Mad Marketing Mums

This week, we’re spicing things up a bit and doing the marketing mambo YOUR way! We put a little call out a few weeks ago and said, hit us up with your marketing questions, let us know what it is that you want to know. Here's what we're going to go through -

- How we plan our marketing for ourselves and clients
- How we determine what to focus on each month
- Which marketing heavy weights and newsletters we read to keep up with changes in the marketing field
- Our thoughts on how introducing a podcast to our marketing mix has impacted our businesses
- How to create content for 2 to 3 different channels without just reposting

Grab that lukewarm coffee, find that rare moment of quiet (we can dream, right?) and pop in those earbuds! This episode is packed with real-life, actionable tips to help you take your marketing game from 'just surviving' to 'thriving'.

Smash that subscribe button and don't forget to leave us a review

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Have you ever run a competition in your business only for it to absolutely bomb, or you ran a competition, received a ton or entrants only to gain zero clients or customers afterward.

Or maybe just the thought of running a competition for your business has you running to the hills.

Anyone can run a competition, but running a competition with purpose and thinking strategically about why you are running a competition is a whole different ball game.

And that’s exactly what we’re going to be talking about today on the Mad Marketing Mums podcast with Suki Van K., founder of Origami Globe. We’re taking a dive into how to run a competition with purpose, what to do when your competition isn’t performing plus tips to help make your next comp a winning success.

ABOUT SUKI VAN K

Suki Van K is a speaker, author, teacher, competition strategist… and die-hard Killers fan.

Suki is the world’s first and only dedicated competition expert and strategist and it’s fair to say she is obsessed with competitions – namely sharing her knowledge and passion with business owners and marketers alike through teaching, speaking and writing about all things competitions.

Suki is Japanese/Dutch by name, English by birth and Aussie by choice – elle parle aussi couramment le français. When she’s not nerding out over competitions, you’ll find her on the beach with her rescue dog Stella, trying to get through all the books she buys then never read, or singing along at the top of her lungs to her own private Killers karaoke.

Find out more about Suki and read the full shownotes at https://www.madmarketingmums.com/episode30

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

How well do you know your audience? Whether you’ve been in business for 20 years or 20 minutes, understanding your audience is the first essential step for product development, shaping your messaging and targeting your marketing efforts. 

In this episode we’re joined by copywriter and brand messaging strategist,  Nadine Nethery from CanDo! Content, to discuss the importance of audience research and why sense checking your audience should be a REGULAR practice in your business.

Nadine shares a ton of practical tips and processes that you can apply to your business right away. Also be sure to grab her free 10 Strategic Survey Questions (linked in the show notes) to fast-track your own audience research.

This episode covers:

• What client research looks like and how it can benefit your business
• How often you should research your audience
• How AI tools, such as ChatGPT, can shortcut the research process
• How to incorporate audience research into your regular business practices
• Nadine’s hot take on Instagram Threads and how it could be used for audience research.

Read the full show notes and find out more about Nadine at https://madmarketingmums.com/episode29

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

We’ve all heard it before. It’s on nearly every single marketing 101 course, website, lead magnet and even blogs and tick-tock. 

The key to any successful marketing strategy is having your plan, your goals, your objectives in place first before you execute. 

And more likely than not, if you’ve done that marketing 101 course, downloaded that lead magnet or read that blog, you’ve heard what a SMART goal is. 

But what if we told you for B2B businesses, SMART goals are not so smart? And in fact, the way you are using these types of goals to grow your business actually could be inhibiting you from overcoming the true challenges you have that are preventing you from growth. 

How to develop a killer marketing plan and why SMART goals might not be the right fit for a B2B business is exactly what we’re talking about today on this episode on Mad Marketing Mums podcast with Jade Tambini. 

This episode covers:

• The challenges you could face when there’s lack of strategy between C-Suite, the board,  management and the marketing team
• What SMART goals are, why they’re improperly used
• How to set goals for marketing you business and where SMART ones can fit in
• and so much more about B2B. There’s an extra 30 minutes of Mad Marketing Mum banter after the end credits

Read the full show notes and find out more about Jade at https://madmarketingmums.com/episode28

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Do you struggle to come up with content ideas? If you’ve ever sat there, staring at a blank screen and blinking cursor thinking “I don’t know what to post!” this episode is for you.

We are going to take you through a simple, 3-step process you can use to generate RELEVANT content ideas for your business - that you can use for social media, email marketing, blog posts, you name it! 

This is the exact process Kryshla teaches inside Instagram Unpacked - her signature course + group coaching program - to help her students generate hundreds of ideas in a matter of minutes.

So grab a notebook and pen because we’re spilling the content marketing tea today.

This episode covers:

• Reasons you don't know what to post and struggle to come up with ideas
• Kryshla's 3-step system to generate hundreds of core content ideas in minutes
• Other types of content you can share

Got a marketing question? Let us know!

Over the next few weeks we’ll be recording a marketing Q+A episode with listener questions so send us an email or slide into our DMs on Instagram or TikTok with whatever ails ye marketing sensibilities (other than us suddenly switching to ye olde English, that is!).

