We have some bittersweet news to share. After an incredible journey of 60 episodes, the Mad Marketing Mums podcast is coming to an end.

We've had the privilege of interviewing inspiring marketers, sharing our knowledge and experiences, and connecting with all of you wonderful listeners. It's been an absolute blast!

While this chapter is closing, we're both excited about what the future holds.

Clem will continue her impactful work in the not-for-profit sector and relaunching her Marketing Playbook.

Kryshla is launching a brand-new podcast called First Class Content = dedicated to all things content marketing. Follow @firstclasscontentpodcast on Instagram to be notified when the first episodes go live.

We want to express our deepest gratitude to everyone who has been a part of this journey. Thank you for listening, sharing, and supporting us along the way.

Although we're saying goodbye to the Mad Marketing Mums podcast, you can still find us on social media and enjoy our back catalog of episodes for a while longer.

We can't wait to see what the future holds and hope you'll continue to follow us on our individual paths.

Until we meet again, stay mad!

Kryshla + Clem
The Mad Marketing Mums

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Hello and welcome back to the Mad Marketing Mums podcast. 

Today, we're tackling some of the biggest mental barriers and mindset blocks that small business owners face when it comes to marketing their business: procrastination, perfectionism, and self-doubt. 

These challenges can be a major roadblock for your business - holding you back from showing up confidently and connecting with your customers and clients in the online world.

Joining us to tackle these issues head on is Marketing Coach + podcast host, Lauren Tilden, who will be sharing her expertise and practical advice on how to overcome these hurdles, so you can enhance your marketing efforts and grow your business effectively. 

We'll be exploring several key questions, including:

1. What behavioural patterns do small businesses exhibit when it comes to procrastination, perfectionism, and self-doubt in their marketing efforts, and how are these interconnected?
2. Why do small business owners often fear and delay marketing?
3. What are some practical strategies our listeners can use to break these bad habits and improve their marketing mindset?

Bio
Lauren is a maker, retail shop owner, podcast host, and marketing coach on a mission to help small business owners do better marketing... more consistently. 

An ex-corporate marketer, Lauren fell in love with small business through her first small business, the plant-inspired stationery business Good Sheila. A couple of years after starting Good Sheila, she took the reins of the retail shop her mom owned, Station 7. And as of 2020, she hosts Making Good, a podcast for small businesses who want to make a big impact. 

Lauren believes that one of the best ways to make a positive impact on the world is through great marketing. 

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Are your customer interactions giving 'one night stand' rather than the lasting relationship you hoped for? If so, it may be time to re-visit your customer journey.

Helping us navigate (and disrupt!) the traditional sales funnel, is Business Coach and Founder of My Daily Business, Fiona Killackey. Tune in for insights into how a circular customer journey (one doesn’t end at the sale, but instead circles back, again and again) is the secret to keeping customers engaged for the long-term, building loyalty and brand advocacy.

This episode covers:

• The circular customer journey and how it differs from the traditional sales funnel;
• Benefits of viewing the customer journey as circular, especially for small or service-based businesses;
• How focusing on a circular journey can significantly affect customer retention and loyalty;
• The importance of customer feedback and the role of technology in supporting this model;
• And so much more!

About Fiona:
Founder of My Daily Business, Fiona Killackey is a podcaster, award-winning author, speaker, accredited business coach and human trying to navigate life and go to bed feeling like she has done something good that day. With more than two decades of experience working with large and small brands alike (think Amazon and Country Road Group, through to CULTIVER and Collective Closets), Fiona understands what it takes to create a business that is financially secure and emotionally fulfilling.

Connect with Fiona:

• Website
• Instagram

Mentioned in this episode:

• Episode 51: Must-Read Marketing Emails 
• Fiona's book: Passion. Purpose. Profit.
• The podcast episode Clem listened to with the CIA Operative

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

In this episode the Mad Marketing Mums discuss content consistency. Kryshla shares insights from her recent speaking gig for the Celebrate Society members and we explore how being more consistent with your content can solve common content challenges such as not knowing what to post, low reach and engagement.

These issues are interconnected and solving one content problem can create a positive ripple effect on other areas, improving your content's performance so you can attract and convert more customers or clients online

Knowing what to post and taking the time to create a strategic content plan allows you to be more consistent. This, in turn, provides you with better reach and engagement plus data from your content to refine your strategy and improve performance over time.

Thanks for listening and remember, action creates confidence. Stop overthinking and start posting!

