<p>Ad lawyer Jeff Greenbaum on why regulators could soon be tightening rules on "Made in the USA" marketing claims, plus what consumer protection authorities are monitoring during the deal-ridden back to school shopping season. </p>

Ad lawyer Jeff Greenbaum on why regulators could soon be tightening rules on "Made in the USA" marketing claims, plus what consumer protection authorities are monitoring during the deal-ridden back to school shopping season.

'Made in USA' marketing

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.

Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work.

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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'Made in USA' marketing

'Made in USA' marketing

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