Magic Hour Podcast

What does it mean to lead a business like an ecosystem, where care, collaboration, and trust shape every decision?

In this episode of The Magic Hour Podcast, I sit down with Annelies Tjebbes, Founder and CEO of Roots & Rivers Consulting, to talk about de-centering the founder, building systems that honour people over productivity, and making intuitive, values-led decisions in a world that often pushes the opposite.

With an engineering background and a deep commitment to anti-capitalist leadership, Annelies brings both structure and soul to the way she builds. We explore how she shifted from data to intuition, created rhythms that protect her team’s energy, and made “no” one of her most powerful leadership tools.

This episode is about more than running a sustainable business. It’s about showing up as a whole person while making space for others to do the same.

🎧 In this episode, we explore:

⚡ Why saying “no” is essential if you want to say “yes” with clarity and intention

⚡ How panic attacks became a turning point in understanding Annelies' limits and listening to her body

⚡ The power of empathy as a leadership skill (and why it’s not “soft”)

⚡ How to integrate anti-capitalist practices in small business and push back against extractive systems

⚡ Reframing leadership through ecosystems, not hierarchies

⚡ The spectrum of intuition and how to build trust in your gut

If you’re reimagining how to lead, collaborate, and grow without losing yourself, this one’s for you.

🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in.

📲 Let’s keep the conversation going. Follow us on Instagram at @itsthemagichourpodcast

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

📝 This episode is sponsored by Later—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this link.

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.

What if raising capital didn’t have to be cold, chaotic, or performative… but grounded, strategic, and rooted in connection?

In this After Hours episode, Sara Jónsdóttir, founder of Revol Cares, shares how she raised 2 million dollars in just six weeks without a single cold call. This isn’t your typical fundraising story. It’s about leading with relationships, showing up with intention, and staying rooted in who you are while growing something big.

This mini-masterclass is for any founder who wants to raise money, build a network, or make bold moves without burning out.

In this episode, Sara walks you through:

⚡ The relationship-first approach that helped her raise 2 million as a first-time founder

⚡ How she built trust by showing up to events, asking questions, and staying visible

⚡ The importance of consistency in coffee dates, follow-ups, and building community

⚡ Why she focused on people over outcomes—and curiosity over performance

⚡ How to grow your business without chasing attention

⚡ What it looks like to build quietly, then share boldly

Let this episode be your reminder that fundraising doesn’t have to mean faking it. You can lead with clarity, move with care, and still raise what you need—one connection at a time.

📖 Check out the full show notes: Magic Hour Podcast Show Notes

What is After Hours?

After Hours is the Magic Hour Podcast’s new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, After Hours shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.

Learn about the Magic Hour Podcast!

Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨

📲 Follow The Magic Hour Podcast on Instagram @itsthemagichourpodcast

🎧 Listen to The Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in!

Hosted on Acast. See acast.com/privacy for more information.

Ever feel like you’re juggling all the pieces—founder, parent, partner, visionary—and wondering how it’s all supposed to fit together?

In this episode of The Magic Hour Podcast, I sit down with Sara Jónsdóttir, founder of Revol Cares, to talk about building a business that challenges the stigma around periods and honours the full, complicated reality of being human.

Sara’s story started with frustration: bleeding through every product she tried, feeling unsupported, and questioning why period care hadn’t evolved. She used her background in technical fashion design to create something new—medically recognized, leakproof underwear for heavy bleeders.

Now, with over 80,000 happy customers and 3,000 retailers across Canada and the US, she’s still designing with one thing at the centre: people first.

In this conversation, we talk about entrepreneurship, shame, parenting, systems change, and what it really looks like to hold space for all the versions of yourself inside your business.

🎧 In this episode, we explore:

⚡ The reality of building a business and a family—with a newborn, a co-founder husband, and a deeper vision for how life and work could actually feel

⚡ Her decision to prioritize people over product—and how that led to 80,000+ happy customers

⚡ The origin of the word “taboo” and what it tells us about the history of menstruation stigma

⚡ The hidden cost of period products, the fast fashion problem in period care, and the environmental impact we don’t talk about enough

⚡ How shame and silence still dominate the conversation around menstruation; and what it means to reclaim your cycle on your own terms

⚡ Biohacking your period: designing products that remove the extra steps, the backups, the anxiety

⚡ Why separating yourself from the shame is not just healing... It’s resistance

If you’re trying to show up fully as a founder, parent, and person without losing yourself in the process… this episode is for you.

🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in.