If you enjoyed this episode, please subscribe and leave us a review and if you're ready to improve your content consistency with a strategic content plan, join Kryshla for Content Flight Plan - details below.

_______

Have you vowed to be more consistent this year?

Prepare for takeoff with Kryshla’s First Class Content programs. Designed for small business owners and freelancers who want to attract and activate dream clients online.

Phase 1: Content Flight Plan, takes off on Monday 29 July with a special live round. Click here to find out more and come aboard 

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Welcome back to the Mad Marketing Mums podcast! In this episode, we sit down with Tara Ladd, founder of Your One and Only and cohost of Brand & Butter, to delve deep into the world of branding and brand identity. Tara and her team at Your One and Only are renowned for crafting disruptive, psychology-driven designs that truly stand out in the marketplace. Known for their bold approach and straight-talking style, they work with brands that are ready to make a statement.

Today, Tara shares her extensive knowledge and insights on how to create a brand that resonates with your audience and distinguishes you from the competition. Here’s what you can expect from our conversation:

• Understanding Brand Beyond Logos: Learn why a brand is so much more than just its logo and how it represents the values and beliefs of its audience.
• Evolving Brand Perceptions: Tara discusses how the internet and user-generated content have transformed traditional branding into a more dynamic and interactive process.
• Building Human Connections: Discover how to humanise your brand to build one-on-one connections that convert and retain customers.
• Practical Strategies: Gain actionable strategies to shape or reshape your brand in ways that align with modern consumer expectations and digital trends.

This episode is a must-watch for anyone eager to learn how to use branding as a powerful tool to connect with their audience on a deeper level and drive their business forward. Whether you're starting a new venture or looking to revamp your existing brand, Tara’s insights will equip you with the knowledge to make informed decisions that help your brand thrive in a competitive landscape.

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

This Snackbox episode explores the new subscription model rolled out by Meta for Facebook and Instagram, dissecting what it means for small business owners navigating the pay-to-play landscape of social media. Kryshla and Clem provide a detailed breakdown of the subscription tiers, analyse the real costs versus the benefits, and discuss the potential impacts on business visibility and customer interaction.

Unsure about whether to invest in Meta's offerings? We've got you covered with alternative marketing strategies that could serve your business better without breaking the bank. Whether you're considering signing up or looking for other viable options, this episode is packed with critical insights and practical advice to help you make informed decisions and optimize your social media strategy.

Don't miss the visuals! Check out our YouTube channel where Clem shares her screen for an in-depth look at what Meta offers. Tune in to stay informed and ahead of the curve in your digital marketing efforts.

Read more about Meta's Verified for Business Supscription Plans on Clem's Blog.

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Thinking about running paid ads for your business?  Paid ads can be a great addition to your marketing strategy; working hand-in-hand with your organic efforts to amplify your existing results and get your business in front of more eyes.

Sharing her advertising insights, is Anna Shipley from Flourish Digital - an e-commerce growth specialist with over a decade of experience helping small businesses grow and scale.

Anna's background in online retail gives her incredible insights into work works and what it takes to succeed online.

This episode covers:

• The multifaceted benefits of paid ads (beyond sales);
• Differences between e-commerce vs. service-based business ads;
• Updates in Facebook and Instagram ads for 2024;
• To boost or not to boost? Boosting posts vs. running ad campaigns;
• Recommended campaign types for beginners.

Connect with Anna:

• Website 
• Instagram 
• Book a FREE 30min Strategy Session

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

If you're like many of our listeners, the thought of stepping in front of the camera or speaking at an event is as attractive as trying to put shoes on a toddler who just doesn’t want to leave the house. You started your business for freedom and flexibility, but now the idea of promoting it through video or speaking engagements seems daunting, leaving you to wonder if hiding behind text and images might just be easier.

But what if you could turn your voice and your presence on camera into your most powerful tools for growth? If we’ve peaked your curiosity then today's episode is crafted especially for you. We’re joined by Sally Prosser, a holistic voice and public speaking coach who has transformed the way entrepreneurs communicate, helping them to speak with confidence, clarity, and charisma.

Sally brings over two decades of experience and a treasure trove of insights on how to harness the power of your voice. Whether you're speaking on a podcast, at an event, or creating engaging online content, Sally's expert advice will help you leave those fears behind and step confidently into the spotlight.

So, if you're ready to find your voice and make it heard, stay tuned as we dive deep with Sally Prosser on mastering the art of speaking.

