My guest this week grew up snowboarding and mountain biking in the mountains of Sweden, only to find himself much later in life in a place with more ocean than mountains and absolutely no snow! MAJORITY CEO Magnus Larsson has always had a genuine passion for people. And it was this passion that fueled the business plan for a company dedicated to promoting the thriving potential of the U.S. immigrant population.

 Being an immigrant himself, Magnus has a firsthand understanding of what this population faces when they migrate to the United States. The hurdles can be vast, and the support can often times be minimal. And this, of course, is one of the foundational pillars for the success of his company.

 For those of you who may not know, MAJORITY is a digital banking platform for immigrants that offers so much more than just financial access. In fact, they have a vast array of services to help people thrive and succeed as they transition into the U.S. While banking is their core product, their customers also benefit from other cross-border services such as sending money, calling internationally and, most importantly, establishing a community connection outside of their native country.

 According to Magnus, one of the best ways to think about MAJORITY is to take the check cashing stores and the payday loan stores and convert them all into a digital product offering. As for their competitive advantage, not only do users see savings that average anywhere from $10-$50 per month, MAJORITY also works community to community to ensure that there will be someone from their native country onboarding them throughout every step of the process.

 Tune in this week to hear Magnus talk about his journey to CEO, including where he sees the industry going in the next 2-3 years as it relates to the future of neo versus niche banks and the most recent waves of our ecosystem’s evolution. We also talk about the 23% of our small business population that started the same way he did.