Magic Hour Podcast

What happens when everything you worked toward no longer resonates with you? How do you build a personal brand from that place of shift, honesty, and self-redefinition?

In this episode of The Magic Hour Podcast, I sit down with Abagail Pumphrey—CEO of Boss Project, host of The Strategy Hour Podcast, and soon-to-be author—for a deeply personal conversation about entrepreneurship, chronic pain, and letting go of the “shoulds” that shape our decisions.

We talk about what it means to hold space for your health while building something meaningful, navigating long-term vision when you can barely see two weeks ahead, and the deeper truth behind personal brands that resonate for the right reasons. Abagail opens up about her experience with PCOS, IVF, and endometriosis, how she’s reframed success on her own terms, and the complicated relationship she has with personal branding—sharing the discomfort, fear, and resistance that comes with being seen while still choosing to show up with vulnerability.

This episode is full of honesty, empowerment, and permission to slow down. If you’ve been in a season of re-evaluation, wondering what success really looks like (or who you’re building it for), this one’s for you.

🎧 In this episode, we talk about:

⚡ Why checking every box still left Abagail unfulfilled and what it took to redefine success

⚡ Choosing boundaries over burnout and letting your business reflect your actual capacity

⚡ What it looks like to shift from scaling at all costs to building a business that prioritizes wellness

⚡ Navigating PCOS, IVF, endometriosis, and the reality of leading a team while living in chronic pain

⚡ How much of yourself to share online and the emotional weight of being visible in a personal brand

⚡ Building a business that can hold your full story, not just the polished parts

This one hit me right in the heart... because sometimes the hardest thing to do is slow down and tell the truth. Let this be your permission slip to get honest, sit with the discomfort and keep going anyway.

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

📝 This episode is sponsored by Flodesk. The beautiful, easy-to-use email marketing platform I swear by. Their unlimited plan disappears November 28th: https://flodesk.com/c/UNICORNMARKETING 💌

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.

In this special solo episode, I share the origin story of The Magic Hour Podcast—where the dream began, the spark that inspired it, and why this show is more than just conversations. From daydreaming of a speakeasy-meets-coworking space to the deeper purpose of holding space for honesty, curiosity, and community, this episode is a glimpse into the heart of it all. At its core, this isn’t just about a podcast. It’s about creating a space where women and creatives can show up fully, speak the truth about the messy parts of business and life, and remember we're never alone in the journey.

🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in.

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.

In this After Hours episode, Pennylane Shen shares a grounded, perspective-shifting approach to finding your visual voice as an artist—one that steps away from the noise of social media and back into tactile, intentional creative exploration.

Drawing from her popular seminar and years of experience consulting thousands of artists, Pennylane walks us through what it actually means to develop a cohesive practice. She invites us to reflect on the visual threads that connect our work, create physical spaces that nurture inspiration, and explore the lineage of influence that shapes how we create.

This isn’t about following trends or rushing to define your “style.” It’s about slowing down, observing what already exists in your work, and giving yourself the structure—and permission—to go deeper. From mood boards to people maps to the underrated power of studies, this masterclass offers a refreshing, practical, and honest look at what it really takes to show up for your art.

It’s a quiet and powerful nudge back to the core of your practice, where your curiosity leads and your voice takes shape.

Reference: Aimee Henny Brown on creating an artistic family tree.

🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in.

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.

What does it mean to build a creative practice that’s both intentional and evolving?

In this episode of The Magic Hour Podcast, I sit down with Pennylane Shen—artist consultant, educator, and founder of Dazed and Confucius—for a grounded conversation about visual identity, creative burnout, and redefining what success looks like as a working artist today.

We explore how Pennylane’s consulting work has shaped the careers of thousands of artists, the invisible pressure creatives feel to constantly produce, and how to find your visual voice without getting lost in the noise. From breaking away from the traditional gallery path to embracing structure in your play, this episode is packed with thoughtful insights for visual artists trying to make honest, impactful work in 2025.

🎧 In this episode, we talk about:

⚡ Burnout, shame, and the pressure to constantly “do more” as an artist

⚡ Why trusting your intuition is a business strategy too

⚡ The importance of deadlines, structure, and permission to play

⚡ What it really means to find your visual voice (and how to start)

⚡ Disrupting the myth of gallery validation and what success can look like in 2025

⚡ The rise of artist coaches, and how Pennylane’s approach is different

Pennylane speaks candidly about what it really means to build a values-led business in the creative world—and why slowing down, making “bad” art, and trusting the process are essential parts of the journey. No matter what chapter you’re in, this episode offers the grounding you didn’t know you needed.

🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in.

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

📝 This episode is sponsored by Shopify—the all-in-one e-commerce platform we recommend for bold, product-based brands. Ready to launch or level up your shop? Start your free trial today!

📝 This episode is sponsored by Later—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this link.

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.

How do you build a business that reflects your values and still leaves room to grow?

In this episode of The Magic Hour Podcast, I sit down with Phoebe Sherman—artist, activist, and founder of Girl Gang Craft—for an honest conversation about creative entrepreneurship, aligned content, and evolving your business with intention.

We explore how Phoebe’s bold designs became a rallying cry for change, the realities of running a values-driven brand, and why pivoting is a powerful act of self-trust. From pivoting her business multiple times to redefining success in the creator economy, this episode is packed with real talk, creative wisdom, and a whole lot of heart. From creating content that connects to choosing brand partnerships that actually make sense, Phoebe doesn’t hold back on the realities of growing a values-led content forward Instagram account. We get into pivoting with purpose, embracing discomfort, and finding your voice in a space that often rewards sameness.

🎧 In this episode, we talk about:

⚡ The origin story of Girl Gang Craft and how one bold design became a movement

⚡ Why content creation rooted in your values is more impactful (and sustainable)

⚡ The messy reality of pivoting your business and navigating seasons of change

⚡ How art, activism, and entrepreneurship can work together to spark collective impact

⚡ The future of influencer marketing and what true alignment looks like—plus Phoebe’s take on pitching brand deals, charging your worth, and building sustainable partnerships (as taught in her Brand Deal Course).

This is your invitation to get grounded in your values, honour your creative path, and make space for what’s next.

🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in.

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

📝 This episode is sponsored by Shopify—the all-in-one e-commerce platform we recommend for bold, product-based brands. Ready to launch or level up your shop? Start your free trial today!

📝 This episode is sponsored by Later—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this link.

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.

This isn’t a traditional meditation... It’s a somatic experience designed to help you move through emotion, come back into your body, and shift your internal state with intention.

In this guided journey, Pearl Cicci invites you to explore what’s present, name what you want to feel instead, and gently release what’s no longer in alignment. It’s an invitation to sit, feel, express, and remind yourself that it’s safe to be here. To be proud of where you are. To be kind to your nervous system.

Let this be a pocket-sized practice you can revisit anytime you need to recenter, call in clarity, and feel more like yourself again.

Press play and let your body lead. 🎧

📖 Check out the full show notes: Magic Hour Podcast Show Notes

What is After Hours?

After Hours is the Magic Hour Podcast’s new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, After Hours shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.

Learn about the Magic Hour Podcast!

Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨

📲 Follow The Magic Hour Podcast on Instagram @itsthemagichourpodcast

🎧 Listen to The Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in!

Hosted on Acast. See acast.com/privacy for more information.

What does it mean to feel grounded in your body and lit up by your life?

In this episode of The Magic Hour Podcast, I sit down with Pearl Cicci, a somatic coach and state optimization expert, for a heart-opening conversation about nervous system health, sustainable transformation, and why joy and curiosity are powerful tools for change.

We talk about the real work of shifting your state from the inside out. Pearl shares how movement, compassion, and presence can help you release the mosquito thoughts buzzing around your brain, reconnect with your body, and return to a space of calm and clarity.

This is your invitation to build a life that feels like yours. One led by curiosity, rooted in joy, and grounded in your body. A life that holds space for the full range of who you are. It’s about choosing elevated states on purpose and holding space for yourself when the noise gets loud.

🎧 In this episode, we explore:

⚡ How to work with your nervous system instead of against it

⚡ A hot take on flow and why it’s not something to chase

⚡ The joy of movement and connection as a daily practice

⚡ What it really feels like to shift into an elevated state

⚡ How Pearl’s somatic coaching style helps people feel more alive, curious, and clear

If you’re craving more softness, more joy, and more aliveness in your day-to-day life, this conversation is a beautiful place to start.

🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in.

📲 Let’s keep the conversation going. Follow us on Instagram at @itsthemagichourpodcast

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

📝 This episode is sponsored by Shopify—the all-in-one e-commerce platform we recommend for bold, product-based brands. Ready to launch or level up your shop? Start your free trial today!

📝 This episode is sponsored by Dubsado—our go-to client management system for proposals, contracts, and automations that save serious time. Get 20% off your first month or year and start streamlining your systems with ease.