To read the full show notes, visit https://madmarketingmums.com/episode27

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Your website is arguably your hardest working salesperson; Selling your products or services 24/7. It never takes sick days, or vacations and you probably only pay it once a year!

What your potential clients see, read, hear and experience during the first few minutes on your website determines whether they fall more in love with you and your business or bounce over to a competitor.

For this episode we brought in the big guns; Megan Gersch and Lauren Tassi - the web design and copywriting duo behind the Your Sparkly Brand podcast to discuss how to transform your hardest working salesperson into a magnet for dream clients.

This episode covers:

• Common mistakes you may be making on your website;
• Quick tips to get your website kicking a$$ and turning heads;
• The differences between a home page and landing page; and
• Whether you should DIY or outsource your website.

 
Find out more about Megan and Lauren and read the full show notes at https://www.madmarketingmums.com/episode26

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

If you’re a follower of our podcast, chances are you're a parent, juggling childcare with your business “baby”.

Time is a luxury you can't afford to waste. Some days you feel like a Super-mum or dad and on other days your plans go right out the window and you’re scrambling to write an Instagram post with one hand, cooking dinner with the other while your kids scream wildly in the background.

This is one of the many reasons why we, at Mad Marketing Mums, we’re such strong believers in repurposing content.

Whether you’re a solpreneur or run a small team, Repurposing your content is THE BEST time-saving strategy to help you show up and post consistently - even when your day gets away from you.

For today's episode, we’ve invited the “king” of repurposing, Hani Mourra, the CEO and Founder of Repurpose.io to talk about repurposing your video content.

This episode covers:

• How Repurpose.io came about
• The biggest setback small business owners make when it comes to video
• The mindset you need to start building your repurposing strategy and process
• What's coming up for repurpose.io

Read the full show notes and find out more about Hani at https://www.madmarketingmums.com/episode25

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Are you new to business? Or running a tight ship budget-wise? In this episode we’re sharing budget-friendly ways to market your small business - with free and low-cost ideas that you can use at any time to boost your brand awareness and get in front of potential new customers or clients.

This episode covers:

• Marketing on social media - from Facebook groups to optimising your personal profile;
• Leveraging personal and professional relationships - and why it's a good idea to make friends with a hairdresser; plus
• Networking - online and off - to improve your business' visibility.

There's plenty of practical tips for you to apply, today - including  the one tip that Kryshla could never do herself because she's a terrible driver!

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This episode is brought to you by First Class Content. Discover how to get that BIG FEED ENERGY on Instagram in 2023. Get your free ticket here

Read the full show notes for this episode at https://madmarketingmums.com/episode24 

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

As a parent in business, you might feel the pressure to perform on the online stage, similar to how your kid might feel during their school recital. They sort of know the steps, they know they have to do this dance, but they might not feel like they deserve a spot on stage because their routine isn’t perfect or as good as other kids in the class.

But here's the thing: you don't have to be a flawless performer to make an impact. Just like our kids, your genuine presence can shine through. Think of it as embracing those butterflies you might have felt before going on stage at your school recital and channeling it into being your true self online, letting your online audience see the real you, a business owner with your own special skills and insights.

Embracing and allowing your true self to shine, you can create a genuine connection with your online community, just as our kids captivate the audience with their heartfelt performances is what we’ll be talking about with our guest, Lisa.

In this episode we’re going to cover:

• Shedding the Performative Mask:
• Moving Away from Toxic Expectations
• Setting Boundaries and Choosing Transparency
• Embracing Vulnerability and Honesty

Who is Lisa Kroesche Boyce from The She Rebellion?

Lisa is a Life, Power, and Energy Coach, Author, Motivational Speaker, Sound and Energy Healer, Beyondblue Ambassador & founder of The She Rebellion. 

Lisa is a Life Coach for Biz Babes looking to redefine what business ownership truly is, by rebelliously owning ALL of themselves. 

Using her signature framework of spunk, strategy, and spirituality has seen Lisa work with clients across the globe and her work has been featured online, in podcasts, in print, and in the media including, Herald Sun, Channel 9 News, Better Health Channel, ABC News, Natural Parent Magazine and Kidspot.

Lisa supports her clients to break free of the status quo and lead without apology, co-dependency, or conformity. She teaches that you don't need to hustle harder, you need to break up with the idea that you don't deserve it.

Lisa will guide you to confidently be the face of your brand, powerfully use your voice to create a deep impact in the world, and reconnect with the soul of your business.  

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Have you ever worked with the wrong client? It can be painful for all involved when there’s a clash in values, working style or personal boundaries.

This problem is common among service providers (especially early on in their business) who may, despite the red flags, proceed to work with wrong-fit clients for financial reasons or due to a lack of confidence to push back when it doesn’t feel right - resulting in feeling drained, wasted time, or reputational damage.

This episode kicks off with an anonymous post Clem saw in a Facebook group from a freelancer who has found herself in a position where her personal values clash with those of her client. She now faces the dilemma of whether or not to continue working with said client.

So how did it get to this point? And, more importantly, how can this be avoided?

This episode covers some of the ways you can pre-qualify potential clients with your content and application process to avoid clashes in values, budget, and personality and set realistic expectations for your future working relationships.

Read the full show notes and book an audit at https://www.madmarketingmums.com/episode21

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au