In this episode of the Magic Hour Podcast, say hey to Josie Piper of Fickl Marketing.

Episode Highlights:

• Hear about the trials and triumphs of starting up a tech company from a marketer's lens
• Find out what designer empathy is, and how to use design thinking in all areas of your business
• Discover Josie's experience in designing a product that is constantly evolving and shifting
• Feel how addicting it is to be an entrepreneur, to feel the excitement of behind the scenes, and ride the highs and lows of owning a business
• Find out which top true crime podcast both Josie and Hope are obsessed with - can you guess which one? 

Meet Our Magical Guest:

At the heart of Fickl App is the founder, Josie, whose origin story has profoundly influenced her dedication to supporting micro-enterprises. Growing up in a small local business built by her mother, Josie witnessed first-hand the incredible passion and hard work that goes into running a micro-enterprise. From organizing tax receipts to hand-delivering flyers across her hometown, her early exposure to this entrepreneurial, "get-stuck-in" spirit left a lasting impression, instilling in her a deep love and appreciation for these small businesses that bring so much character and value to their communities. With the support of her husband, friends and family, Josie has been able to build Fickl from the ground up since early 2021.

This episode is brought to you by:

Special thank you to our episode sponsors, Fickl App and Sarah Mulder Jewelry. Fickl is the go to ap for social media scheduling, email marketing, blogging and print marketing management - all in one tool built for small business owners. Start your free trial today! Sarah designs "Jewelry for City Dwellers with Bohemian Hearts" and focuses on statement pieces that can be tailored down to pair with everyday looks. Use the code MAGICHOUR to get 15% off Sarah's incredible pieces!

About The Magic Hour Podcast:

The Magic Hour Podcast is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.

Tune in as Hope Mikal, CEO/Founder of Unicorn Marketing Co. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Magic Hour Podcast, say hi to Sid Baar, the founder of Say Hey Studio. Learn about the journey of founding their design business, how design has evolved and changed, and how they get to travel and live in Mexico while working. Sid champions women and queer people, and they work towards making a positive difference in our world.

Episode Highlights:

• Learn how Sid started in the tech industry and why they started their own business working with women and like-minded creatives.
• Find out what Sid loves most about design and the book that helps them unlock their creativity.
• Discover what it is like being a digital nomad.
• Learn what it's like to live and work with a chronic illness.

Meet Our Magical Guest:

Sid Baar (they/them) is a queer project manager, business owner, and artist originally from the Maritimes. Passionate about accessible and inclusive design, they strive to help brands simplify complex marketing and design problems. Their 10 years of experience in the marketing industry has instilled big-picture, strategic thinking while honouring the details. Their biz, Say Hey Studio is a creative design agency that helps brands tell stories through bold visuals and thoughtful design.

In their spare time, they’re camping with their dog Teddy, reading multiple books at once and finding ways to connect with their community. Sid lives and works on the traditional territory of the Kanien’kehà:ka, a place which has long served as a site of meeting and exchange amongst many First Nations including the Kanien’kehá:ka of the Haudenosaunee Confederacy, Huron/Wendat, Abenaki, and Anishinaabeg.

This episode is brought to you by:

Special thank you to our episode sponsors, Esmerelda and Sarah Mulder Jewelry. Vibe just right with Esmerelda’s high-end erotic toys. Whether it’s your first toy or your 100th, you will find one that’ll get the job done. Use the code MAGICHOUR to get 15% off Esmerelda toys! Sarah designs "Jewelry for City Dwellers with Bohemian Hearts" and focuses on statement pieces that can be tailored down to pair with everyday looks. Use the code MAGICHOUR to get 15% off Sarah's incredible pieces!

About The Magic Hour Podcast:

The Magic Hour Podcast is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.

Tune in as Hope Mikal, CEO/Founder of Unicorn Marketing Co. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Magic Hour Podcast, find out how Miranda Sam, the founder of the clothing brand, SHORTLISTED. Hear all about height tax, shopping your own closet, and what actually is closet sustainability. Miranda's mission is all about elevating the playing field for petites by reducing their mental load. 

Episode Highlights:

• Learn what height inclusivity is and why the media isn't talking about it.
• Find out why Miranda learned how to sew to help her business.
• Learn all about how Miranda's experience in the marketing industry affected this journey into creating a fashion brand.

Meet Our Magical Guest:

Miranda Sam is the 5’1 founder of SHORTLISTED, a clothing brand for short women who are short on time. Her mission is to elevate the playing field for petites by reducing their mental load. For example, to limit spending extra time + money on alterations, and online returns because brands don’t share inseam length, not producing with dry-clean only fabrics and more.

SHORTLISTED aims to do that through 3 ways: petite fit, practical functionality, and removing the daily burden of, "What should I wear today?" through coordinated sets and capsule collections. Miranda’s worked as a Fashion Marketer, Retail Manager, and Fashion Journalist. Now she’s proud to be a marketer turned Small Business Owner who gave birth to two beautiful daughters while building the brand.