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.

What if your brand looked beautiful and converted like a dream?

In this After Hours, Ayesha Santos, founder of Ayesha Santos Design Co, breaks down how to move from “pretty visuals” to a layered brand that speaks, sells, and sticks. No more mood-board overwhelm or colour-palette paralysis. This is about strategy that starts in the body, messaging that lands, and visuals that back it all up.

This short session is for founders and creatives who want their brand to work—not just win compliments.

⚡ How to uncover the feeling you want your audience to experience before you touch design

⚡ The inside-out framework she uses to translate emotion into visuals, copy, and offers

⚡ A quick audit to spot the gaps between “looking good” and “selling well”

⚡ Simple prompts to tighten your message and increase conversions

Let this episode remind you that a brand can feel true, look amazing, and convert with ease—when you build from the inside out.

📖 Check out the full show notes: Magic Hour Podcast Show Notes

What is After Hours?

After Hours is the Magic Hour Podcast’s new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, After Hours shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.

Learn about the Magic Hour Podcast!

Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨

📲 Follow The Magic Hour Podcast on Instagram @itsthemagichourpodcast

🎧 Listen to The Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in!

Hosted on Acast. See acast.com/privacy for more information.

What does it mean to build a brand that feels like you from the inside out?

In this episode of The Magic Hour Podcast, I sit down with Ayesha Santos Rodrigo, brand strategist and founder of Ayesha Santos Design Studio, to talk about the deep, often emotional work of building a brand that actually feels like you.

Ayesha shares how she helps founders move beyond the surface-level aesthetics to uncover what they really want to say, how they want to feel, and who they’re becoming. From embracing imperfection to navigating visibility fears, we dive into the tender truths of branding with intention.

This isn’t about logos or mood boards. It’s about embodiment, vulnerability, and reclaiming your voice in a world that rewards sameness.

🎧 In this episode, we explore:

⚡ Why rebranding brings up more emotions than most people expect

⚡ The difference between a “pretty” brand and one that actually converts

⚡ Ayesha’s take on play, power, and profitability in business

⚡ What it means to start creative direction in the body, not a brand board

⚡ Letting go of old versions of yourself to step into something bigger

If you’re navigating a pivot, rebrand, or simply craving more honesty in how you show up—this one’s for you.

🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in.

📲 Let’s keep the conversation going. Follow us on Instagram at @itsthemagichourpodcast

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

📝 This episode is sponsored by The Contracts Market—lawyer-drafted contracts designed for Canadian business owners, creatives, and entrepreneurs.

📝 This episode is sponsored by Later—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this link.

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.

What if boundaries weren’t about being rigid, but about reclaiming your energy, your time, and your values?

In this After Hours episode, Annelies Tjebbes, CEO and founder of Roots and Rivers, shares what it looks like to lead with empathy, design anti-capitalist structures in business, and bring your whole self into your work. This is not about productivity hacks. It’s about building an ecosystem that supports real people, not just outcomes.

If you’re navigating leadership, running a values-driven business, or returning from a big life transition like maternity leave, this episode offers grounded practices for working sustainably and intentionally. With grounded examples and heartfelt insight, Annelies shares the rhythms, rituals, and reminders that help her team (and herself) stay well while doing meaningful work.

In this episode, Annelies walks you through:

⚡ How panic attacks reshaped her definition of success and sustainability

⚡ The small but powerful team rituals that build trust and care

⚡ What it means to schedule with your health in mind

⚡ Setting boundaries that protect both your time and your energy

⚡ Weekly rhythms that make space for clarity, rest, and intention

⚡ How to right-size your schedule and delegate without guilt

⚡ The importance of internal projects and investing in your team

⚡ Why protecting deep work time fuels creativity and impact

This episode is your invitation to create a work culture that actually feels good, starting with the way you treat yourself.

📖 Check out the full show notes: Magic Hour Podcast Show Notes

In this After Hours episode, Annelies Tjebbes, Founder and CEO of Roots & Rivers, offers a refreshingly honest look at how she’s reshaped her leadership style since experiencing severe burnout and panic attacks a decade ago.

What is After Hours?

After Hours is the Magic Hour Podcast’s new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, After Hours shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.

Learn about the Magic Hour Podcast!

Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨

📲 Follow The Magic Hour Podcast on Instagram @itsthemagichourpodcast

🎧 Listen to The Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in!

Hosted on Acast. See acast.com/privacy for more information.