Mad Marketing Mums

Meta is testing a paid subscription service that allows Instagram and Facebook users to pay to become verified.

The  subscription bundle, called Meta Verified, includes a verified badge plus more protection against impersonating accounts, increased visibility in areas such as search and recommendations, and more direct access to customer support.

CEO, Mark Zuckerberg announced the plans on Instagram, stating "This new feature is about increasing authenticity and security across our services".

With Meta Verified, you’ll get: 

• A verified badge, confirming you’re the real you and that your account has been authenticated with a government ID.
• More protection from impersonation with proactive account monitoring for impersonators who might target people with growing online audiences.  
• Help when you need it with access to a real person for common account issues.
• Increased visibility and reach with prominence in some areas of the platform– like search, comments and recommendations. 
• Exclusive features to express yourself in unique ways. 

Zuckerberg stated it would begin testing "Meta Verified" in Australia and New Zealand this week. People can purchase a monthly subscription for (USD) $11.99 on the web and (USD) $14.99 on iOS and Android.

What do you think of this? Let us know your thoughts via our social media accounts or in the comments at https://www.madmarketingmums.com/episode11 

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Do you ever feel like you’re the little fish in a big pond on social media? It’s not easy building a following and reputation online, especially when you’re in a saturated and competitive market.

In this episode we spoke with marketing heavyweight (and a Mad Marketing Dad!), Todd Collins, COO of Beamed Media, about the types of social media content you need to be making in 2023 to cut through the noise, encourage engagement, and stand out online.

This bumper episode covers:

• Common mistakes small businesses are making when marketing their business online;
• Niche vs broad content;
• Whether it is better to dominate on one social media platform or to diversify with multi-channel marketing;
• How to encourage audience engagement vs passive consumption; plus
• Recommended content marketing strategies for 2023 - including controversial content

Speaking of controversial, stick around until the end for Todd's outrageous attempt at an Aussie accent!

Read the full show notes and find out more about Todd at  https://www.madmarketingmums.com/episode10 

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

It's time to talk TikTok! The social media platform that is dominating the world right now. 

You may already be using TikTok to watch hours of cat videos, but what are you doing with the platform for your business? 

How should businesses be using TikTok to build their brand community, generate engagement and drive website traffic?  

What does a TikTok strategy look like? 

And how do you get started with TikTok for business?

This is exactly what Chanelle Le Roux - Digital Strategist, part-time performer, and owner of NINKI Content Marketing - will be sharing with us on this episode.

Read the full show notes and find out more about Chanelle at  https://www.madmarketingmums.com/episode9 

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

*Warning* We've got a bad case of the "swears" in this episode so don't play this around little ears.

In this, the season 1 finale, we're talking about taking (imperfect) action - getting out of your head, ditching the overthinking, and showing up in order to build momentum in your business.

This session covers:

• The power of taking action
• Common reasons for not posting - and how to overcome them
• Switching your focus from consuming to creating content

Visit the Mad Marketing Mums website for the full show notes https://madmarketingmums.com/episode8

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Lately we've noticed a number of dodgy marketing activities in our inboxes, in the DMs, and on product websites, so we decided it's time to call "BS" on the lowbrow online marketing and sales tactics that are currently doing the rounds… that is, the things that make us go "Ick!"

We put a call out on Instagram asking you to contribute your own marketing "Icks", (thank you for sharing) and we have compiled a list of 11 marketing and sales tactics that we believe you should avoid at all costs including:

• Backhanded compliments and messages that play on your insecurities
• Tagging people who are completely unrelated to your post
• Impersonal pitches 
• Pushy, demanding or downright creepy behaviour, plus
• Dark marketing tactics 
  
  

Visit the Mad Marketing Mums website for the full show notes and to add your own "icks" to the list at https://madmarketingmums.com/episode7

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

When was the last time you refreshed your social media profiles?

• Do you have old items in your link in bio?
• Old products or services in your Instagram highlights 
• Does your LinkedIn cover image have an out-of-date graphic that doesn't include your current freebie or offer?