This episode is brought to you by:

Special thank you to our episode sponsor, Esmerelda! Vibe just right with Esmerelda’s high-end erotic toys. Whether it’s your first toy or your 100th, you will find one that’ll get the job done. Use the code MAGICHOUR to get 15% off Esmerelda toys!

About The Magic Hour Podcast:

The Magic Hour Podcast is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.

Tune in as Hope Mikal, CEO/Founder of Unicorn Marketing Co. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.

Hosted on Acast. See acast.com/privacy for more information.

About This Episode:

In this episode of the Magic Hour Podcast, find out all about Kathleen King and her interesting businesses including owning and operating food trucks across Canada, running the Greater Vancouver Food Truck Festival - and BC Shop Local. The BC Shop Local initiative is an amazing hub for small and local business owners to get together, communicate, and hype each other up!

Episode Highlights:

• Why Kat's perspective on why supporting local is EVERYTHING
• Learn about all of the amazing initiatives under the BC Shop Local umbrella and how they benefit small businesses
• Start your holiday shopping with BC Shop Local's Gift Guide... NOW LIVE!!! 

Meet Our Magical Guest:

Kat King, the founder of BC Shop Local, hails from Edmonton but found her calling in Vancouver after moving at 19. She’s a KPU grad with a degree in HR Management and has a real passion for community and collaboration. Kat’s life is a blend of entrepreneurial drive and family adventures with her husband and two kids. She started BC Shop Local with a simple but powerful idea: small businesses thrive when they work together. For Kathleen, it’s all about creating a space where local entrepreneurs can shine and support each other, proving that collaboration truly does triumph over competition.

About The Magic Hour Podcast:

The Magic Hour Podcast is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.

Tune in as Hope Mikal, CEO/Founder of Unicorn Marketing Co. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.

Hosted on Acast. See acast.com/privacy for more information.

About This Episode:

In this episode of the Magic Hour Podcast, find out all about Cecile Tucker and her journey of becoming a counsellor. Cecile talks about how she thinks social media can be a positive and helpful tool in counselling and how her account gained traction.

Episode Highlights:

• Learn how Cecile developed her passion for counselling
• What trauma really looks and how it is different for every person
• How Cecile was able to create a space for sharing mental health tips and information on social media

Meet Our Magical Guest:

Cecile is a small business owner, counsellor, counselling supervisor, content creator and most importantly a human going through the human experience! She focuses her counselling practice on helping folks identify and heal from childhood trauma, for an anti-oppressive lens. She runs a small counselling agency made up of other trauma therapists as well as master’s level students who are finishing their counselling degrees. 

About The Magic Hour Podcast:

The Magic Hour Podcast is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.

Tune in as Hope Mikal, CEO/Founder of Unicorn Marketing Co. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.

Hosted on Acast. See acast.com/privacy for more information.

About This Episode:

Learn about Sarah Mulder and her jewelry company, Sarah Mulder Jewelry. Sarah designs versatile jewelry in a Gastown studio. Learn all about Sarah's jewelry-making process and watch the live recording to see all of her beautiful pieces.

Episode Highlights:

• Learn how she got started making jewelry when she was only 15 years old
• Find out how getting robbed actually changed her outlook on jewelry
• Discover where Sarah gets inspiration from
• Sarah's perspective on business growth and change in the past few years

Meet Our Magical Guest:

Sarah designs "jewelry for city dwellers with bohemian hearts" and focuses on statement pieces that can be tailored down to pair with everyday looks. Designing and creating from her Gastown studio in downtown Vancouver, Sarah's designs are a reflection of her adventurous spirit. 

After graduating in 2000 with her Diploma in Fine Arts, Sarah traveled to Europe to study Art History, her first trip abroad further sparked her love for the arts. Financing her trip to Europe and later her Bachelors Degree in Fine Arts through the sales of jewelry, design became a full-time career in 2011. Now Sarah balances her time between making everyday versatile jewelry and creating fine art and custom artwork for clients.

About The Magic Hour Podcast:

The Magic Hour Podcast is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.

Tune in as Hope Mikal, CEO/Founder of Unicorn Marketing Co. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.

Hosted on Acast. See acast.com/privacy for more information.

• Learn where her love of photography comes from and one of her all-time favourite shoots.
• Find out Maxine's process for intentionally planning out photography shoots.
• Learn what Maxine's flow state is and how she finds herself in those present moments and really settles into it.

About The Magic Hour Podcast:

The Magic Hour Podcast is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.

Tune in as Hope Mikal, CEO/Founder of Unicorn Marketing Co. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.

Hosted on Acast. See acast.com/privacy for more information.

About This Episode:

In this episode of the Magic Hour Podcast, learn about Lauren Sudeyko and her sleepwear company, Seray. She found that there were no sleepwear brands out there that was what she needed, so she decided to make her own. Lauren talks about how she started her business, how it has grown in the last year, the importance of investing in sleepwear, and some exciting new products coming soon.