📲 Let’s keep the conversation going. Follow us on Instagram at @itsthemagichourpodcast

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

📝 This episode is sponsored by The Contracts Market—lawyer-drafted contracts designed for Canadian business owners, creatives, and entrepreneurs.

📅 Plan, schedule, and post with Later—your social media sidekick. Try it free for 14 days.

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.

What if “doing it all” wasn’t the goal... but doing what matters most was?

In this After Hours episode, Jamie Anne Vaughan—communications strategist, founder of Westwood Strategies, and new mom—shares the tools, mindset shifts, and rituals that help her stay grounded, ambitious, and aligned. This isn’t about hustle. It’s about creating space for clarity, structure, and joy in the middle of it all.

This mini-masterclass is your invitation to slow down and rethink how you spend your time... so you can honour your priorities and actually feel good doing it.

In this episode, Jamie walks you through:

⚡ Her Big 3 Framework for simplifying your goals and taking aligned action

⚡ Time-blocking, energy-matching, and task-batching tips that actually work

⚡ Why scheduling CEO hours changed her mindset (and Mondays)

⚡ A reframe on “doing it all” — it’s not about doing more, but doing what matters

⚡ Common time traps like overcommitting and multitasking, and how to avoid them

⚡ How to build a calendar that aligns with your values and protects your energy

Let this episode be your reset button—one hour a week, two minutes at a time, one deep breath to come back to what really matters.

📖 Check out the full show notes: Magic Hour Podcast Show Notes

What is After Hours?

After Hours is the Magic Hour Podcast’s new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, After Hours shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.

Learn about the Magic Hour Podcast!

Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨

📲 Follow The Magic Hour Podcast on Instagram @itsthemagichourpodcast

🎧 Listen to The Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in!

Hosted on Acast. See acast.com/privacy for more information.

Ever feel like you’re holding multiple pieces of your identity and wondering how they all fit together? In this episode of the Magic Hour Podcast, I sit down with Jamie Anne Vaughan, strategic communicator and founder of Westwood Strategies, to talk about intentional leadership, sustainable growth, and the power of storytelling in the agriculture industry.

Jamie brings a unique lens to public relations, showing how values-based strategy can support healthy food systems and elevate community voices. From building a personal brand to taking intentional time away from work, we explore what it looks like to lead in a way that aligns with purpose and impact.

🎧 In this episode, we explore:

⚡ How storytelling can shift narratives and support sustainable farming and food systems

⚡ What it means to decentralize leadership and build collaborative, care-based cultures

⚡ Why podcasting and LinkedIn are powerful tools in underrepresented industries like AG

⚡ How to set clear non-negotiables and create space for rest, motherhood, and growth

⚡ The importance of building systems that support longevity, not burnout

If you’re building something bold and want to make an impact without losing yourself in the process, this conversation is for you.

🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in.

📲 Let’s keep the conversation going. Follow us on Instagram at @itsthemagichourpodcast

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

📝 This episode is sponsored by The Contracts Market—lawyer-drafted contracts designed for Canadian business owners, creatives, and entrepreneurs.

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.

What if your next sale wasn’t about strategy—but about service? In this After Hours episode, Renata De Melo guides you through a powerful reframe of what it means to sell with heart. Drawing from two decades in high-level corporate sales and her own journey through burnout, Renata offers a soulful shift: sales as an act of love.

This isn’t a funnel. It’s a permission slip to come back to your why—and lead from trust, not pressure.

This episode is your invitation to explore:

⚡ A guided practice to reimagine sales as a transformational experience

⚡ A reminder that trust is the foundation of all meaningful growth

⚡ A fresh perspective on embodying your purpose through your offers

⚡ A mindset reset for heart-led entrepreneurs who want to sell with integrity

⚡ A visualization exercise to help you remember a moment of transformation through purchase

⚡ The NEST Method (New Era Sales Transformations)—and how it centres trust in your process

⚡ How to move from “selling to survive” to “selling to serve”

Let this be your energetic reset. A deep breath. A return to selling in a way that feels like you.

📖 Check out the full show notes: Magic Hour Podcast Show Notes

What is After Hours?

After Hours is the Magic Hour Podcast’s new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, After Hours shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.

Learn about the Magic Hour Podcast!

Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨

📲 Follow The Magic Hour Podcast on Instagram @itsthemagichourpodcast

🎧 Listen to The Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in!

Hosted on Acast. See acast.com/privacy for more information.

Ever feel like you’ve outgrown an old version of yourself but don’t quite know what comes next? In this episode of Magic Hour Podcast, I sit down with Renata De Melo, coach, mentor, and intuitive sales leader, to talk about personal evolution, embodied leadership, and the radical act of embracing your own flow.

