do all the things” - the saviour to mindless marketing tasks, such as writing social media captions and sourcing images, and something of a futuristic personal assistant - able to make your life easier by writing your wedding vows or creating a weekly meal plan!

OpenAI recently announced a bunch of big changes to ChatGPT - including a simplified interface, better memory, and the ability to create custom GPTs - opening (pun intended!) another new chapter in the world of AI.

In this episode we're rolling out the red carpet for Ami Williamson from Damn Write - master wordsmith and self-professed AI Geek - kindly sharing her ideas and insights into how small businesses can improve the way they use AI going into 2024.

Find out more about Ami and grab her incredible [FREE] guide to ChatGPT at https://www.madmarketingmums.com/episode45

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Email marketing. Now, we all know the power of email marketing, but have you ever considered the benefits of actively growing an email list, beyond the obvious? 

Today, we're joined by Sky Bailey, an expert in the field, to shed light on the intricacies of email marketing for small business owners. Whether you have a thriving list already, or are starting out, you’re sure to benefit from Sky’s wealth of knowledge on optimising email (and profits!)

This episode covers:

• The unexpected benefits of growing your email list
• What email format is working best right now
• Most time-efficient way busy parent-preneurs can leverage email marketing
• Tools, resources or lists you should check out!

About Sky
Meet Sky, an entrepreneurial force with a passion for email marketing that ignited in 2017. Boasting an impressive track record of 6 years in the email marketing industry, Sky has made it her mission to empower ecommerce businesses with more advanced email marketing.

Recognising the untapped power of email marketing and the widespread hesitation among smaller businesses, Sky developed a transformative Email Marketing Course. This step-by-step program is a culmination of expertise, aimed at empowering business owners with the skills to seamlessly integrate email marketing into their strategies.

Did you enjoy this episode?
If you enjoyed this episode, or the podcast in general, we would love you to subscribe and give us a rating and review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. This will help the podcast reach more time-pressured parents in business.

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

If you're a business-owning parent, balancing family and business is a familiar challenge. Especially after big events like Black Friday, keeping your business's online presence active and engaging can seem daunting. This episode is here to provide you with actionable strategies and real-life insights on how to boost your social media engagement after big holidays and events like Black Friday.

In this episode, we cover:

1. Community-Focused Content: We discuss how to tailor your content to build a genuine community, fostering connections that extend beyond just selling. Learn effective ways to spark conversations that resonate with your audience.
2. Relatable Behind-The-Scenes: Sharing your post-Black Friday experiences or the realities of running a business while parenting can strengthen your connection with your audience.
3. Family-Oriented Collaborative Content: Discover how to engage your community with inclusive, family-friendly content. We share creative ideas like showcasing holiday preparations or a look into your post-sale workspace.
4. Leveraging Social Media Features: Learn how to use the latest social media tools, such as Reply Reels or TikToks, in a way that's both effective and suitable for parents.
5. Interactive Engagement: Explore the power of polls and live Q+A sessions. These tools can boost engagement and provide valuable insights into your audience's preferences.
6. Proactive Online Networking: Understand the importance of engaging with other content and reaching out through DMs, especially to fellow parent entrepreneurs.
7. Smart Platform Use: We provide tips on working effectively with social media platforms and discuss efficient management tools like ManyChat, ideal for busy parents.

So, grab your headphones and join us for an episode filled with practical, parent-friendly strategies to reinvigorate your social media engagement. Whether you're in the car, on a break, or amidst your daily hustle, this episode is designed to help parent entrepreneurs navigate the world of social media effectively.

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

It's the most wonderful time of year: Time for our annual attempt at predicting the future of social media so you know where to focus your time + energy as the new year rolls round.

This year’s predictions cover all manner of social media platforms and content types you need to pay attention to as we move into 2024.

This episode covers:

• Is Instagram dead?;
• Can LinkedIn shake off its Boomer Dad vibe to become a “Daddy”?;
• The content types you need to focus on - including UGC and long (short form) video;
• How TikTok will continue to dominate with search, shop and music features plus integrations to woo B2B; and
• Will social media SEO finally kick #hashtags to the curb?!

For the full shownotes - including the Stanley Cup viral video plus an example of extreme influencer-ing (totally a word!), visit https://madmarketingmums.com/episode42

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au