ABOUT SALLY PROSSER

Sally Prosser is a Holistic Voice and Public Speaking Coach with an entertaining flair and undeniable zest for life.

Over the past 20 years she's helped hundreds of professionals speak with more confidence, had a career as a TV News Reporter and built a community of 300k+ on TikTok.

Sal is a Tedx Speaker Coach, Master NLP Practitioner and in 2020 was named Young Entrepreneur of the Year for PR and Media in Queensland.

She lives in Brisbane with her boyfriend Patrick and her hobbies include jigsaw puzzles, pilates and gaming the frequent flyer program!

Find out More about Sally

Instagram / TikTok / Facebook - @sallyprosservoice.
Website - www.sallyprosser.com.au
Free Ebook - What to Say When You Don't Know What to Say - https://sallyprosser.mykajabi.com/wts-ebook
Free Pep Talks in Your Pocket - https://sallyprosser.mykajabi.com/pep-talks-in-your-pocket

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Instagram has just rolled out four new interactive stickers for Instagram Stories.  In this Snackbox episode, we explore each one and give you ideas on how to leverage them for your business. 

Here’s what we’ll cover:

1. Add Yours Music Sticker 🎵
What it is: This new feature allows users to add a song to another user’s story, similar to the original Add Yours sticker but with a musical twist.
How to use it:

• Engagement-driving/connection prompt: Ask your audience, “What’s your pump-up song before working out?” or “What’s your Friday evening jam?”
• Industry/profession-based prompt: If you’re a wedding planner, prompt with, “Favorite first dance track?” or “Unique songs for walking down the aisle.”
• Community-based prompt: Encourage followers to share a song that best represents their profession or a specific time period.

2. Reveal Sticker 🤫
What it is: A sticker that blurs the story content and only reveals it once the user DMs you.
How to use it:

• Tease a new product, service, or offer.
• Reveal new branding or a website soft launch.
• Share an “Outfit of the Day” or a finished makeup look.
• Provide a discount code or exclusive content to engaged followers.

3. Cut Outs Sticker ✂️
What it is: Create a sticker from any photo, akin to background removal in Canva or iMessage. Instagram saves these in your sticker tray for reuse.
How to use it:

• Highlight a podcast episode or eBook cover.
• Personalize your stories with your branding.
• Customize stories with unique elements to create a scrapbook-style collage.

4. Frames Sticker 📸
What it is: Turn any image into a polaroid-style photo, where you shake your phone to reveal the image.
How to use it:

• Focus on aesthetics, throwbacks, and highlighting specific story elements.

Join us as we explore these fresh features and how they can boost your engagement and connection with your audience. It’s time to get creative and make the most out of Instagram’s newest tools!

Don't forget to like, comment, and subscribe for more marketing tips and tricks!

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Following the previous episode (episode 51), where we shared our favourite marketing emails, today we've curated a list of *some* of our favourite social media accounts and creators to follow for up-to-date marketing advice and updates.

Here are our 'must-follow' recommendations:

• Matt Navarra (@mattnavarra) 
  Matt draws on 20+ years marketing experience working for huge brands and government organisations. Matt is the go-to guy for new social media features, news, and drama;
  
  
• Jade Tambinini (@B2BJade)
  You'll love Jade's insights and sense of humour if you have a B2B (business to business) business and especially if you work in marketing. Also listen to our interview with Jade in episode 28;
  
  
• Todd Collins (@toddcollinsofficial)
  The no BS Dad who tells you the harsh reality about why your content isn't working, shares practical tips and insights. We had the pleasure of interviewing Todd for episode 10;
  
  
• Brand Boss (@brandbossHQ)
  Explains marketing aspects in simple ways that anyone can understand. Great advice for young CMOs about how to work with leadership. Short, sharp and to the point;
  
  
• The Muthership (@themuthership)
  If you want practical TikTok tutorials, this creator is for you. Everything is broken down step-by-step from filming to editing to posting;
  
  
• Kaila Uli (@kailauli)
  Shares small business marketing tips and lessons from her own extensive e-commerce experience. We love her mini website audits and practical advice;
  
  
• Rory Sutherland (@rorysutherlandclips)
  Follow for fascinating psychological insights and stories about big name brands and businesses;
  
  

Honorable mentions:

• Brittney Saunders from @Fayt_the_label and Chace Barber from @_edison.motors for examples of great marketing in action

What are your must-follow marketing accounts? Let us know! Send us a DM on Instagram or TikTok with your recommendations.

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au