Renata unpacks what she calls "Phase 4" of her life, the space where we let go of old stories, step out of the drama triangle, and begin to lead from a place of wholeness and deep self-trust. Together, we explore how to honour your inner seasons of the feminine, break free from hustle cycles, and return to your zone of genius with presence and purpose.

🎧 In this episode, we dive into:

⚡ What it means to enter a new season of leadership and let old identities fall away

⚡ The “do-have-be” model and why so many of us get it backwards

⚡ The drama triangle, how to notice when you’re stuck in it and how to step out

⚡ How embracing your inner seasons is an act of resistance and deep wisdom

⚡ The truth about flow states and what embodied leadership really looks like

This one is for the entrepreneurs, coaches, and visionaries who know they’re here to lead differently and are ready to reclaim their power from the inside out.

🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in.

📲 Let’s keep the conversation going. Follow us on Instagram at @itsthemagichourpodcast

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

💻 This episode is brought to you by Showit – Design your dream website your way with Showit, the no-code, drag-and-drop platform that gives you complete creative freedom. Try it free for your first month: showit.co

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.

Feeling disconnected from your creativity? In this special After Hours episode, Brie Pointer guides you through an intuitive exercise designed to help you reconnect with your inner child, embrace curiosity, and trust the wisdom you’ve always carried within.

This reflective practice will help you:

⚡ Follow the thread of curiosity and break free from creative blocks

⚡ Root yourself in the advice your intuition knows you need

⚡ Reconnect with the younger version of yourself—the one who dreamed big, created freely, and saw the world with wonder

If you’ve been searching for inspiration or feeling the weight of self-doubt, this episode is for you. Find a quiet space, hit play, and let Brie help you unlock the creative energy that’s always been inside you. 🎧✨

📖 Check out the full show notes: Magic Hour Podcast Show Notes

What is After Hours?

After Hours is the Magic Hour Podcast’s new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, After Hours shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.

Learn about the Magic Hour Podcast!

Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨

📲 Follow The Magic Hour Podcast on Instagram @itsthemagichourpodcast

🎧 Listen to The Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in!

Hosted on Acast. See acast.com/privacy for more information.

Ever feel stuck second-guessing your creativity? In this episode of The Magic Hour Podcast, I sit down with Brie Pointer—multidisciplinary designer, illustrator, and artist—to talk about intuition in design, unblocking yourself creatively, and leaning into curiosity as your ultimate guide.

Brie shares her journey from student to professor, artist to designer, and how she found joy by embracing both intuition and collaboration. We explore what it means to trust your unique creative voice, communicate your vision with confidence, and stay open to the things that spark curiosity.

🎧 In this episode, we dive into:

⚡ The balance of intuition and strategy in creative work

⚡ How to unblock yourself and build confidence in your design voice

⚡ The power of collaboration as the ultimate creative dream zone

⚡ Running toward what makes you curious—and why that’s where the magic happens

This one’s for the creatives, the dreamers, and anyone looking to bring more joy, trust, and flow into their work.

🎧 Listen to The Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in!

📲 Let’s keep the conversation going! Follow us on Instagram at @itsthemagichourpodcast.

📖 Check out the full show notes: Magic Hour Podcast Show Notes

This episode is brought to you by:

💌 Flodesk – The all-in-one email marketing platform designed to make beautiful emails easy. Get 50% off your first year: flodesk.com

💻 Showit – Design your dream website your way with Showit — the no-code, drag-and-drop platform that gives you complete creative freedom. Try it free for your first month: showit.com

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.

Feeling stuck in the grind? In this special After Hours episode, Samantha Plavins guides you through a meditation designed to help you pause, listen, and step into the life you’re meant to live.

This gentle, grounding practice will help you:

⚡ Quiet the noise and reconnect with your inner voice

⚡ Release the pressure of hustle culture and tune into what truly matters

⚡ Step forward with clarity, confidence, and intention

If you’ve been craving a moment to breathe, reset, and realign, this meditation is for you. Find a quiet space, hit play, and let Sam guide you toward a life of presence, peace, and purpose.

📖 Check out the full show notes: Magic Hour Podcast Show Notes

What is After Hours?

After Hours is the Magic Hour Podcast’s new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, After Hours shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.

Learn about the Magic Hour Podcast!

Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨

📲 Follow The Magic Hour Podcast on Instagram @itsthemagichourpodcast

🎧 Listen to The Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in!

Hosted on Acast. See acast.com/privacy for more information.