If so, it's time for a profile 'glow up'!

In this episode you'll find the essential elements to include in your social media business profiles on Instagram, TikTok and LinkedIn.

Get your free profile checklists at https://www.madmarketingmums.com/episode6 

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

It's the most wonderful time of the year... to dust off the crystal ball and take a punt about what will be 'hot' in the online world in the coming 12 months.

The following are some of our social media predictions for  2023:

Instagram:

• Reels that aren't Reels 
• Photos are back 
• Authentic, unpolished content will dominate
• Instagram will move more features in-house

TikTok:

• Actionable content
• Content the sparks joy
• Community and relationship-focussed content
• TikTok to expand it's ever-growing reach to dominate e-commerce and possibly the music space

LinkedIn:

• Catch up features will be introduced
• An upgrade to groups
• Video and audio expansion

All channels:

• SEO and search functionality will continue to grow as social media sites become search engines
• Less platform-specific and more repurposed content 
• Private spaces and subscriptions
• Ephemeral (disappearing) content, including TikTok now and Candid Stories on Instagram

Read the full show notes at https://www.madmarketingmums.com/episode5 

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

Warning this episode contains bad language - beware if you have little ones within earshot.

As the saying goes, laughter is the best medicine. Incorporating comedy and personality into copywriting just so happens to be the topic of this episode.

We’re fortunate to be joined by Mariam Vossough, Copywriter, Scriptwriter, and TikTok nerd who incorporates comedy within her work, or, in her own words “uses funny to make you money”!

Mariam is known for her work on Coronation Street, Fierce Creatures and My Son the Fanatic and, maybe most importantly of all, is the integral role she inadvertently played in creating our podcast!

So sit back and have a few laughs with us as we talk with Mariam about when to use humour in your copywriting, Chat GPT (the new AI technology that everyone’s simultaneously loving and freaking out about), and the first steps to add personality to your copy.

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Read the full show notes at https://www.madmarketingmums.com/episode4 

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

As we record this podcast, it's approaching the end of the year - a time to reflect on the year that's been and prepare for the coming 12 months.

In this episode we're joined by BOLD Business and Mindset Coach, Suz Chadwick, who shares her incredible wisdom, and some hard truths, around what it takes to build the business you want and how to keep going when times are tough.

Suz Chadwick is a BOLD Business & Mindset Coach and Speaker supporting entrepreneurs to go from business confusion to clarify, courage and CEOing at the next level.

If you want to be the go-to person in your industry or you want clients clambering for your brand of awesome sauce – then you're in luck!

With over 15 years as a brand consultant working with global brands and entrepreneurs, leader and teams, Suz knows what works when it comes to creating a business, mindset and brand that helps you stands out.

The author of Play Big, Brand Bold, host of the popular Brand Builder's Lab podcast and the creator of Bold Business Academy (BBA) & the Amplify Accelerator, she now works with savvy women in businesses to create courageously bold brands, get out of their own way &  build profitable businesses that take you from Messy to Magnetic!

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Read the full show notes at  https://www.madmarketingmums.com/episode3 

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au

In this episode we are going back to basics to help you to lay the foundations for an effective and sustainable marketing strategy. Starting off with the must-have element for any marketing you do - whatever your business is and whatever platform(s) you choose to play on.

That is, having a clear understanding WHO you want to talk to. Whether you’ve been in business for 5 minutes, or 5 years, you need to understand who your ideal customer or client is, what they want or need, and how you can help them.

One of the easiest ways to compile all this information is by creating an Ideal Customer Avatar (ICA) or customer persona.

You may have already created an ICA for your business and if you have, well done.

Even so, it is worth revisiting your ICA periodically if you have changed direction in your business, if your customers have changed their buying behaviours, or if you want to break into a new market. It is also worth revisiting your ICA as a way to bring your focus back to your target market.

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Free Resource:
Get your copy of our Ideal Customer Avatar Worksheet

Read the full show notes at  https://www.madmarketingmums.com/episode1 

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au