Episode Highlights: 

• Learn the reason why behind the brand of Seray and how an accident started the company.
• Find out why it was important for Lauren to move production from Portugal to Canada.
• Hear how Lauren shifted her mindset around content creation and social media marketing

Meet Our Magical Guest:

Recovering from a severe concussion in 2020, Lauren found herself in bed with nothing she felt comfortable sleeping in—it was either too hot, too thick, or too tight. After scouring the market in search of the perfect sleepwear, she quickly realized many of the existing options were made by fast-fashion companies that used unsustainable fabrics and had unethical labour practices. When she tested the products, they all fell short of expectations and needs. In light of this, she decided to create her own sleepwear line.

Choosing to leave her corporate job and venture out into entrepreneurship, she created Seray- a women’s apparel line designed to put women first.

Connect with Lauren!

Website: seray-shop.com

Instagram: @seray.shop

TikTok: @seray______

About The Magic Hour Podcast:

The Magic Hour Podcast is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.

Tune in as Hope Mikal, CEO/Founder of Unicorn Marketing Co. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.

Hosted on Acast. See acast.com/privacy for more information.

About This Episode:

In this episode of the Magic Hour Podcast, hear from Lilian Sue, a public relations expert and coach for creative businesses. Lilian shares with us the true power of PR and how it all starts with knowing your brand, and the ability to share your story. Mindset is everything when it comes to storytelling, and Lilian shares great examples of how to shift your mindset into a space that can interact with media outlets and reach your big PR goals! 

Episode Highlights:

• Learn how PR coaching can help entrepreneurs get recognized on a global level and how to build relationships
• Understand how brainstorming and documenting your story can help when it comes to questions and interviews, and how it can propel your business
• Learn why focusing on mindset is extremely important to help understand and set realistic PR results

Meet Our Magical Guest:

Lilian is in the storytelling and relationship building business.

As a PR coach and publicist, she helps creative entrepreneurs and brands just like you to gain the confidence to learn how to make public relations work for you to share your story on a worldwide scale and become the global industry leader you were meant to be

Why? Because she believes that every entrepreneur has a compelling brand story that deserves to be heard and celebrated by audiences all over the world. People don’t buy from you and support your brand just because your products or your books are compelling. They trust you because they resonate with your story.

Through 1:1 coaching, courses, workshops, and campaign services, she provides entrepreneurs with personalized guidance and support to push past the mindset blocks stopping you from moving forward, gain clarity on your goals and marketing ideas, your strategies and give you perspective on how you can position your story to captivate, entertain, educate and inform audiences the right way and how to build positive relationships with key media to leverage the trust and credibility they have with their audiences, to help build your reputation as a global industry leader.

About The Magic Hour Podcast:

The Magic Hour Podcast is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.

Tune in as Hope Mikal, CEO/Founder of Unicorn Marketing Co. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.

Hosted on Acast. See acast.com/privacy for more information.

About This Episode:

In this episode of the Magic Hour Podcast, learn about Brianne and Calli, the co-founders of Far + Wide in Kamloops, BC. They talk about the life behind the scenes of owning and operating brick-and-mortar shops during a global pandemic, what it was like starting their own company (and then a second company during COVID), and how important it is to support women in business.

Episode highlights:

• Brianne and Calli were both working full-time jobs while starting their business journey together. They started their business plan for Far + Wide in January 2018 and opened the store at the beginning of June of the same year!
• They opened a new store during the pandemic. It started as a pop-up that helped to replace Christmas markets during the holiday season so that local makers still had a location where their products could be sold. They then officially opened the store, The Botanical Scene, in February 2019 and it operated for over 2 years and has since merged with the Far + Wide space.
• Vintage can make your home comfortable and beautiful! Mix the beautiful vintage pieces with modern pieces that help make your home the perfect blend of style and function.

Meet Our Magical Guests:

Co-owners, Brianne McDaniel and Calli Duncan, first started conducting workshops that evolved into Far + Wide’s first brick-and-mortar location. Now, they have an online shop, a bigger location, and a second store that has merged into Far + Wide.

Far + Wide was built on the idea of treating someone you love, or yourself! The owners are passionate about their community, shopping local, and adding some beauty to people's daily lives. 

Brianne + Calli's Tip: Recognize the assets in your life (maybe your mom is an account or your cousin is an electrician) and ask for help - even if that is hard for you to do. Always use help in a way that supports and uplifts others and doesn't do harm!

Also, when starting a business, it is important to know yourself. You have to know yourself and your vision and goals because people and situations will challenge you. Don't shy away from something that is uncomfortable if it means positive growth!

About The Magic Hour Podcast:

The Magic Hour Podcast is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.

Tune in as Hope Mikal, CEO/Founder of Unicorn Marketing Co. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.

Hosted on Acast. See acast.com/privacy for more information.